Medifast, Inc (0K05) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Medifast, Inc $14.06, price $11.68, upside +20.4%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Medifast, Inc
0K05 · LSESpeculativeUpside exists, but weak quality makes the signal speculative.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 28, 2026.
How to read this chart
60‑month range $9.44 – $295.83 · fair‑value band $11.36 – $15.18 · the $11.68 price screens below the $14.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 28, 2026.
Company profile
Medifast, Inc., through its subsidiaries, operates as a health and wellness company that provides habit-based and coach-guided lifestyle solutions to address weight loss in the United States.
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Medifast, Inc., through its subsidiaries, operates as a health and wellness company that provides habit-based and coach-guided lifestyle solutions to address weight loss in the United States. The company offers weight loss, weight management, and healthy living products comprising bars, cereals, snack straws, hot chocolate, hearty choices, oatmeal, pancakes, puddings, soft serves, shakes, smoothies, soft bakes, soups, essential amino acid blends, whey protein, hot beverages, brownies, and mini meals under the Essential Fuelings, OPTAVIA ASCEND, and OPTAVIA ACTIVE categories, as well as daily nutrient packs, including multivitamins, minerals, and omega-3 fatty acid supplements. It also provides lifestyle plans consisting of 5 & 1 Plan and 5 & 1 ACTIVE Plan, which provides a targeted reset of the body's metabolism by activating strong and targeted fat burn; Optimal Weight 4 & 2 & 1 Plan and Optimal Weight 4 & 2 ACTIVE Plan, which is designed for clients who want to continue eating all food groups or want a flexible meal plan to achieve a healthy weight; OPTAVIA Optimization Plan, a personalized approach to help clients' long-term weight management; and OPTAVIA GLP-1 Nutrition Support Plan, a nutritional companion to GLP-1 medication that allows clients to focus on weight loss without the stress of figuring out what to eat. In addition, the company offers metabolic synchronization, a science that reverses metabolic dysfunction through a targeted reset of the body's metabolism. It markets its products through point-of-sale transactions executed over an e-commerce platform. The company serves health and wellness consumers. The company was formerly known as Healthrite, Inc. and changed its name to Medifast, Inc. in May 2001. Medifast, Inc. was incorporated in 1980 and is headquartered in Baltimore, Maryland.
Stock analysis
Medifast, Inc (0K05) currently trades at $11.68, while our model-based Fair Value estimate is $14.06, implying the stock looks roughly 16.9% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $19.45 per share, and 3 of the 6 models we run sit above the $11.68 price.
Bear case: the Multiples group reads lowest at $8.82, and 3 of the 6 models stay below the price. Evidence for this calculation is low.
Scenario range: $11.36 (bear) to $15.18 (bull), the price of $11.68 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Medifast, Inc reported revenue of $386M in FY2025 versus $1.5B in FY2021, a compound −29.1%/yr. Reported net income was −$18.7M in FY2025.
Key figures
Market cap $128M · P/E ratio 0.0 · EPS (TTM) $14.02 · Net margin −4.8% · Return on equity −9.8% · Return on assets (EBIT) 30.3% · Operating margin −7.2% · Revenue (TTM) $346M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 24% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at 20%, 0K05 screens cheaper than that median.
Fair Value models
All 6 models by family
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Set up alert →Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 44
Revenue & earnings trend
Growth Forecast
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Compare Medifast, Inc with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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10 more Personal Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Rollins, Inc ROL | $30.50 | $21.13 | −31% |
| Service Corporation SCI | $76.50 | $53.86 | −30% |
| H&R Block, Inc HRB | $40.34 | $91.71 | +127% |
| Frontdoor, Inc FTDR | $72.92 | $77.02 | +6% |
| Bright Horizons Family Solutions Inc BFAM | $63.79 | $69.81 | +9% |
| CEWE Stiftung & Co CWC | €108.00 | €155.49 | +44% |
| Lungyen Life Service Corporation 5530 | 48.85 TWD | 15.88 TWD | −67% |
| Musti Group MUSTI | €14.40 | €22.59 | +57% |
| Carriage Services, Inc CSV | $31.79 | $26.02 | −18% |
| Propel Funeral Partners Limited PFP | A$2.75 | A$3.18 | +16% |
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Key figures of Medifast, Inc
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