Hyundai Department Store Co (069960) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 2.9T KRW
Fair value as of: Jul 22, 2026
From 24 valuation models · updated 19 days ago
Share price −39.7% over the past month.
A solid business, screening 110% undervalued on our models.
What matters now
- The price is below even our cautious bear case (160,624 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 36,955 KRW – 207,000 KRW · fair‑value band 160,624 KRW – 267,707 KRW · the 101,800 KRW price screens below the 214,165 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Hyundai Department Store Co (069960) currently trades at 101,800 KRW, while our model-based Fair Value estimate is 214,165 KRW, implying the stock looks roughly 110.4% undervalued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Hyundai Department Store Co generated revenue of 4.1T KRW at a net margin of 5.1%. Revenue declined 13.5% year over year. It earns a return on equity of 1.9%. Net debt stands at 1.6T KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 160,624 KRW (bear case) to 267,707 KRW (bull case); at 101,800 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 54% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at 110%, 069960 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth DCF (267,137 KRW) versus Earnings-Based (54,710 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hyundai Department Store Co. Ltd. operates various department stores, outlets, and duty-free shops in South Korea. The company offers clothing, miscellaneous goods, etc. through department stores. The company also manufactures and sells beds, bedding and furniture products such as mattresses. Hyundai Department Store Co. Ltd.
Full company description
Hyundai Department Store Co. Ltd. operates various department stores, outlets, and duty-free shops in South Korea. The company offers clothing, miscellaneous goods, etc. through department stores. The company also manufactures and sells beds, bedding and furniture products such as mattresses. Hyundai Department Store Co. Ltd. was founded in 2002 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hyundai Department Store Co reported revenue of 4.2T KRW in FY2025 versus 3.6T KRW in FY2021, a compound +4.3%/yr. Reported net income was 208B KRW in FY2025, compounding +2.3%/yr from FY2021.
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Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 263.70 MXN | +165% |
| 99 Speed Mart Retail Holdings 5326 | 3.70 MYR | 1.45 MYR | -61% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
| Vishal Mega Mart Limited VMM | ₹113.94 | ₹37.39 | -67% |
| SHINSEGAE Inc 004170 | 610,000 KRW | 200,259 KRW | -67% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 59.59 MXN | +98% |
| Lotte Shopping Co 023530 | 155,300 KRW | 81,725 KRW | -47% |
| Lojas Renner S.A LREN3 | R$14.10 | R$33.36 | +137% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 51.49 MXN | +50% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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