STO Co (098660) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 19.9B KRW
Fair value as of: Jul 20, 2026
From 10 valuation models · updated 21 days ago
Fair value updated Jul 20, 2026, revised from 2,708 KRW to 2,811 KRW (+3.8%) since Jul 5, 2026. Share price +1.3% over the past month.
Below-average quality, screening 61% undervalued on our models.
What matters now
- The model range is unusually wide (1,535 KRW to 4,088 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 1,287 KRW – 3,594 KRW · fair‑value band 1,535 KRW – 4,088 KRW · the 1,750 KRW price screens below the 2,811 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
STO Co (098660) currently trades at 1,750 KRW, while our model-based Fair Value estimate is 2,811 KRW, implying the stock looks roughly 60.6% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, STO Co generated revenue of 70.5B KRW at a net margin of 2.1%. Revenue grew 16.7% year over year. Net debt stands at 27.8B KRW. Fundamentals as of Jul 20, 2026
Our scenario range runs from 1,535 KRW (bear case) to 4,088 KRW (bull case); at 1,750 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 41% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 31% fair-value upside, at 61%, 098660 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: DCF Models (3,716 KRW) versus Asset-Based (1,237 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
STO Co., Ltd. engages in the manufacture, distribution, and sale of men's clothing, leather, and accessories. The company was founded in 2003 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
STO Co reported revenue of 71.5B KRW in FY2025 versus 64.5B KRW in FY2021, a compound +2.6%/yr. Reported net income was −4.8B KRW in FY2025.
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Peer Group
Consumer Discretionary · 3552 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Textiles & Apparel” was too small, so the broader sector is used.)
Valuation Multiples vs Consumer Discretionary median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Textiles & Apparel stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| GAMSUNG Corporation 036620 | 3,885 KRW | 6,675 KRW | +72% |
| The Bombay Dyeing and Manufacturing Company 500020 | ₹121.35 | ₹43.19 | -64% |
| Codes Combine Co 047770 | 2,510 KRW | 1,325 KRW | -47% |
| AztechWB Co 032080 | 1,067 KRW | 1,569 KRW | +47% |
| Gold Pacific Co 038530 | 761.00 KRW | 1,869 KRW | +146% |
| HYUNGJI INNOVATION & CREATIVE Co 011080 | 2,135 KRW | 276.33 KRW | -87% |
| Wonpung Mulsan Co 008290 | 625.00 KRW | 262.88 KRW | -58% |
| 542862 542862 | ₹27.51 | ₹36.09 | +31% |
| SBFL SBFL | ₹21.96 | ₹39.88 | +82% |
| 538890 538890 | ₹60.99 | ₹51.30 | -16% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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