IokCompany Co. Ltd (078860) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of IokCompany Co. Ltd KRW 383, price KRW 2,890, upside -86.7%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 2,315 KRW – 139,800 KRW · fair‑value band 252.96 KRW – 479.09 KRW · the 2,890 KRW price screens above the 383.27 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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IokCompany Co., Ltd. engages in the celebrity agency management business. It is also involved in the catering business; development and supply of mobile communication solution business; and operations of restaurants. The company was founded in 2000 and is headquartered in Seoul, South Korea.
Stock analysis
IokCompany Co. Ltd (078860) currently trades at 2,890 KRW, while our model-based Fair Value estimate is 383.27 KRW, 86.7% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 94/100, which puts the evidence level at low.
Scenario range: 252.96 KRW (bear) to 479.09 KRW (bull), the price of 2,890 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
IokCompany Co. Ltd reported revenue of 12.2B KRW in FY2025 versus 21.4B KRW in FY2021, a compound −13.0%/yr. Reported net income was −17.1B KRW in FY2025.
Key figures
Market cap 17.1B KRW (≈ $12.8M) · P/S ratio 0.60 · Net margin −140% · Return on equity −2,825% · Return on assets (EBIT) −9.7% · Operating margin −107% · Revenue (TTM) 28.5B KRW · Revenue growth (YoY) −3.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 80% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −3% fair-value upside, at −87%, 078860 screens richer than that median.
Fair Value models
Bear 252.96 KRWFair Value 383.27 KRWBull 479.09 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−51.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−13.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.2%
Start year 2020 (pandemic). Over 10 years: +1.2% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−60.5% (2020) → −64.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Media & Publishing” was too small, so the broader sector is used.)Communication Services · 1080 stocks
Beats the sector median on 0/6 measures
Overall it trails its sector peers.
Valuation
Quality Score36 · Bottom 25%
Fair Value upside−86.7% · Bottom 25%
Profitability
Return on assets−11.7% · Bottom 25%
Net margin (TTM)−178.1% · Bottom 25%
Operating margin (TTM)−106.7% · Bottom 25%
Growth and dividend
Revenue growth−3.6% · Below median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 42
FUTURE (revenue growth)0· sector 15
PAST (return on equity)0· sector 17
HEALTH (low debt)100· sector 96
DIVIDEND (yield)0· sector 60
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is IokCompany Co. Ltd (078860) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 383.27 KRW versus a price of 2,890 KRW, about −87% upside (overvalued).
What is the fair value of 078860?
Our model-based fair value for IokCompany Co. Ltd is 383.27 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 2,890 KRW.
What is the quality score of 078860?
IokCompany Co. Ltd has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for IokCompany Co. Ltd (078860)?
Our model-based price target is the fair value of 383.27 KRW (as of Sep 24, 2026) from 1 valuation models. Cautious scenario 252.96 KRW, optimistic scenario 479.09 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the IokCompany Co. Ltd stock forecast for 2026?
Our models put fair value at 383.27 KRW, about −87% upside versus a price of 2,890 KRW (overvalued). Cautious scenario 252.96 KRW, optimistic scenario 479.09 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of IokCompany Co. Ltd (078860)?
IokCompany Co. Ltd reported trailing-twelve-month revenue of about 28.5B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of IokCompany Co. Ltd (078860)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For IokCompany Co. Ltd it is 383.27 KRW per share (as of Sep 24, 2026), against a price of 2,890 KRW. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is IokCompany Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 078860 trades above its calculated fair value: price 2,890 KRW, fair value 383.27 KRW, a gap of about −87% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 078860?
No. The price is what the market pays today (2,890 KRW); the fair value is what the company's own numbers justify (383.27 KRW). For IokCompany Co. Ltd the two are 2,507 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is IokCompany Co. Ltd worth?
The market values IokCompany Co. Ltd at about 17.1B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 2,890 KRW; our models calculate a fair value of 383.27 KRW per share.
What do the bullish and bearish scenarios say about 078860?
Our models span a range for IokCompany Co. Ltd: cautious scenario 252.96 KRW, base 383.27 KRW, optimistic 479.09 KRW per share (as of Sep 24, 2026, price 2,890 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 078860 from its 52-week high?
IokCompany Co. Ltd trades at 2,890 KRW, about 80% below its 52-week high of 14,170 KRW and 25% above the low of 2,315 KRW (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 383.27 KRW is for.
Which stocks are comparable to IokCompany Co. Ltd?
From the same area (Consumer Cyclical) we also value GMA7, ABS, Showbox Corp, SM Culture & Contents Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is IokCompany Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 2,890 KRW, calculated fair value 383.27 KRW (−87%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 078860 calculated?
We run IokCompany Co. Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 383.27 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. IokCompany Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of IokCompany Co. Ltd (078860)?
The closing price on Oct 2, 2026 was 2,890 KRW. Our model-based fair value is 383.27 KRW, about −87% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with IokCompany Co. Ltd right now?
The price sits above even our optimistic bull case (479.09 KRW). The favourable scenario is already priced in. Weak quality (38/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (252.96 KRW to 479.09 KRW) leaves room in how you read the outcome.
Key figures of IokCompany Co. Ltd
How large is the market capitalisation of IokCompany Co. Ltd (078860)?
The market capitalisation of IokCompany Co. Ltd is 17.1B KRW (≈ $12.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of IokCompany Co. Ltd (078860)?
The price-to-sales ratio of IokCompany Co. Ltd is 0.60 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of IokCompany Co. Ltd (078860)?
The net margin of IokCompany Co. Ltd is −140% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of IokCompany Co. Ltd (078860)?
The return on equity (ROE) of IokCompany Co. Ltd is −2,825% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of IokCompany Co. Ltd (078860)?
On an EBIT basis the return on assets of IokCompany Co. Ltd is −9.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of IokCompany Co. Ltd (078860)?
The operating margin of IokCompany Co. Ltd is −107% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at IokCompany Co. Ltd (078860)?
Revenue at IokCompany Co. Ltd is growing −3.6% versus a year earlier (3y avg −13.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does IokCompany Co. Ltd (078860) generate?
The free cash flow of IokCompany Co. Ltd is −11.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does IokCompany Co. Ltd (078860) carry?
The net debt of IokCompany Co. Ltd is 5.8B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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