Shangri-La Asia Limited (0069) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$14.2B
Fair value as of: Aug 2, 2026
From 16 valuation models · updated 9 days ago
Share price +1.6% over the past month.
Below-average quality, and screening another 87% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (HK$0.6700). The favourable scenario is already priced in.
- Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 2, 2026.
How to read this chart
60‑month range HK$3.79 – HK$7.96 · fair‑value band HK$0.4000 – HK$0.6700 · the HK$4.14 price screens above the HK$0.5400 fair value. Dashed = 300-day average. As of Aug 2, 2026.
Analysis
Shangri-La Asia Limited (0069) currently trades at HK$4.14, while our model-based Fair Value estimate is HK$0.5400, implying the stock looks roughly 86.9% overvalued today. The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Shangri-La Asia Limited generated revenue of HK$2.2B at a net margin of 5.0%. Revenue grew 3.7% year over year. It earns a return on equity of 2.4%. Net debt stands at HK$5.4B. Fundamentals as of Aug 2, 2026
Our scenario range runs from HK$0.4000 (bear case) to HK$0.6700 (bull case); at HK$4.14, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -62% fair-value upside, at -87%, 0069 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: Economic Profit (HK$1.02) versus Earnings-Based (HK$0.1800). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segment: Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale.
Full company description
Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through four segment: Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale. The company develops, owns, operates, and leases office and commercial properties, and serviced apartments/residences; and operates restaurants and amusement parks. It is also involved in hotel ownership and management; property investment; golf club ownership and operation; group financing; marketing, communication, training, consultancy, and reservation services; ownership of intellectual property rights; and development and sale of real estate, as well as retail and wine trading activities. In addition, the company Operates and manages training gyms, fitness regimes, and wellness programs; bars; and clubs. It operates hotels under the Shangri-La Hotels and Resorts, Shangri-La Signatures, Kerry Hotels, JEN by Shangri-La, Traders Hotels, Shangri-La, Rasa, Summer Palace, and Shang Palace, as well as CHI and The Spa at Shangri-La brands. Shangri-La Asia Limited was founded in 1971 and is headquartered in Quarry Bay, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shangri-La Asia Limited reported revenue of HK$2.2B in FY2025 versus HK$1.2B in FY2021, a compound +15.8%/yr. Reported net income was HK$112M in FY2025.
of which total revenue +0.5 pp · buybacks/dilution −0.5 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
0069 screens 87% overvalued. Compare with Marriott International, Inc →
Peer Group
Lodging · 168 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Lodging median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Aug 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $369.05 | $135.64 | -63% |
| Hilton Worldwide Holdings HLT | $328.48 | $123.67 | -62% |
| InterContinental Hotels Group IHG | $159.87 | $85.18 | -47% |
| Hyatt Hotels Corporation H | $191.00 | $47.69 | -75% |
| H World Group HTHT | $42.67 | $47.55 | +11% |
| Accor SA AC | €47.25 | €39.26 | -17% |
| The Indian Hotels Company INDHOTEL | ₹743.20 | ₹260.68 | -65% |
| Wyndham Hotels & Resorts, Inc WH | $78.54 | $24.02 | -69% |
| Hanjin Kal, 180640 | 113,500 KRW | 36,890 KRW | -67% |
| Jabal Omar Development Company 4250 | 16.00 SAR | 11.64 SAR | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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