Hotel Shilla Co (008770) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 2.1T KRW

Analysis

Hotel Shilla Co (008770) currently trades at 49,700 KRW, while our model-based Fair Value estimate is 18,431 KRW — implying the stock looks roughly 62.9% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Hotel Shilla Co.,Ltd operates as a hospitality company in South Korea and internationally. The company offers various luxury brands in boutique items, fashion, jewelry, cosmetics, watches, and souvenirs under the Shilla Duty Free brand name, as well as operates convenient shopping channels, such as internet duty-free shops and airport duty-free shops. It also operates hotels under the Shilla Seoul and The Shilla Jeju names; and provides fitness and healthcare services, as well as business travel management services. Hotel Shilla Co.,Ltd was founded in 1973 and is headquartered in Seoul, South Korea.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.