Elife Holdings Ltd (0223) Fair Value & Analysis
Communication Services · HK · Market cap HK$158M (≈ $20.2M) · ISIN KYG3002T1195
What is Elife Holdings Ltd really worth?
Below-average quality, and trading another 186% above our fair value of HK$0.0255.
As of Sep 5, 2026, the fair value of Elife Holdings Ltd is HK$0.0255 per share against a price of HK$0.0730, so the fair value sits 65% below the price. A model estimate blended from multiple valuation models, recalculated regularly.
Risks
Fair value as of: Sep 5, 2026
From 3 valuation models · updated yesterday
Share price −13.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (HK$0.0255). The favourable scenario is already priced in.
- Weak quality (25/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.
How to read this chart
60‑month range HK$0.0700 – HK$0.4700 · the HK$0.0730 price screens above the HK$0.0255 fair value. Dashed = 300-day average. As of Sep 5, 2026.
Analysis
Elife Holdings Ltd (0223) currently trades at HK$0.0730, while our model-based Fair Value estimate is HK$0.0255, implying the stock looks roughly 186.3% overvalued today. The Quality Score stands at 25/100 (below-average quality), in the Communication Services sector. Bull case: the Asset-Based group reads highest at a median of HK$0.0200 per share, and 0 of the 3 models we run sit above the HK$0.0730 price. Bear case: the Dividend Discount group reads lowest at HK$0.0100, and 3 of the 3 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Elife Holdings Ltd generated revenue of HK$119M at a net margin of −19.8%. Revenue declined 49.0% year over year. It earns a return on equity of −38.7%. The balance sheet holds a net cash position of HK$16.5M. Fundamentals as of Sep 5, 2026
The share trades about 62% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at −65%, 0223 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 3 models by family
Widest divergence: Asset-Based (HK$0.0200) versus Dividend Discount (HK$0.0100). Highest evidence: Gordon GGM (64).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 28 · Market factors (momentum, volatility) 12
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Elife Holdings Limited, an investment holding company, engages in the supply chain business for branded goods and consumer products in Hong Kong and the People's Republic of China. It operates through the Supply Chain Business; Daily Cleaning, Anti-Epidemic and Other Consumable Products Business; and Licensed Branded Consumer Goods segments.
Full company description
Elife Holdings Limited, an investment holding company, engages in the supply chain business for branded goods and consumer products in Hong Kong and the People's Republic of China. It operates through the Supply Chain Business; Daily Cleaning, Anti-Epidemic and Other Consumable Products Business; and Licensed Branded Consumer Goods segments. The company offers brand digitization services comprising brand building, brand management, brand promotion, and brand supply chain services, as well as digital intelligent marketing plans. It is also involved in the formula, package design, brand building, marketing, sale, and trading of daily cleaning, anti-epidemic, and other consumable products under the E'ANSN brand name; trading and online sale of licensed branded consumer goods, such as watches and ladies' handbags through direct export sales, e-commerce apps, and live video streaming television channels; and sale and marketing of personal healthcare and protective products, including medical diagnostic test kits for testing COVID-19, and surgical and nitrile gloves. In addition, the company provides management consultancy services. The company was formerly known as Sino Resources Group Limited and changed its name to Elife Holdings Limited in November 2016. Elife Holdings Limited was founded in 1991 and is based in Hong Kong, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Elife Holdings Ltd reported revenue of HK$178M in FY2025 versus HK$276M in FY2021, a compound −10.4%/yr. Reported net income was −HK$57.2M in FY2025.
0223 screens 186% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 193 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Sep 5, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $317.76 | $252.45 | −21% |
| Publicis Groupe S.A PUB | €101.65 | €146.36 | +44% |
| Omnicom Group OMC | $86.09 | $99.84 | +16% |
| Focus Media Information Technology Co 002027 | ¥4.97 | ¥5.71 | +15% |
| The Trade Desk, Inc TTD | $13.57 | $29.07 | +114% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.37 | ¥1.44 | −89% |
| JCDecaux SE DEC | €24.00 | €20.99 | −13% |
| WPP plc WPP | $26.87 | $19.05 | −29% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | −85% |
| Magnite, Inc MGNI | $24.53 | $12.18 | −50% |
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