SundayToz Corp (123420) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of SundayToz Corp KRW 19,410, price KRW 6,470, upside +200.0%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Wemade Play Co., Ltd. develops casual games in South Korea. It is also involved in developing and supplying gaming software. In addition, the company develops and services mobile games, as well as involved in advertisement related businesses. The company was formerly known as SundayToz Corp. and changed its name to Wemade Play Co., Ltd. in March 2022.
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Wemade Play Co., Ltd. develops casual games in South Korea. It is also involved in developing and supplying gaming software. In addition, the company develops and services mobile games, as well as involved in advertisement related businesses. The company was formerly known as SundayToz Corp. and changed its name to Wemade Play Co., Ltd. in March 2022. Wemade Play Co., Ltd. was founded in 2009 and is headquartered in Seongnam-si, South Korea.
Stock analysis
SundayToz Corp (123420) currently trades at 6,470 KRW, while our model-based Fair Value estimate is 19,410 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 30,868 KRW per share, and 22 of the 22 models we run sit above the 6,470 KRW price.
Bear case: the Earnings-Based group reads lowest at 14,128 KRW, and 0 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: 15,478 KRW (bear) to 24,951 KRW (bull), the price of 6,470 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
SundayToz Corp reported revenue of 125B KRW in FY2025 versus 106B KRW in FY2021, a compound +4.3%/yr. Reported net income was 18.8B KRW in FY2025, compounding +7.3%/yr from FY2021.
Key figures
Market cap 67.3B KRW (≈ $49.5M) · P/S ratio 0.50 · Dividend yield 0.7% · Net margin 15.0% · Return on equity 8.5% · Return on assets (EBIT) 2.1% · Operating margin 10.5% · Revenue (TTM) 125B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 50% fair-value upside, at 200%, 123420 screens cheaper than that median.
Fair Value models
Bear 15,478 KRWFair Value 19,410 KRWBull 24,951 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+4.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.4%
Start year 2020 (pandemic). Over 10 years: +4.6% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.3%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+3.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.5%
Dividend (yield on the price)0.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.3% vs 1%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 9%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−9.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −11.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 149 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "SundayToz Corp Fair Value". https://www.fairvalue-calculator.com/stock/123420
Frequently asked questions
Is SundayToz Corp (123420) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 19,410 KRW versus a price of 6,470 KRW, about +200% upside (undervalued).
What is the fair value of 123420?
Our model-based fair value for SundayToz Corp is 19,410 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 6,470 KRW.
What is the quality score of 123420?
SundayToz Corp has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SundayToz Corp (123420)?
Our model-based price target is the fair value of 19,410 KRW (as of Sep 24, 2026) from 22 valuation models. Cautious scenario 15,478 KRW, optimistic scenario 24,951 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the SundayToz Corp stock forecast for 2026?
Our models put fair value at 19,410 KRW, about +200% upside versus a price of 6,470 KRW (undervalued). Cautious scenario 15,478 KRW, optimistic scenario 24,951 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of SundayToz Corp (123420)?
SundayToz Corp reported trailing-twelve-month revenue of about 125B KRW (latest available figure, as of Sep 24, 2026).
Does SundayToz Corp pay a dividend?
SundayToz Corp currently shows a dividend yield of about 0.67% relative to its recent price (as of Sep 24, 2026).
What growth is priced into SundayToz Corp (123420)?
For today's price to be fair in a discounted-cash-flow model, SundayToz Corp would have to grow free cash flow by -9.7 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 123420 use?
Our models discount SundayToz Corp at 9.5 %: a base by market capitalisation (nano), damped by beta 0.76, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SundayToz Corp that is -9.7 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has SundayToz Corp (123420) delivered so far?
Over the past 5 years revenue at SundayToz Corp grew +3.4 % a year. The price currently implies -9.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SundayToz Corp (123420) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into SundayToz Corp (-9.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SundayToz Corp (123420)?
The free-cash-flow yield on the price is 26.59 %: that much free cash flow SundayToz Corp produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SundayToz Corp (123420)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SundayToz Corp it is 19,410 KRW per share (as of Sep 24, 2026), against a price of 6,470 KRW. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is SundayToz Corp stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 123420 trades below its calculated fair value: price 6,470 KRW, fair value 19,410 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 123420?
No. The price is what the market pays today (6,470 KRW); the fair value is what the company's own numbers justify (19,410 KRW). For SundayToz Corp the two are 12,940 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is SundayToz Corp worth?
The market values SundayToz Corp at about 67.3B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 6,470 KRW; our models calculate a fair value of 19,410 KRW per share.
What do the bullish and bearish scenarios say about 123420?
Our models span a range for SundayToz Corp: cautious scenario 15,478 KRW, base 19,410 KRW, optimistic 24,951 KRW per share (as of Sep 24, 2026, price 6,470 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of SundayToz Corp (123420)?
Balance-sheet figures for SundayToz Corp (as of Sep 24, 2026): return on equity 8.5%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is 123420 from its 52-week high?
SundayToz Corp trades at 6,470 KRW, about 33% below its 52-week high of 9,680 KRW and 24% above the low of 5,230 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 19,410 KRW is for.
Which stocks are comparable to SundayToz Corp?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SundayToz Corp stock attractive at the current price?
The data as of Sep 24, 2026: price 6,470 KRW, calculated fair value 19,410 KRW (+200%), Quality Score 70/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 123420 calculated?
We run SundayToz Corp through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 19,410 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. SundayToz Corp currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SundayToz Corp (123420)?
The closing price on Sep 23, 2026 was 6,470 KRW. Our model-based fair value is 19,410 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SundayToz Corp right now?
The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (15,478 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of SundayToz Corp
How large is the market capitalisation of SundayToz Corp (123420)?
The market capitalisation of SundayToz Corp is 67.3B KRW (≈ $49.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SundayToz Corp (123420)?
The price-to-sales ratio of SundayToz Corp is 0.50 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of SundayToz Corp (123420)?
The dividend yield of SundayToz Corp is 0.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of SundayToz Corp (123420)?
The net margin of SundayToz Corp is 15.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SundayToz Corp (123420)?
The return on equity (ROE) of SundayToz Corp is 8.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SundayToz Corp (123420)?
On an EBIT basis the return on assets of SundayToz Corp is 2.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SundayToz Corp (123420)?
The operating margin of SundayToz Corp is 10.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SundayToz Corp (123420)?
Revenue at SundayToz Corp is growing −0.1% versus a year earlier (3y avg −2.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at SundayToz Corp (123420)?
Earnings per share at SundayToz Corp are growing +46.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does SundayToz Corp (123420) carry?
The net debt of SundayToz Corp is 62.0B KRW (fiscal year 2024, ≈ 3.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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