Jade Bird Fire Co (002960) Fair Value & Analysis
Industrials · CN · Market cap 9.6B CNY
Fair value as of: Jul 22, 2026
From 17 valuation models · updated 19 days ago
Share price −2.9% over the past month.
Below-average quality, screening 28% undervalued on our models.
What matters now
- Our model range runs from ¥7.77 (bear) to ¥12.94 (bull), base ¥10.36. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 37/100 (below-average quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range ¥5.97 – ¥17.87 · fair‑value band ¥7.77 – ¥12.94 · the ¥8.09 price screens below the ¥10.36 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Jade Bird Fire Co (002960) currently trades at ¥8.09, while our model-based Fair Value estimate is ¥10.36, implying the stock looks roughly 28.1% undervalued today. The Quality Score stands at 37/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Jade Bird Fire Co generated revenue of 4.7B CNY at a net margin of 6.7%. Revenue declined 1.0% year over year. It earns a return on equity of 5.4%. The balance sheet holds a net cash position of 1.9B CNY. Fundamentals as of Jul 22, 2026
Our scenario range runs from ¥7.77 (bear case) to ¥12.94 (bull case); at ¥8.09, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at 10% fair-value upside, at 28%, 002960 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: Growth Earnings (¥6.97) versus Dividend Discount (¥2.55). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 40 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Jade Bird Fire Co., Ltd., together with its subsidiaries, researches, develops, manufactures, and sells professional fire safety electronic products and intelligent fire safety systems in China and internationally.
Full company description
Jade Bird Fire Co., Ltd., together with its subsidiaries, researches, develops, manufactures, and sells professional fire safety electronic products and intelligent fire safety systems in China and internationally. The company offers fire safety systems, automatic fire alarm systems, small-area fire safety systems, gaseous suppression and control systems, fire door monitoring systems, electrical fire monitoring systems, civil and commercial emergency lighting and evacuation guidance systems, power supply systems for fire protection equipment, combustible gas detection and alarm systems, and wireless WAN fire safety systems. It also engages in the Internet of Things; software and IT services; asset management; business services; and technology research, development, promotion, and application services. The company was formerly known as Beida Jade Bird Universal Fire Alarm Device Co., Ltd and changed its name to Jade Bird Fire Co., Ltd. in November 2019. Jade Bird Fire Co., Ltd. was incorporated in 2001 and is headquartered in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Jade Bird Fire Co reported revenue of ¥4.7B in FY2025 versus ¥3.9B in FY2021, a compound +5.0%/yr. Reported net income was ¥320M in FY2025, compounding −11.9%/yr from FY2021.
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Peer Group
Security & Protection Services · 113 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Security & Protection Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Security & Protection Services stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ASSA ABLOY AB ASSAB | kr 348.40 | kr 269.97 | -23% |
| Verisure plc VSURE | €10.26 | €12.40 | +21% |
| Allegion plc ALLE | $137.24 | $127.80 | -7% |
| Securitas AB SECUB | kr 162.10 | kr 186.34 | +15% |
| Zhejiang Dahua Technology Co 002236 | ¥16.57 | ¥23.58 | +42% |
| MSA Safety Incorporated MSA | $169.00 | $118.51 | -30% |
| ADT Inc ADT | $7.06 | $17.10 | +142% |
| The Brink's Company BCO | $104.24 | $101.84 | -2% |
| Brady Corporation BRC | $90.16 | $73.43 | -19% |
| The GEO Group GEO | $29.46 | $32.36 | +10% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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