Shangri-La Asia Ltd (0069) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Shangri-La Asia Ltd HK$3.55, price HK$3.83, upside -7.3%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$3.67 – HK$7.51 · fair‑value band HK$3.15 – HK$5.03 · the HK$3.83 price screens above the HK$3.55 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segment: Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale.
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Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segment: Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale. The company develops, owns, operates, and leases office and commercial properties, and serviced apartments/residences; and operates restaurants and amusement parks. It is also involved in hotel ownership and management; property investment; golf club ownership and operation; group financing; marketing, communication, training, consultancy, and reservation services; ownership of intellectual property rights; and development and sale of real estate, as well as retail and wine trading activities. In addition, the company Operates and manages training gyms, fitness regimes, and wellness programs; bars; and clubs. It operates hotels under the Shangri-La Hotels and Resorts, Shangri-La Signatures, Kerry Hotels, JEN by Shangri-La, Traders Hotels, Shangri-La, Rasa, Summer Palace, and Shang Palace, as well as CHI and The Spa at Shangri-La brands. Shangri-La Asia Limited was founded in 1971 and is headquartered in Quarry Bay, Hong Kong.
Stock analysis
Shangri-La Asia Ltd (0069) currently trades at HK$3.83, while our model-based Fair Value estimate is HK$3.55, implying the stock looks roughly 7.9% fairly valued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of HK$1.00 per share, and 0 of the 18 models we run sit above the HK$3.83 price.
Bear case: the DCF Models group reads lowest at HK$0.4100, and 18 of the 18 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$3.15 (bear) to HK$5.03 (bull), the price of HK$3.83 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Shangri-La Asia Ltd reported revenue of $2.2B in FY2025 versus $1.2B in FY2021, a compound +15.8%/yr. Reported net income was $112M in FY2025.
Key figures
Market cap HK$13.7B (≈ $1.8B) · P/E ratio 16.0 · P/S ratio 0.80 · EPS (TTM) HK$0.0200 · Dividend yield 0.5% · Net margin 5.0% · Return on equity 2.4% · Return on assets (EBIT) 0.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at −7%, 0069 screens cheaper than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (HK$0.0700 to HK$1.00). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear HK$3.15Fair Value HK$3.55Bull HK$5.03
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.0007 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.7%
Start year 2020 (pandemic). Over 10 years: +0.5% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−5.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.0%
Dividend (yield on the price)0.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−6% vs −2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−42% → 15%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+34.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +31.4% a year for the price and 0.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 168 stocks
Beats the industry median on 5/15 measures
Overall it trails its industry peers.
Valuation
Quality Score47 · Below median
Fair Value upside−3% · Above median
Profitability
Return on equity (TTM)2% · Below median
Return on assets1% · Below median
Net margin (TTM)5% · Below median
Operating margin (TTM)12% · Below median
Growth and dividend
Revenue growth4% · Below median
Dividend yield (TTM)0.5% · Bottom 25%
Balance sheet
Debt / equity1.17× · Highest 25%
Valuation Multiplesvs Lodging median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Shangri-La Asia Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0069
Frequently asked questions
Is Shangri-La Asia Ltd (0069) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of HK$3.55 versus a price of HK$3.83, about −7% upside (fairly valued).
What is the fair value of 0069?
Our model-based fair value for Shangri-La Asia Ltd is HK$3.55 (as of Sep 24, 2026), built from audited fundamentals. The current price: HK$3.83.
What is the quality score of 0069?
Shangri-La Asia Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shangri-La Asia Ltd (0069)?
Our model-based price target is the fair value of HK$3.55 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario HK$3.15, optimistic scenario HK$5.03. It is a calculation from audited fundamentals, not an analyst target.
What is the Shangri-La Asia Ltd stock forecast for 2026?
Our models put fair value at HK$3.55, about −7% upside versus a price of HK$3.83 (fairly valued). Cautious scenario HK$3.15, optimistic scenario HK$5.03. The calculation is refreshed regularly with new filings.
What is the revenue of Shangri-La Asia Ltd (0069)?
Shangri-La Asia Ltd reported trailing-twelve-month revenue of about $2.2B (latest available figure, as of Sep 24, 2026).
Does Shangri-La Asia Ltd pay a dividend?
Shangri-La Asia Ltd currently shows a dividend yield of about 0.50% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Shangri-La Asia Ltd (0069)?
For today's price to be fair in a discounted-cash-flow model, Shangri-La Asia Ltd would have to grow free cash flow by +34.5 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +16.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0069 use?
Our models discount Shangri-La Asia Ltd at 10.3 %: a base by market capitalisation (small), damped by beta 0.50, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shangri-La Asia Ltd that is +34.5 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Shangri-La Asia Ltd (0069) delivered so far?
Over the past 5 years revenue at Shangri-La Asia Ltd grew +16.7 % a year. The price currently implies +34.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shangri-La Asia Ltd (0069) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Shangri-La Asia Ltd (+34.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shangri-La Asia Ltd (0069)?
The free-cash-flow yield on the price is 5.24 %: that much free cash flow Shangri-La Asia Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shangri-La Asia Ltd (0069)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shangri-La Asia Ltd it is HK$3.55 per share (as of Sep 24, 2026), against a price of HK$3.83. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Shangri-La Asia Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0069 trades above its calculated fair value: price HK$3.83, fair value HK$3.55, a gap of about −7% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0069?
No. The price is what the market pays today (HK$3.83); the fair value is what the company's own numbers justify (HK$3.55). For Shangri-La Asia Ltd the two are HK$0.2800 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shangri-La Asia Ltd worth?
The market values Shangri-La Asia Ltd at about HK$13.7B (market capitalisation, as of Sep 24, 2026). Per share that is HK$3.83; our models calculate a fair value of HK$3.55 per share.
What do the bullish and bearish scenarios say about 0069?
Our models span a range for Shangri-La Asia Ltd: cautious scenario HK$3.15, base HK$3.55, optimistic HK$5.03 per share (as of Sep 24, 2026, price HK$3.83). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0069?
Shangri-La Asia Ltd trades at a price-to-earnings ratio of 16.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$3.55 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 14.3 (reported 15.7). Other multiples: PEG 0.8, P/B 0.3, P/S 0.8, EV/EBITDA 12.6.
What is the PEG ratio of 0069?
The PEG ratio of Shangri-La Asia Ltd is 0.79 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Shangri-La Asia Ltd (0069)?
Balance-sheet figures for Shangri-La Asia Ltd (as of Sep 24, 2026): return on equity 2.4%, debt of 1.17 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is 0069 from its 52-week high?
Shangri-La Asia Ltd trades at HK$3.83, about 27% below its 52-week high of HK$5.24 and 4% above the low of HK$3.67 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of HK$3.55 is for.
Which stocks are comparable to Shangri-La Asia Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, Hyatt Hotels Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shangri-La Asia Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price HK$3.83, calculated fair value HK$3.55 (−7%), Quality Score 47/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0069 calculated?
We run Shangri-La Asia Ltd through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$3.55, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Shangri-La Asia Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shangri-La Asia Ltd (0069)?
The closing price on Sep 24, 2026 was HK$3.83. Our model-based fair value is HK$3.55, about −7% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shangri-La Asia Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Shangri-La Asia Ltd (0069) come from?
Earnings per share at Shangri-La Asia Ltd grew +0.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.0 %, EBIT margin +3.1 %, tax rate +1.1 %, residual (interest, one-offs) −3.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Shangri-La Asia Ltd
How large is the market capitalisation of Shangri-La Asia Ltd (0069)?
The market capitalisation of Shangri-La Asia Ltd is HK$13.7B (≈ $1.8B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shangri-La Asia Ltd (0069)?
The price-to-sales ratio of Shangri-La Asia Ltd is 0.80 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shangri-La Asia Ltd (0069)?
Earnings per share at Shangri-La Asia Ltd are HK$0.0200 (price ÷ EPS = P/E 16.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shangri-La Asia Ltd (0069)?
The dividend yield of Shangri-La Asia Ltd is 0.5% (payout 95.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shangri-La Asia Ltd (0069)?
The net margin of Shangri-La Asia Ltd is 5.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shangri-La Asia Ltd (0069)?
The return on equity (ROE) of Shangri-La Asia Ltd is 2.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shangri-La Asia Ltd (0069)?
On an EBIT basis the return on assets of Shangri-La Asia Ltd is 0.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shangri-La Asia Ltd (0069)?
The operating margin of Shangri-La Asia Ltd is 12.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shangri-La Asia Ltd (0069)?
Revenue at Shangri-La Asia Ltd is growing +3.7% versus a year earlier (3y avg +15.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shangri-La Asia Ltd (0069)?
Earnings per share at Shangri-La Asia Ltd are growing −18.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Shangri-La Asia Ltd (0069) carry?
The net debt of Shangri-La Asia Ltd is $5.4B (fiscal year 2025, ≈ 58.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 24, 2026