Jade Bird Fire Alarm (002960) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of Jade Bird Fire Alarm ¥7.01, price ¥8.86, upside -20.9%, quality 37 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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Jade Bird Fire Alarm
002960 · SHEWeak valuationQuality is weak on top of the rich price.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range ¥5.97 – ¥17.87 · fair‑value band ¥4.91 – ¥9.03 · the ¥8.86 price screens above the ¥7.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Jade Bird Fire Co., Ltd., together with its subsidiaries, researches, develops, manufactures, and sells professional fire safety electronic products and intelligent fire safety systems in China and internationally.
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Jade Bird Fire Co., Ltd., together with its subsidiaries, researches, develops, manufactures, and sells professional fire safety electronic products and intelligent fire safety systems in China and internationally. The company offers fire safety systems, automatic fire alarm systems, small-area fire safety systems, gaseous suppression and control systems, fire door monitoring systems, electrical fire monitoring systems, civil and commercial emergency lighting and evacuation guidance systems, power supply systems for fire protection equipment, combustible gas detection and alarm systems, and wireless WAN fire safety systems. It also engages in the Internet of Things; software and IT services; asset management; business services; and technology research, development, promotion, and application services. The company was formerly known as Beida Jade Bird Universal Fire Alarm Device Co., Ltd and changed its name to Jade Bird Fire Co., Ltd. in November 2019. Jade Bird Fire Co., Ltd. was incorporated in 2001 and is headquartered in Beijing, China.
Stock analysis
Jade Bird Fire Alarm (002960) currently trades at ¥8.86, while our model-based Fair Value estimate is ¥7.01, implying the stock looks roughly 26.3% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of ¥8.25 per share, and 3 of the 17 models we run sit above the ¥8.86 price.
Bear case: the Dividend Discount group reads lowest at ¥2.55, and 14 of the 17 models stay below the price. Evidence for this calculation is medium.
Scenario range: ¥4.91 (bear) to ¥9.03 (bull), the price of ¥8.86 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 37/100 (below-average quality), in the Industrials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Jade Bird Fire Alarm reported revenue of 4.7B CNY in FY2025 versus 3.9B CNY in FY2021, a compound +5.0%/yr. Reported net income was 320M CNY in FY2025, compounding −11.9%/yr from FY2021.
Key figures
Market cap 9.4B CNY (≈ $1.4B) · P/E ratio 29.5 · P/S ratio 2.01 · EPS (TTM) ¥0.3000 · Dividend yield 1.4% · Net margin 6.8% · Return on equity 5.4% · Return on assets (EBIT) 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 20% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −10% fair-value upside, at −21%, 002960 screens richer than that median.
Fair Value models
All 17 models by family
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Set up alert →Quality Score breakdown
Of which business quality 40 · Market factors (momentum, volatility) 46
Revenue & earnings trend
002960 screens 26% overvalued. Compare with Verisure plc →
Compare Jade Bird Fire Alarm with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Security & Protection Services · 114 stocks
Valuation Multiplesvs Security & Protection Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Security & Protection Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Verisure plc VSURE | €8.31 | €9.89 | +19% |
| Allegion plc ALLE | $153.95 | $127.80 | −17% |
| Zhejiang Dahua Technology Co 002236 | ¥15.89 | ¥31.47 | +98% |
| MSA Safety Incorporated MSA | $178.91 | $120.92 | −32% |
| ADT Inc ADT | $6.54 | $19.32 | +195% |
| The Brink's Company BCO | $107.12 | $121.18 | +13% |
| Brady Corporation BRC | $83.39 | $72.97 | −12% |
| The GEO Group GEO | $29.74 | $12.89 | −57% |
| Loomis AB LOOMIS | kr 554.00 | kr 496.43 | −10% |
| CoreCivic, Inc CXW | $31.47 | $18.76 | −40% |
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Key figures of Jade Bird Fire Alarm
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