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Kohl's Corporation (0JRL) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Kohl's Corporation $28.01, price $18.90, upside +48.2%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · GB · ISIN US5002551043

KS Broad data Sep 24, 2026

Kohl's Corporation

0JRL · LSE

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value $28.01 · Undervalued (+48.2%)
!Quality 56/100
!Weak Growth (revenue 5y −0.5 %/yr)
!Thin margins · 1.8% net margin (TTM)
✓Moderate debt · generates free cash flow
✓2.6% dividend yield · Well covered
!Narrow moat 24/100

What runs behind every stock

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Price vs Fair Value

$46.81 $5.83 Fair Value $28.01 Apr 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $5.83 – $46.81 · fair‑value band $21.00 – $36.41 · the $18.90 price screens below the $28.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt.

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Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, FLX, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.

Stock analysis

Kohl's Corporation (0JRL) currently trades at $18.90, while our model-based Fair Value estimate is $28.01, implying the stock looks roughly 32.5% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $60.81 per share, and 19 of the 22 models we run sit above the $18.90 price.

Bear case: the Asset-Based group reads lowest at $16.42, and 3 of the 22 models stay below the price. Evidence for this calculation is high.

Scenario range: $21.00 (bear) to $36.41 (bull), the price of $18.90 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Kohl's Corporation reported revenue of $15.5B in FY2026 versus $19.4B in FY2022, a compound −5.5%/yr. Reported net income was $272M in FY2026, compounding −26.6%/yr from FY2022.

Key figures

Market cap $2.2B · P/E ratio 0.0 · EPS (TTM) $6.62 · Dividend yield 2.6% · Net margin 1.8% · Return on equity 7.0% · Return on assets (EBIT) 5.0% · Operating margin 1.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 21% below its 52-week high and 65% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at 48%, 0JRL screens cheaper than that median.

Fair Value models

Bear $21.00 Fair Value $28.01 Bull $36.41
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then ($4.11 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $70.07 $99.68 $143.01 80
Growth DCF $72.58 $100.64 $139.68 79
Owner Earnings $40.02 $58.63 $85.85 76
All 22 models by family
DCF Models
FCF DCF $70.07 $99.68 $143.01 80
Owner Earnings $40.02 $58.63 $85.85 76
5Y Revenue Exit $36.37 $50.40 $67.79 73
5Y EBITDA Exit $55.55 $83.66 $115.98 75
5Y P/E Exit $34.80 $47.67 $60.78 72
10Y Revenue Exit $48.21 $62.59 $78.53 68
10Y EBITDA Exit $60.56 $84.28 $111.51 69
10Y P/E Exit $48.01 $60.81 $73.73 65
Earnings-Based
Graham-Dodd $11.20 $22.19 $27.84 66
EPV $13.79 $17.67 $21.01 74
Multiples
P/E Multiple $27.18 $36.24 $45.30 63
P/S Multiple $21.00 $28.00 $35.00 58
P/B Multiple $21.00 $28.00 $35.00 55
EV/EBIT $30.93 $44.83 $58.73 65
EV/EBITDA $55.19 $77.17 $99.15 67
EV/Revenue $17.34 $29.39 $41.43 52
Asset-Based
NCAV (Graham) $12.26 $16.42 $24.51 54
Growth DCF
Growth DCF $72.58 $100.64 $139.68 79
Rev-Margin DCF $36.37 $51.98 $69.80 73
Economic Profit
Residual Income $19.63 $20.49 $22.24 76
ROIC Compounder $13.79 $17.67 $21.01 72
Growth Earnings
Growth-Adj P/E $19.61 $28.01 $36.41 67

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Quality Score breakdown

Overall quality 56/100

Of which business quality 56 · Market factors (momentum, volatility) 53

Profitability 49
Margins and returns on capital today
Quality Growth 32
Are margins and returns improving?
Cashflow 62
Earnings quality: real cash, not paper profit
Fin. Strength 34
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 14
Calm price path (market factor)
Momentum 75
Price trend over the last 3–12 months (market factor)
52W Momentum 60
Distance to the 52-week high (market factor)
Net Issuance 81
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.5%
Start year 2021 (pandemic). Over 10 years: −2.1% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.6%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−12.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−14.9%
Dividend (yield on the price)2.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−14.9% vs −3.6%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−2% → 3%
Start year 2021 (pandemic)

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Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Cite: Fair Value Calculator (2026). "Kohl's Corporation Fair Value". https://www.fairvalue-calculator.com/stock/0JRL

Frequently asked questions

Is Kohl's Corporation (0JRL) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $28.01 versus a price of $18.90, about +48% upside (undervalued).
What is the fair value of 0JRL?
Our model-based fair value for Kohl's Corporation is $28.01 (as of Sep 24, 2026), built from audited fundamentals. The current price: $18.90.
What is the quality score of 0JRL?
Kohl's Corporation has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kohl's Corporation (0JRL)?
Our model-based price target is the fair value of $28.01 (as of Sep 24, 2026) from 22 valuation models. Cautious scenario $21.00, optimistic scenario $36.41. It is a calculation from audited fundamentals, not an analyst target.
What is the Kohl's Corporation stock forecast for 2026?
Our models put fair value at $28.01, about +48% upside versus a price of $18.90 (undervalued). Cautious scenario $21.00, optimistic scenario $36.41. The calculation is refreshed regularly with new filings.
What is the revenue of Kohl's Corporation (0JRL)?
Kohl's Corporation reported trailing-twelve-month revenue of about $15.5B (latest available figure, as of Sep 24, 2026).
Does Kohl's Corporation pay a dividend?
Kohl's Corporation currently shows a dividend yield of about 2.65% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Kohl's Corporation (0JRL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kohl's Corporation it is $28.01 per share (as of Sep 24, 2026), against a price of $18.90. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Kohl's Corporation stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0JRL trades below its calculated fair value: price $18.90, fair value $28.01, a gap of about +48% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0JRL?
No. The price is what the market pays today ($18.90); the fair value is what the company's own numbers justify ($28.01). For Kohl's Corporation the two are $9.11 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kohl's Corporation worth?
The market values Kohl's Corporation at about $2.2B (market capitalisation, as of Sep 24, 2026). Per share that is $18.90; our models calculate a fair value of $28.01 per share.
What do the bullish and bearish scenarios say about 0JRL?
Our models span a range for Kohl's Corporation: cautious scenario $21.00, base $28.01, optimistic $36.41 per share (as of Sep 24, 2026, price $18.90). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0JRL from its 52-week high?
Kohl's Corporation trades at $18.90, about 21% below its 52-week high of $24.02 and 65% above the low of $11.49 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $28.01 is for.
Which stocks are comparable to Kohl's Corporation?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kohl's Corporation stock attractive at the current price?
The data as of Sep 24, 2026: price $18.90, calculated fair value $28.01 (+48%), Quality Score 56/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0JRL calculated?
We run Kohl's Corporation through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $28.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Kohl's Corporation currently trades 33 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kohl's Corporation (0JRL)?
The closing price on Oct 2, 2026 was $18.90. Our model-based fair value is $28.01, about +48% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kohl's Corporation right now?
The price is below even our cautious bear case ($21.00). The market is more pessimistic than our downside scenario. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Kohl's Corporation (0JRL) come from?
Earnings per share at Kohl's Corporation grew −6.0 % a year from 2015 to 2026. Broken into its drivers: revenue per share +4.5 %, EBIT margin −8.9 %, tax rate +3.2 %, residual (interest, one-offs) −4.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Kohl's Corporation

How large is the market capitalisation of Kohl's Corporation (0JRL)?
The market capitalisation of Kohl's Corporation is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Kohl's Corporation (0JRL)?
The price-to-earnings ratio of Kohl's Corporation is 0.0 (as of Jul 24, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What are the earnings per share of Kohl's Corporation (0JRL)?
Earnings per share at Kohl's Corporation are $6.62 (price ÷ EPS = P/E 0.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kohl's Corporation (0JRL)?
The dividend yield of Kohl's Corporation is 2.6% (payout 7.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kohl's Corporation (0JRL)?
The net margin of Kohl's Corporation is 1.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kohl's Corporation (0JRL)?
The return on equity (ROE) of Kohl's Corporation is 7.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kohl's Corporation (0JRL)?
On an EBIT basis the return on assets of Kohl's Corporation is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kohl's Corporation (0JRL)?
The operating margin of Kohl's Corporation is 1.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kohl's Corporation (0JRL)?
Revenue at Kohl's Corporation is growing −2.0% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kohl's Corporation (0JRL)?
Earnings per share at Kohl's Corporation are growing +145% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Kohl's Corporation (0JRL) generate?
The free cash flow of Kohl's Corporation is $1.1B (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Kohl's Corporation (0JRL) carry?
The net debt of Kohl's Corporation is $6.0B (fiscal year 2026, ≈ 5.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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