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SJM Holdings Ltd (0880) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of SJM Holdings Ltd HK$2.72, price HK$1.39, upside +95.7%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Cyclical · HK · ISIN HK0880043028

SH SJM Holdings Ltd logo Thin data Sep 27, 2026

SJM Holdings Ltd

0880 · HK

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value HK$2.72 · Strongly undervalued (+95.7%)
!Quality 38/100
!Mixed Growth (revenue 5y +46.8 %/yr)
!Loss-making · -1.5% net margin (TTM)
!High debt · generates free cash flow
!Mixed vs. peers (6/13)
!Narrow moat 13/100
!Evidence only low, so the estimate is less certain
!The models disagree: range HK$0.7500 to HK$5.89
!Weak on balance sheet: 25 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$8.66 HK$1.35 Fair Value HK$2.72 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$1.35 – HK$8.66 · fair‑value band HK$0.7500 – HK$5.89 · the HK$1.39 price screens below the HK$2.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and integrated entertainment resorts in Macau. It operates through Gaming Operations; and Hotel, Catering, Retail and Leasing Operations segments. The Gaming Operations segment is involved in the rolling, non-rolling, and electronic game gaming operations.

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SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and integrated entertainment resorts in Macau. It operates through Gaming Operations; and Hotel, Catering, Retail and Leasing Operations segments. The Gaming Operations segment is involved in the rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and engages in the catering, leasing, retail, and related activities. It offers marketing and promotion; property development preparation; casino operations management; dredging, customer, retail, human resources and project management; shopping mall management; food and beverage; as well as treasury and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.

Stock analysis

SJM Holdings Ltd (0880) currently trades at HK$1.39, while our model-based Fair Value estimate is HK$2.72, implying the stock looks roughly 48.9% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of HK$3.05 per share, and 5 of the 9 models we run sit above the HK$1.39 price.

Bear case: the Growth DCF group reads lowest at HK$0.5600, and 4 of the 9 models stay below the price. Evidence for this calculation is low.

Scenario range: HK$0.7500 (bear) to HK$5.89 (bull), the price of HK$1.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

SJM Holdings Ltd reported revenue of HK$28.2B in FY2025 versus HK$5.9B in FY2021, a compound +47.9%/yr. Reported net income was −HK$429M in FY2025.

Key figures

Market cap HK$9.9B (≈ $1.3B) · P/S ratio 0.37 · EPS (TTM) HK$−0.0246 · Net margin −1.5% · Return on equity −2.6% · Return on assets (EBIT) −2.6% · Operating margin 3.1% · Revenue (TTM) HK$28.2B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 58% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 47% fair-value upside, at 96%, 0880 screens cheaper than that median.

Fair Value models

Bear HK$0.7500 Fair Value HK$2.72 Bull HK$5.89
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF HK$0.6400 HK$3.05 HK$6.90 72
Growth DCF HK$0.5600 HK$2.63 HK$5.68 71
5Y Revenue Exit n/a HK$0.5600 HK$2.09 69
All 10 models by family
DCF Models
FCF DCF HK$0.6400 HK$3.05 HK$6.90 72
5Y Revenue Exit n/a HK$0.5600 HK$2.09 69
5Y EBITDA Exit HK$0.8400 HK$3.64 HK$7.20 69
10Y Revenue Exit n/a HK$1.02 HK$2.84 64
10Y EBITDA Exit HK$0.7200 HK$3.12 HK$6.86 61
Multiples
EV/EBIT n/a n/a HK$0.6300 61
EV/EBITDA HK$1.27 HK$2.56 HK$3.85 64
Asset-Based
NCAV (Graham) HK$0.9500 HK$1.27 HK$1.90 54
Growth DCF
Growth DCF HK$0.5600 HK$2.63 HK$5.68 71
Rev-Margin DCF n/a HK$0.5600 HK$2.12 69

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Quality Score breakdown

Overall quality 38/100

Of which business quality 36 · Market factors (momentum, volatility) 29

Profitability 24
Margins and returns on capital today
Quality Growth 48
Are margins and returns improving?
Cashflow 23
Earnings quality: real cash, not paper profit
Fin. Strength 9
Balance sheet, leverage, solvency risk
Investment 89
Disciplined investing over empire-building
Low Volatility 78
Calm price path (market factor)
Momentum 13
Price trend over the last 3–12 months (market factor)
52W Momentum 1
Distance to the 52-week high (market factor)
Net Issuance 62
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+63.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+91.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+46.8%
Start year 2020 (pandemic). Over 10 years: −0.7% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−79.6% (2020) → 3.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+34.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about +31.7% a year for the price and −0.3% for the forecasts.
Forecast 2026 (sales)−9.6%
Forecast 2027 (sales)+5.5%
Projected 2028 (sales)+5.1%
Projected 2029 (sales)+4.6%
Projected 2030 (sales)+4.2%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Resorts & Casinos · 69 stocks

Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 38 · Bottom 25%
Fair Value upside +95.7% · Top 25%
Profitability
Return on assets 1.3% · Below median
Net margin (TTM) −1.5% · Below median
Operating margin (TTM) 3.1% · Below median
Growth and dividend
Revenue growth −9.6% · Bottom 25%
Balance sheet
Debt / equity 1.51× · Above median

Valuation Multiplesvs Resorts & Casinos median · lower = cheaper

P/B 0.09× · Cheapest 25%
P/S (TTM) 0.05× · Cheapest 25%
P/FCF 2.1× · Cheapest 25%
EV/EBITDA 6.8× · Cheaper than median
PEG 0.06× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 49
FUTURE (revenue growth)0 · sector 21
PAST (return on equity)0 · sector 15
HEALTH (low debt)25 · sector 75
DIVIDEND (yield)0 · sector 59

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Gambling

Similar stocks

10 more Resorts & Casinos stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Las Vegas Sands Corp LVS $38.78 $55.26 +42%
Galaxy Entertainment Group 0027 HK$31.70 HK$46.74 +47%
Sands China Ltd 1928 HK$11.91 HK$18.87 +58%
Wynn Resorts, Limited WYNN $81.12 $147.69 +82%
MGM Resorts International, through its subsidiaries, MGM $32.58 $18.04 −45%
Caesars Entertainment, Inc CZR $29.59 $80.89 +173%
Genting Singapore Limited G13 0.6150 SGD 0.5600 SGD −9%
Red Rock Resorts, Inc RRR $50.76 $31.15 −39%
Boyd Gaming Corporation BYD $71.23 $130.75 +84%
Vail Resorts, Inc MTN $136.11 $152.57 +12%

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Cite: Fair Value Calculator (2026). "SJM Holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0880

Frequently asked questions

Is SJM Holdings Ltd (0880) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$2.72 versus a price of HK$1.39, about +96% upside (undervalued).
What is the fair value of 0880?
Our model-based fair value for SJM Holdings Ltd is HK$2.72 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$1.39.
What is the quality score of 0880?
SJM Holdings Ltd has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SJM Holdings Ltd (0880)?
Our model-based price target is the fair value of HK$2.72 (as of Sep 27, 2026) from 10 valuation models. Cautious scenario HK$0.7500, optimistic scenario HK$5.89. It is a calculation from audited fundamentals, not an analyst target.
What is the SJM Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$2.72, about +96% upside versus a price of HK$1.39 (undervalued). Cautious scenario HK$0.7500, optimistic scenario HK$5.89. The calculation is refreshed regularly with new filings.
What is the revenue of SJM Holdings Ltd (0880)?
SJM Holdings Ltd reported trailing-twelve-month revenue of about HK$28.2B (latest available figure, as of Sep 27, 2026).
What growth is priced into SJM Holdings Ltd (0880)?
For today's price to be fair in a discounted-cash-flow model, SJM Holdings Ltd would have to grow free cash flow by +34.5 % per year for five years (discount rate 10.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +46.8 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 0880 use?
Our models discount SJM Holdings Ltd at 10.9 %: a base by market capitalisation (small), damped by beta 0.69, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SJM Holdings Ltd that is +34.5 % per year a year over ten years, using the same discount rate (10.9 %) and the same formula as our fair value.
How much growth has SJM Holdings Ltd (0880) delivered so far?
Over the past 5 years revenue at SJM Holdings Ltd grew +46.8 % a year. The price currently implies +34.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SJM Holdings Ltd (0880) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into SJM Holdings Ltd (+34.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SJM Holdings Ltd (0880)?
The free-cash-flow yield on the price is 6.12 %: that much free cash flow SJM Holdings Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SJM Holdings Ltd (0880)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SJM Holdings Ltd it is HK$2.72 per share (as of Sep 27, 2026), against a price of HK$1.39. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is SJM Holdings Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 0880 trades below its calculated fair value: price HK$1.39, fair value HK$2.72, a gap of about +96% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0880?
No. The price is what the market pays today (HK$1.39); the fair value is what the company's own numbers justify (HK$2.72). For SJM Holdings Ltd the two are HK$1.33 per share apart. That gap is exactly why we show both numbers side by side.
How much is SJM Holdings Ltd worth?
The market values SJM Holdings Ltd at about HK$9.9B (market capitalisation, as of Sep 27, 2026). Per share that is HK$1.39; our models calculate a fair value of HK$2.72 per share.
What do the bullish and bearish scenarios say about 0880?
Our models span a range for SJM Holdings Ltd: cautious scenario HK$0.7500, base HK$2.72, optimistic HK$5.89 per share (as of Sep 27, 2026, price HK$1.39). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0880?
The PEG ratio of SJM Holdings Ltd is 0.06 (P/E divided by earnings growth, as of Sep 27, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of SJM Holdings Ltd (0880)?
Balance-sheet figures for SJM Holdings Ltd (as of Sep 27, 2026): return on equity −2.6%, debt of 1.51 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 0880 from its 52-week high?
SJM Holdings Ltd trades at HK$1.39, about 58% below its 52-week high of HK$3.32 and 3% above the low of HK$1.35 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$2.72 is for.
Which stocks are comparable to SJM Holdings Ltd?
From the same area (Consumer Cyclical) we also value Las Vegas Sands Corp, Galaxy Entertainment Group, Sands China Ltd, Wynn Resorts, Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SJM Holdings Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$1.39, calculated fair value HK$2.72 (+96%), Quality Score 38/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0880 calculated?
We run SJM Holdings Ltd through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$2.72, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. SJM Holdings Ltd currently trades 49 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SJM Holdings Ltd (0880)?
The closing price on Sep 30, 2026 was HK$1.39. Our model-based fair value is HK$2.72, about +96% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SJM Holdings Ltd right now?
The large discount to fair value meets weak quality (38/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (HK$0.7500 to HK$5.89). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of SJM Holdings Ltd

How large is the market capitalisation of SJM Holdings Ltd (0880)?
The market capitalisation of SJM Holdings Ltd is HK$9.9B (≈ $1.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SJM Holdings Ltd (0880)?
The price-to-sales ratio of SJM Holdings Ltd is 0.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SJM Holdings Ltd (0880)?
Earnings per share at SJM Holdings Ltd are HK$−0.0246. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of SJM Holdings Ltd (0880)?
The net margin of SJM Holdings Ltd is −1.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SJM Holdings Ltd (0880)?
The return on equity (ROE) of SJM Holdings Ltd is −2.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SJM Holdings Ltd (0880)?
On an EBIT basis the return on assets of SJM Holdings Ltd is −2.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SJM Holdings Ltd (0880)?
The operating margin of SJM Holdings Ltd is 3.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SJM Holdings Ltd (0880)?
Revenue at SJM Holdings Ltd is growing −9.6% versus a year earlier (3y avg +91.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at SJM Holdings Ltd (0880)?
Earnings per share at SJM Holdings Ltd are growing +13.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does SJM Holdings Ltd (0880) carry?
The net debt of SJM Holdings Ltd is HK$28.5B (fiscal year 2025, ≈ 47.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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