The Sincere Company (0244) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$388M
Fair value as of: Aug 13, 2026
From 2 valuation models · updated 2 days ago
Share price +5.4% over the past month.
Below-average quality, and screening another 90% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (HK$0.0400). The favourable scenario is already priced in.
- Weak quality (33/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.1900 – HK$0.7200 · fair‑value band HK$0.0300 – HK$0.0400 · the HK$0.2950 price screens above the HK$0.0300 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
The Sincere Company (0244) currently trades at HK$0.2950, while our model-based Fair Value estimate is HK$0.0300, implying the stock looks roughly 89.8% overvalued today. The Quality Score stands at 33/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, The Sincere Company generated revenue of HK$134M at a net margin of -47.8%. Revenue grew 5.5% year over year. Net debt stands at HK$174M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.0300 (bear case) to HK$0.0400 (bull case); at HK$0.2950, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 28% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 25% fair-value upside, at -90%, 0244 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 2 models by family
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 31 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, and internationally. The company operates various department stores, which offers men, ladies, outerwear and sportswear, children and baby, cosmetics, electrical and households, bedding and bath, and travel merchandises.
Full company description
The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, and internationally. The company operates various department stores, which offers men, ladies, outerwear and sportswear, children and baby, cosmetics, electrical and households, bedding and bath, and travel merchandises. It is also involved in the property holding and securities trading activities; provision of life insurance products; and investment, finance, and management services. The Sincere Company, Limited was founded in 1900 and is based in Central, Hong Kong. The company operates as a subsidiary of Realord Group Holdings Limited.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
The Sincere Company reported revenue of HK$134M in FY2026 versus HK$168M in FY2022, a compound −5.5%/yr. Reported net income was −HK$64.1M in FY2026.
0244 screens 90% overvalued. Compare with Falabella S.A →
Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 6,380 CLP | 8,005 CLP | +25% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 220.59 MXN | +121% |
| 99 Speed Mart Retail Holdings 5326 | 3.65 MYR | 1.59 MYR | -56% |
| Cencosud S.A CENCOSUD | 1,949 CLP | 2,425 CLP | +24% |
| Vishal Mega Mart Limited VMM | ₹107.00 | ₹30.46 | -72% |
| SHINSEGAE Inc 004170 | 399,000 KRW | 177,841 KRW | -55% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 54.64 MXN | +82% |
| Lotte Shopping Co 023530 | 97,300 KRW | 76,636 KRW | -21% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 44.99 MXN | +31% |
| Lojas Renner S.A LREN3 | R$11.74 | R$33.36 | +184% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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