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Huiyin Household Appliances (1280) fair value: what the stock is really worth

We calculate from audited financials what Huiyin Household Appliances is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · HK · ISIN KYG7S01P1010

HH Thin data Sep 13, 2026

Huiyin Household Appliances

1280 · HK

Weakest SetupStrongly overvalued and low quality.

!Fair value HK$1.44 · Strongly overvalued (−51%)
!Quality 20/100
!Weak Growth (revenue 5y +0.3 %/yr)
!Loss-making · -117.3% net margin (TTM)
!Moderate debt · negative free cash flow
!Trails peers (0/10)
!Narrow moat 5/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$5.05 HK$0.4500 Fair Value HK$1.44 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range HK$0.4500 – HK$5.05 · fair‑value band HK$1.31 – HK$1.62 · the HK$2.93 price screens above the HK$1.44 fair value. Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

China Qidian Guofeng Holdings Limited, an investment holding company, engages in the retail of household appliances, mobile phones, computers, and imported and general merchandise in the People's Republic of China. The company operates through the Household Appliance Business, Liquor Business, Livestream e-commerce, and Education Business segments.

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China Qidian Guofeng Holdings Limited, an investment holding company, engages in the retail of household appliances, mobile phones, computers, and imported and general merchandise in the People's Republic of China. The company operates through the Household Appliance Business, Liquor Business, Livestream e-commerce, and Education Business segments. It also provides maintenance and installation services for household appliances; education-related training services; and logistics and warehouse services. In addition, the company involved in the trading of liquor business; bulk distribution sale of Midea air-conditioners; and operation of a chain of retail stores for selling household appliances and import and general merchandise, as well as providing product promotion to merchants via livestream in third party online platform. The company also sells its products online. The company was formerly known as Qidian International Co., Ltd. and changed its name to China Qidian Guofeng Holdings Limited in December 2023. China Qidian Guofeng Holdings Limited incorporated in 2008 and is headquartered in Beijing, the People's Republic of China.

Stock analysis

Huiyin Household Appliances (1280) currently trades at HK$2.93, while our model-based Fair Value estimate is HK$1.44, implying the stock looks roughly 103.9% overvalued today.

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Valuation

How firm this estimate is: it rests on 2 models at a data quality of 94/100, which puts the evidence level at low.

Scenario range: HK$1.31 (bear) to HK$1.62 (bull), the price of HK$2.93 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 20/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Huiyin Household Appliances reported revenue of 357M CNY in FY2025 versus 301M CNY in FY2021, a compound +4.3%/yr. Reported net income was −418M CNY in FY2025.

Key figures

Market cap HK$5.3B (≈ $674M) · P/S ratio 8.02 · EPS (TTM) HK$−0.0100 · Dividend yield 9.7% · Net margin −117% · Return on equity −247% · Return on assets (EBIT) −97.4% · Operating margin −51.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).

What moves the price

The share trades about 45% below its 52-week high and 153% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at −51%, 1280 screens richer than that median.

Fair Value models

Bear HK$1.31 Fair Value HK$1.44 Bull HK$1.62
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Gordon GGM HK$42.59 HK$46.31 HK$52.39 69
DDM Multi-Stage HK$42.59 HK$52.73 HK$66.25 67
NCAV (Graham) HK$1.01 HK$1.69 HK$2.37 53
All 3 models by family
Dividend Discount
Gordon GGM HK$42.59 HK$46.31 HK$52.39 69
DDM Multi-Stage HK$42.59 HK$52.73 HK$66.25 67
Asset-Based
NCAV (Graham) HK$1.01 HK$1.69 HK$2.37 53

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Quality Score breakdown

Overall quality 20/100

Of which business quality 22 · Market factors (momentum, volatility) 43

Profitability 16
Margins and returns on capital today
Quality Growth 51
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 32
Balance sheet, leverage, solvency risk
Investment 50
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 52
Price trend over the last 3–12 months (market factor)
52W Momentum 21
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 6/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−19.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−18.0% (2020) → −117.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

1280 screens 104% overvalued. Compare with Alimentation Couche-Tard Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 229 stocks

Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 22 · Bottom 25%
Fair Value upside −48% · Bottom 25%
Profitability
Return on assets −13% · Bottom 25%
Net margin (TTM) −117% · Bottom 25%
Operating margin (TTM) −52% · Bottom 25%
Growth and dividend
Revenue growth −35% · Bottom 25%
Dividend yield (TTM) 9.7% · Top 25%
Balance sheet
Debt / equity 0.55× · Highest 25%

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/B 2.70× · Pricier than median
P/S (TTM) 1.02× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 42
FUTURE (revenue growth)0 · sector 22
PAST (return on equity)0 · sector 27
HEALTH (low debt)73 · sector 95
DIVIDEND (yield)0 · sector 64

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Alimentation Couche-Tard Inc ATD C$80.04 C$105.34 +32%
Casey's General Stores, Inc CASY $587.14 $397.10 −32%
Williams-Sonoma, Inc WSM $218.20 $162.63 −25%
Ulta Beauty, Inc ULTA $530.52 $647.05 +22%
DICK'S Sporting Goods, Inc DKS $123.65 $229.22 +85%
Best Buy Co BBY $92.45 $94.24 +2%
China Tourism Group 601888 ¥51.15 ¥40.40 −21%
Tractor Supply Company TSCO $32.78 $35.52 +8%
Five Below, Inc FIVE $237.68 $184.19 −23%
Murphy USA Inc MUSA $513.27 $337.28 −34%

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Huiyin Household Appliances · Fair Value
HK$1.44 −104%Fair Value
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Cite: Fair Value Calculator (2026). "Huiyin Household Appliances Fair Value". https://www.fairvalue-calculator.com/stock/1280

Frequently asked questions

Is Huiyin Household Appliances (1280) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of HK$1.44 versus a price of HK$2.93, about −51% upside (overvalued).
What is the fair value of 1280?
Our model-based fair value for Huiyin Household Appliances is HK$1.44 (as of Sep 13, 2026), built from audited fundamentals. The current price: HK$2.93.
What is the quality score of 1280?
Huiyin Household Appliances has a Quality Score of 20/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Huiyin Household Appliances (1280)?
Our model-based price target is the fair value of HK$1.44 (as of Sep 13, 2026) from 3 valuation models. Cautious scenario HK$1.31, optimistic scenario HK$1.62. It is a calculation from audited fundamentals, not an analyst target.
What is the Huiyin Household Appliances stock forecast for 2026?
Our models put fair value at HK$1.44, about −51% upside versus a price of HK$2.93 (overvalued). Cautious scenario HK$1.31, optimistic scenario HK$1.62. The calculation is refreshed regularly with new filings.
What is the revenue of Huiyin Household Appliances (1280)?
Huiyin Household Appliances reported trailing-twelve-month revenue of about HK$357M (latest available figure, as of Sep 13, 2026).
Does Huiyin Household Appliances pay a dividend?
Huiyin Household Appliances currently shows a dividend yield of about 9.70% relative to its recent price (as of Sep 13, 2026).
What is the intrinsic value of Huiyin Household Appliances (1280)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Huiyin Household Appliances it is HK$1.44 per share (as of Sep 13, 2026), against a price of HK$2.93. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is Huiyin Household Appliances stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 1280 trades above its calculated fair value: price HK$2.93, fair value HK$1.44, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1280?
No. The price is what the market pays today (HK$2.93); the fair value is what the company's own numbers justify (HK$1.44). For Huiyin Household Appliances the two are HK$1.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is Huiyin Household Appliances worth?
The market values Huiyin Household Appliances at about HK$5.3B (market capitalisation, as of Sep 13, 2026). Per share that is HK$2.93; our models calculate a fair value of HK$1.44 per share.
What do the bullish and bearish scenarios say about 1280?
Our models span a range for Huiyin Household Appliances: cautious scenario HK$1.31, base HK$1.44, optimistic HK$1.62 per share (as of Sep 13, 2026, price HK$2.93). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Huiyin Household Appliances (1280)?
Balance-sheet figures for Huiyin Household Appliances (as of Sep 13, 2026): return on equity −247.1%, debt of 0.55 per unit of equity. They feed the Quality Score of 20/100, which measures business quality independently of the share price.
How far is 1280 from its 52-week high?
Huiyin Household Appliances trades at HK$2.93, about 45% below its 52-week high of HK$5.37 and 153% above the low of HK$1.16 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.44 is for.
Which stocks are comparable to Huiyin Household Appliances?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Huiyin Household Appliances stock attractive at the current price?
The data as of Sep 13, 2026: price HK$2.93, calculated fair value HK$1.44 (−51%), Quality Score 20/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1280 calculated?
We run Huiyin Household Appliances through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.44, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Huiyin Household Appliances itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Huiyin Household Appliances (1280)?
The closing price on Sep 21, 2026 was HK$2.93. Our model-based fair value is HK$1.44, about −51% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Huiyin Household Appliances right now?
The price sits above even our optimistic bull case (HK$1.62). The favourable scenario is already priced in. Weak quality (20/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Huiyin Household Appliances

How large is the market capitalisation of Huiyin Household Appliances (1280)?
The market capitalisation of Huiyin Household Appliances is HK$5.3B (≈ $674M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Huiyin Household Appliances (1280)?
The price-to-sales ratio of Huiyin Household Appliances is 8.02 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Huiyin Household Appliances (1280)?
Earnings per share at Huiyin Household Appliances are HK$−0.0100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Huiyin Household Appliances (1280)?
The dividend yield of Huiyin Household Appliances is 9.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Huiyin Household Appliances (1280)?
The net margin of Huiyin Household Appliances is −117% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Huiyin Household Appliances (1280)?
The return on equity (ROE) of Huiyin Household Appliances is −247% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Huiyin Household Appliances (1280)?
On an EBIT basis the return on assets of Huiyin Household Appliances is −97.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Huiyin Household Appliances (1280)?
The operating margin of Huiyin Household Appliances is −51.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Huiyin Household Appliances (1280)?
Revenue at Huiyin Household Appliances is growing −35.0% versus a year earlier (3y avg +10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Huiyin Household Appliances (1280) generate?
The free cash flow of Huiyin Household Appliances is −HK$51.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Huiyin Household Appliances (1280) carry?
The net debt of Huiyin Household Appliances is HK$53.5M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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