Nelly Group (0O6Z) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Nelly Group SEK 11.18, price SEK 30.62, upside -63.5%, quality 75 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Nelly Group for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 4.16 – kr 134.40 · fair‑value band kr 8.38 – kr 13.97 · the kr 30.62 price screens above the kr 11.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand.
Show more
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.
Stock analysis
Nelly Group (0O6Z) currently trades at kr 30.62, while our model-based Fair Value estimate is kr 11.18, 63.5% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of kr 56.85 per share, and 2 of the 7 models we run sit above the kr 30.62 price.
Bear case: the Asset-Based group reads lowest at kr 1.12, and 5 of the 7 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 8.38 (bear) to kr 13.97 (bull), the price of kr 30.62 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Nelly Group reported revenue of 1.4B SEK in FY2020 versus 3.2B SEK in FY2016, a compound −18.5%/yr. Reported net income was 512M SEK in FY2020.
Key figures
Market cap 2.5B SEK (≈ $249M) · P/S ratio 2.01 · EPS (TTM) kr −3.26 · Net margin 36.7% · Return on equity 36.1% · Return on assets (EBIT) −2.4% · Operating margin 9.3% · Revenue (TTM) 1.2B SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).
What moves the price
The share trades about 77% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −63%, 0O6Z screens richer than that median.
Fair Value models
Bear kr 8.38Fair Value kr 11.18Bull kr 13.97
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.16/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−4.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−25.7%
’16
’17
’18
’19
’20
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.9% (2016) → −3.3% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 98 stocks
Beats the industry median on 8/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score75 · Top 25%
Fair Value upside−49.0% · Bottom 25%
Profitability
Return on equity (TTM)36.1% · Top 25%
Return on assets8.4% · Top 25%
Net margin (TTM)10.9% · Top 25%
Operating margin (TTM)9.3% · Above median
Growth and dividend
Revenue growth−4.3% · Bottom 25%
Balance sheet
Debt / equity1.57× · Highest 25%
Valuation Multiplesvs Apparel Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Nelly Group Fair Value". https://www.fairvalue-calculator.com/stock/0O6Z
Frequently asked questions
Is Nelly Group (0O6Z) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 11.18 versus a price of kr 30.62, about −63% upside (overvalued).
What is the fair value of 0O6Z?
Our model-based fair value for Nelly Group is kr 11.18 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 30.62.
What is the quality score of 0O6Z?
Nelly Group has a Quality Score of 75/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Nelly Group (0O6Z)?
Our model-based price target is the fair value of kr 11.18 (as of Sep 24, 2026) from 7 valuation models. Cautious scenario kr 8.38, optimistic scenario kr 13.97. It is a calculation from audited fundamentals, not an analyst target.
What is the Nelly Group stock forecast for 2026?
Our models put fair value at kr 11.18, about −63% upside versus a price of kr 30.62 (overvalued). Cautious scenario kr 8.38, optimistic scenario kr 13.97. The calculation is refreshed regularly with new filings.
What is the revenue of Nelly Group (0O6Z)?
Nelly Group reported trailing-twelve-month revenue of about 1.2B SEK (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Nelly Group (0O6Z)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Nelly Group it is kr 11.18 per share (as of Sep 24, 2026), against a price of kr 30.62. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Nelly Group stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0O6Z trades above its calculated fair value: price kr 30.62, fair value kr 11.18, a gap of about −63% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0O6Z?
No. The price is what the market pays today (kr 30.62); the fair value is what the company's own numbers justify (kr 11.18). For Nelly Group the two are kr 19.44 per share apart. That gap is exactly why we show both numbers side by side.
How much is Nelly Group worth?
The market values Nelly Group at about 2.5B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 30.62; our models calculate a fair value of kr 11.18 per share.
What do the bullish and bearish scenarios say about 0O6Z?
Our models span a range for Nelly Group: cautious scenario kr 8.38, base kr 11.18, optimistic kr 13.97 per share (as of Sep 24, 2026, price kr 30.62). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Nelly Group (0O6Z)?
Balance-sheet figures for Nelly Group (as of Sep 24, 2026): return on equity 36.1%, debt of 1.57 per unit of equity. They feed the Quality Score of 75/100, which measures business quality independently of the share price.
How far is 0O6Z from its 52-week high?
Nelly Group trades at kr 30.62, about 77% below its 52-week high of kr 134.40 and at the low of kr 30.62 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 11.18 is for.
Which stocks are comparable to Nelly Group?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, Fast Retailing Co, The TJX Companies, Inc, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Nelly Group stock attractive at the current price?
The data as of Sep 24, 2026: price kr 30.62, calculated fair value kr 11.18 (−63%), Quality Score 75/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0O6Z calculated?
We run Nelly Group through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 11.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Nelly Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Nelly Group (0O6Z)?
The closing price on Oct 2, 2026 was kr 30.62. Our model-based fair value is kr 11.18, about −63% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Nelly Group right now?
A high-quality business (quality 75/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. The price sits above even our optimistic bull case (kr 13.97). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Nelly Group
How large is the market capitalisation of Nelly Group (0O6Z)?
The market capitalisation of Nelly Group is 2.5B SEK (≈ $249M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Nelly Group (0O6Z)?
The price-to-sales ratio of Nelly Group is 2.01 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Nelly Group (0O6Z)?
Earnings per share at Nelly Group are kr −3.26. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Nelly Group (0O6Z)?
The net margin of Nelly Group is 36.7% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Nelly Group (0O6Z)?
The return on equity (ROE) of Nelly Group is 36.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Nelly Group (0O6Z)?
On an EBIT basis the return on assets of Nelly Group is −2.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Nelly Group (0O6Z)?
The operating margin of Nelly Group is 9.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Nelly Group (0O6Z)?
Revenue at Nelly Group is growing −4.3% versus a year earlier (3y avg −25.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Nelly Group (0O6Z)?
Earnings per share at Nelly Group are growing −42.2% versus a year earlier. How much earnings per share grew versus a year earlier.
Free · no account needed
Watch Nelly Group in the live analysis
One click puts Nelly Group on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
