EN DE
Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation

Altria Group Inc. (0R31) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Altria Group Inc. $54.58, price $66.40, upside -17.8%, quality 74 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Industrials · GB · Home US

AG Thin data Sep 29, 2026

Altria Group Inc.

0R31 · LSE

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value $54.58 · Overvalued (−17.8%)
✓Quality 74/100
!Weak Growth (revenue 3y +0.7 %/yr)
✓Highly profitable · 39.0% net margin (TTM)
!Negative equity (buybacks among others)
·6.4% dividend yield · Safety not assessed
✓Ranks above peers (7/9)
✓Wide moat 90/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 10 out of 100
!Weak on future: 6 out of 100
Watch Altria Group Inc. for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card. Watch for free Pro now: $1 first month

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$75.10 $30.62 Fair Value $54.58 Jun 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.

How to read this chart

60‑month range $30.62 – $75.10 · fair‑value band $37.10 – $77.50 · the $66.40 price screens above the $54.58 fair value. Dashed = 300-day average. As of Sep 29, 2026.

Follow Altria Group in your weekly email

Every Wednesday you see whether Altria Group is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States.

Show more

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. It offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and oral tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. The company sells its products to distributors, as well as large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.

Stock analysis

Altria Group Inc. (0R31) currently trades at $66.40, while our model-based Fair Value estimate is $54.58, 17.8% below the price, so the stock looks overvalued today.

Show more

Valuation

Bull case: the DCF Models group reads highest at a median of $53.35 per share, and 2 of the 23 models we run sit above the $66.40 price.

Bear case: the Economic Profit group reads lowest at $6.73, and 21 of the 23 models stay below the price. Evidence for this calculation is low.

Scenario range: $37.10 (bear) to $77.50 (bull), the price of $66.40 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 74/100 (solid quality), in the Industrials sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Altria Group Inc. reported revenue of $26.2B in FY2020 versus $25.7B in FY2016, a compound +0.4%/yr. Reported net income was $4.5B in FY2020, compounding −25.2%/yr from FY2016.

Key figures

Market cap $92.2B · P/S ratio 4.51 · Dividend yield 6.4% · Net margin 17.1% · Return on equity 39.1% · Return on assets (EBIT) 20.9% · Operating margin 61.5% · Revenue (TTM) $20.4B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 12% below its 52-week high and 21% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Industrials peers we cover trades at 25% fair-value upside, at −18%, 0R31 screens richer than that median.

Fair Value models

Bear $37.10 Fair Value $54.58 Bull $77.50
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $41.84 $63.88 $105.90 75
EPV $28.05 $35.49 $42.00 74
Growth DCF $44.44 $65.91 $103.57 74
All 23 models by family
DCF Models
FCF DCF $41.84 $63.88 $105.90 75
5Y Revenue Exit $19.23 $30.37 $46.71 68
5Y EBITDA Exit $36.86 $60.67 $92.62 71
5Y P/E Exit $32.60 $53.35 $78.56 67
10Y Revenue Exit $26.96 $36.66 $46.74 65
10Y EBITDA Exit $38.33 $55.80 $74.56 66
10Y P/E Exit $35.74 $51.18 $66.04 62
Earnings-Based
Graham-Dodd $21.88 $29.69 $34.40 65
EPV $28.05 $35.49 $42.00 74
Dividend Discount
Gordon GGM $43.64 $47.76 $54.05 67
DDM Multi-Stage $43.64 $55.86 $72.25 65
Multiples
P/E Multiple $50.67 $67.56 $84.45 63
P/S Multiple $28.25 $37.67 $47.09 58
P/B Multiple $6.90 $9.20 $11.50 55
EV/EBIT $58.10 $82.99 $107.88 65
EV/EBITDA $42.11 $61.68 $81.24 67
EV/Revenue $7.15 $17.32 $27.49 50
Asset-Based
NCAV (Graham) $1.02 $1.37 $2.04 54
Growth DCF
Growth DCF $44.44 $65.91 $103.57 74
Rev-Margin DCF $19.23 $31.72 $47.79 68
Economic Profit
Residual Income $6.07 $6.73 $10.51 72
ROIC Compounder $28.28 $37.34 $46.62 69
Growth Earnings
Growth-Adj P/E $35.78 $51.11 $66.45 65

Open the full fair value analysis →

Notify me when 0R31 reaches fair value

Put 0R31 on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.

Set up alert →

Quality Score breakdown

Overall quality 74/100

Of which business quality 67 · Market factors (momentum, volatility) 49

Profitability 64
Margins and returns on capital today
Quality Growth 65
Are margins and returns improving?
Cashflow 97
Earnings quality: real cash, not paper profit
Fin. Strength 27
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 68
Calm price path (market factor)
Momentum 38
Price trend over the last 3–12 months (market factor)
52W Momentum 46
Distance to the 52-week high (market factor)

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+4.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
84.6% (2016) → 31.1% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
not computed

0R31 screens overvalued: fair value 18% below the price. Compare with Philip Morris International Inc →

Compare Altria Group Inc. with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 34 stocks

Beats the industry median on 7/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 74 · Top 25%
Fair Value upside −17.8% · Below median
Profitability
Return on equity (TTM) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets 29.6% · Top 25%
Net margin (TTM) 39.0% · Top 25%
Operating margin (TTM) 61.5% · Top 25%
Growth and dividend
Revenue growth 1.2% · Above median
Dividend yield (TTM) 6.4% · Top 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Tobacco median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM) 4.51× · Priciest 25%
EV/EBITDA 7.3× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)10 · sector 49
FUTURE (revenue growth)6 · sector 0
PAST (return on equity)0 · sector 44
HEALTH (low debt)0 · sector 96
DIVIDEND (yield)100 · sector 92

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Tobacco

Similar stocks

10 more Tobacco stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Philip Morris International Inc PM $190.82 $112.99 −41%
British American Tobacco p.l.c. BTI $54.40 $96.20 +77%
ITC Limited ITC ₹269.00 ₹295.90 +10%
KT&G Corporation 033780 174,300 KRW 99,137 KRW −43%
PT Hanjaya Mandala Sampoerna Tbk, HMSP 635.00 IDR 994.45 IDR +57%
Godfrey Phillips India Limited GODFRYPHLP ₹1,892 ₹1,050 −44%
TABAK TABAK 17,940 CZK 23,215 CZK +29%
RLX Technology Inc RLX $1.69 $2.35 +39%
China Tobacco International (HK) Company 6055 HK$23.46 HK$29.35 +25%
PT Gudang Garam Tbk, GGRM 16,575 IDR 16,988 IDR +2%

Explore undervalued stocks

More undervalued Industrials stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Calculator with industry benchmark Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
DCF CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorFama-French ModelIntrinsic Value
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Altria Group Inc. · Fair Value
$54.58 −18%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "Altria Group Inc. Fair Value". https://www.fairvalue-calculator.com/stock/0R31

Frequently asked questions

Is Altria Group Inc. (0R31) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of $54.58 versus a price of $66.40, about −18% upside (overvalued).
What is the fair value of 0R31?
Our model-based fair value for Altria Group Inc. is $54.58 (as of Sep 29, 2026), built from audited fundamentals. The current price: $66.40.
What is the quality score of 0R31?
Altria Group Inc. has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Altria Group Inc. (0R31)?
Our model-based price target is the fair value of $54.58 (as of Sep 29, 2026) from 23 valuation models. Cautious scenario $37.10, optimistic scenario $77.50. It is a calculation from audited fundamentals, not an analyst target.
What is the Altria Group Inc. stock forecast for 2026?
Our models put fair value at $54.58, about −18% upside versus a price of $66.40 (overvalued). Cautious scenario $37.10, optimistic scenario $77.50. The calculation is refreshed regularly with new filings.
What is the revenue of Altria Group Inc. (0R31)?
Altria Group Inc. reported trailing-twelve-month revenue of about $20.4B (latest available figure, as of Sep 29, 2026).
Does Altria Group Inc. pay a dividend?
Altria Group Inc. currently shows a dividend yield of about 6.39% relative to its recent price (as of Sep 29, 2026).
What is the intrinsic value of Altria Group Inc. (0R31)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Altria Group Inc. it is $54.58 per share (as of Sep 29, 2026), against a price of $66.40. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Altria Group Inc. stock overvalued or undervalued in 2026?
As of Sep 29, 2026, 0R31 trades above its calculated fair value: price $66.40, fair value $54.58, a gap of about −18% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0R31?
No. The price is what the market pays today ($66.40); the fair value is what the company's own numbers justify ($54.58). For Altria Group Inc. the two are $11.82 per share apart. That gap is exactly why we show both numbers side by side.
How much is Altria Group Inc. worth?
The market values Altria Group Inc. at about $92.2B (market capitalisation, as of Sep 29, 2026). Per share that is $66.40; our models calculate a fair value of $54.58 per share.
What do the bullish and bearish scenarios say about 0R31?
Our models span a range for Altria Group Inc.: cautious scenario $37.10, base $54.58, optimistic $77.50 per share (as of Sep 29, 2026, price $66.40). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Altria Group Inc. (0R31)?
Balance-sheet figures for Altria Group Inc. (as of Sep 29, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is 0R31 from its 52-week high?
Altria Group Inc. trades at $66.40, about 12% below its 52-week high of $75.10 and 21% above the low of $54.92 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $54.58 is for.
Which stocks are comparable to Altria Group Inc.?
From the same area (Industrials) we also value Philip Morris International Inc, British American Tobacco p.l.c., ITC Limited, KT&G Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Altria Group Inc. stock attractive at the current price?
The data as of Sep 29, 2026: price $66.40, calculated fair value $54.58 (−18%), Quality Score 74/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0R31 calculated?
We run Altria Group Inc. through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $54.58, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Altria Group Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Altria Group Inc. (0R31)?
The closing price on Oct 2, 2026 was $66.40. Our model-based fair value is $54.58, about −18% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Altria Group Inc. right now?
A high-quality business (quality 74/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. A fairly wide model range ($37.10 to $77.50) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Altria Group Inc.

How large is the market capitalisation of Altria Group Inc. (0R31)?
The market capitalisation of Altria Group Inc. is $92.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Altria Group Inc. (0R31)?
The price-to-sales ratio of Altria Group Inc. is 4.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Altria Group Inc. (0R31)?
The dividend yield of Altria Group Inc. is 6.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Altria Group Inc. (0R31)?
The net margin of Altria Group Inc. is 17.1% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Altria Group Inc. (0R31)?
The return on equity (ROE) of Altria Group Inc. is 39.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Altria Group Inc. (0R31)?
On an EBIT basis the return on assets of Altria Group Inc. is 20.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Altria Group Inc. (0R31)?
The operating margin of Altria Group Inc. is 61.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Altria Group Inc. (0R31)?
Revenue at Altria Group Inc. is growing +1.2% versus a year earlier (3y avg +0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Altria Group Inc. (0R31)?
Earnings per share at Altria Group Inc. are growing −2.7% versus a year earlier. How much earnings per share grew versus a year earlier.
Free · no account needed

Watch Altria Group Inc. in the live analysis

One click puts Altria Group Inc. on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.