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Huiyin Household Appliances (1280) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Huiyin Household Appliances stock HK$1.87, price HK$3.85, that is 51.4% below the price, quality 24 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical HK · Based in China · ISIN KYG7S01P1010

HH Huiyin Household Appliances logo Thin data Nov 10, 2026

Huiyin Household Appliances

1280 · HK
Very expensive, weak quality

Our calculation puts a fair price 51% below what the stock costs today.

Revenue last quarter +29% vs. a year ago.
Moderate debt
Fair value HK$1.87 · Strongly overvalued
Quality 24/100
Weak Growth (revenue 5y +0.3 %/yr in CNY)
Loss-making · -105.9% net margin (TTM)
Negative free cash flow
Trails peers (1/9)
Narrow moat 5/100
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

HK$5.05 HK$0.4500 Fair Value HK$1.87 Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range HK$0.4500 – HK$5.05 · fair‑value band HK$1.40 – HK$2.33 · the HK$3.85 price screens above the HK$1.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

China Qidian Guofeng Holdings Limited, an investment holding company, engages in the retail of household appliances, mobile phones, computers, and imported and general merchandise in the People's Republic of China.

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The company operates through the Household Appliance Business, Liquor Business, Livestream e-commerce, and Education Business segments. It also provides maintenance and installation services for household appliances; education-related training services; and logistics and warehouse services.

In addition, the company involved in the trading of liquor business; bulk distribution sale of Midea air-conditioners; and operation of a chain of retail stores for selling household appliances and import and general merchandise, as well as providing product promotion to merchants via livestream in third party online platform.

The company also sells its products online. The company was formerly known as Qidian International Co., Ltd. and changed its name to China Qidian Guofeng Holdings Limited in December 2023.

China Qidian Guofeng Holdings Limited incorporated in 2008 and is headquartered in Beijing, the People's Republic of China.

Stock analysis

Huiyin Household Appliances (1280) currently trades at HK$3.85, while our estimate is HK$1.87, 51% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: HK$1.40 (bear) to HK$2.33 (bull), the price of HK$3.85 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 24/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Huiyin Household Appliances reported revenue of 357M CNY in FY2025 versus 301M CNY in FY2021, a compound +4.3%/yr. Reported net income was −418M CNY in FY2025.

Key figures

Market cap HK$7.3B (≈ $937M) Small · P/S ratio 13.8 · Net margin −117% · Return on equity −280% · Return on assets (EBIT) −97.4% (5-year average) · Operating margin −15.6% · Revenue (TTM) 410M CNY · Revenue growth (YoY) +29.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 5 out of 100 (medium confidence).

What moves the price

The share trades about 17% below its 52-week high and 292% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −9% fair-value upside, at −51%, 1280 screens richer than that median.

Fair Value

Bear HK$1.40 Fair Value HK$1.87 Bull HK$2.33
Price HK$3.85 · Downside -51.4%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 24/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 16
How much profit the company makes from its sales and capital
Quality Growth 51
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 32
Debt, balance sheet and risk of trouble
Investment 50
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 67
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 44
Distance to the 52-week high, does not count
New shares 10
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 6/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−19.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Start year 2020 (pandemic). Over 10 years: −16.1% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−18.0% (2020) → −117.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

1280 screens overvalued: fair value 51% below the price. Compare with Alimentation Couche-Tard Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 213 stocks

Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 24 · Bottom 25%
Fair Value upside −51.4% · Bottom 25%
Profitability
Return on assets −83.6% · Bottom 25%
Net margin (12 months) −105.9% · Bottom 25%
Operating margin (12 months) −15.6% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 29.4% · Top 25%
Balance sheet
Debt / equity 0.55× · Highest 25%

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/B 46.27× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 15.23× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 42
FUTURE (revenue growth)100 · sector 25
PAST (return on equity)0 · sector 31
HEALTH (low debt)73 · sector 93
DIVIDEND (yield)0 · sector 53

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
DICK'S Sporting Goods, Inc DKS $150.00 $201.62 +34% vs 1280
Alimentation Couche-Tard Inc ATD C$81.87 C$105.93 +29% vs 1280
Ulta Beauty, Inc ULTA $664.41 $650.56 −2% vs 1280
Tractor Supply Company TSCO $37.50 $36.33 −3% vs 1280
Best Buy Co BBY $104.10 $94.70 −9% vs 1280
China Tourism Group 601888 ¥53.21 ¥48.19 −9% vs 1280
Five Below, Inc FIVE $253.51 $184.99 −27% vs 1280
Williams-Sonoma, Inc WSM $261.55 $164.11 −37% vs 1280
Casey's General Stores, Inc CASY $698.48 $405.93 −42% vs 1280
GameStop Corp GME $25.43 $11.87 −53% vs 1280

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Huiyin Household Appliances: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Huiyin Household Appliances Fair Value". https://www.fairvalue-calculator.com/stock/1280

Frequently asked questions

Is Huiyin Household Appliances (1280) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is HK$1.87 versus a price of HK$3.85, about 51% lower (overvalued).
What is the fair value of 1280?
Our estimate for Huiyin Household Appliances is HK$1.87 (as of Nov 10, 2026), built from audited fundamentals. The current price: HK$3.85.
What is the quality score of 1280?
Huiyin Household Appliances has a Quality Score of 24/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Huiyin Household Appliances (1280)?
Our calculated price target is the estimate of HK$1.87 (as of Nov 10, 2026). Cautious scenario HK$1.40, optimistic scenario HK$2.33. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Huiyin Household Appliances stock forecast for 2026?
Our estimate puts fair value at HK$1.87, about 51% lower versus a price of HK$3.85 (overvalued). Cautious scenario HK$1.40, optimistic scenario HK$2.33. The calculation is refreshed regularly with new filings.
What is the revenue of Huiyin Household Appliances (1280)?
Huiyin Household Appliances reported trailing-twelve-month revenue of about 410M CNY (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Huiyin Household Appliances (1280)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Huiyin Household Appliances it is HK$1.87 per share (as of Nov 10, 2026), against a price of HK$3.85.
Is Huiyin Household Appliances stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 1280 trades above its calculated fair value: price HK$3.85, fair value HK$1.87, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1280?
No. The price is what the market pays today (HK$3.85); the fair value is what the company's own numbers justify (HK$1.87). For Huiyin Household Appliances the two are HK$1.98 per share apart. That gap is exactly why we show both numbers side by side.
How much is Huiyin Household Appliances worth?
The market values Huiyin Household Appliances at about HK$7.3B (market capitalisation, as of Nov 10, 2026). Per share that is HK$3.85; our models calculate a fair value of HK$1.87 per share.
What do the bullish and bearish scenarios say about 1280?
Our models span a range for Huiyin Household Appliances: cautious scenario HK$1.40, base HK$1.87, optimistic HK$2.33 per share (as of Nov 10, 2026, price HK$3.85). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Huiyin Household Appliances (1280)?
Balance-sheet figures for Huiyin Household Appliances (as of Nov 10, 2026): return on equity −280.0%, debt of 0.55 per unit of equity. They feed the Quality Score of 24/100, which measures business quality independently of the share price.
How far is 1280 from its 52-week high?
Huiyin Household Appliances trades at HK$3.85, about 17% below its 52-week high of HK$4.63 and 292% above the low of HK$0.9800 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.87 is for.
Which stocks are comparable to Huiyin Household Appliances?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Huiyin Household Appliances stock attractive at the current price?
The data as of Nov 10, 2026: price HK$3.85, calculated fair value HK$1.87 (−51%), Quality Score 24/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Huiyin Household Appliances itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Huiyin Household Appliances (1280)?
The closing price on Nov 10, 2026 was HK$3.85. Our estimate is HK$1.87, about 51% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Huiyin Household Appliances right now?
The price sits above even our optimistic bull case (HK$2.33). The favourable scenario is already priced in. Weak quality (24/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Huiyin Household Appliances

How large is the market capitalisation of Huiyin Household Appliances (1280)?
The market capitalisation of Huiyin Household Appliances is HK$7.3B (≈ $937M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Huiyin Household Appliances (1280)?
The price-to-sales ratio of Huiyin Household Appliances is 13.8 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Huiyin Household Appliances (1280)?
The net margin of Huiyin Household Appliances is −117% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Huiyin Household Appliances (1280)?
The return on equity (ROE) of Huiyin Household Appliances is −280% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Huiyin Household Appliances (1280)?
On an EBIT basis the return on assets of Huiyin Household Appliances is −97.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Huiyin Household Appliances (1280)?
The operating margin of Huiyin Household Appliances is −15.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Huiyin Household Appliances (1280)?
Revenue at Huiyin Household Appliances is growing +29.4% versus a year earlier (3y avg +10.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Huiyin Household Appliances (1280) generate?
The free cash flow of Huiyin Household Appliances is −51.0M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Huiyin Household Appliances (1280) carry?
The net debt of Huiyin Household Appliances is 53.5M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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