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Hyundai Department Store Co (069960) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 3.8T KRW

Price191,600 KRW
Fair Value214,165 KRW
Upside+11.8%
Quality80/100
Evidence: Medium Range 160,624 KRW – 267,707 KRW

Analysis

Hyundai Department Store Co (069960) currently trades at 191,600 KRW, while our model-based Fair Value estimate is 214,165 KRW — implying the stock looks roughly 11.8% undervalued today. We read business quality at 80/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

Hyundai Department Store Co. Ltd. operates various department stores, outlets, and duty-free shops in South Korea. The company offers clothing, miscellaneous goods, etc. through department stores. The company also manufactures and sells beds, bedding and furniture products such as mattresses. Hyundai Department Store Co. Ltd. was founded in 2002 and is headquartered in Seoul, South Korea.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.