E-Mart (139480) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of E-Mart stock KRW 96,508, price KRW 73,700, upside +30.9%, quality 52 out of 100. Rating: undervalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range 52,750 KRW – 161,670 KRW · fair‑value band 67,556 KRW – 144,094 KRW · the 73,700 KRW price screens below the 96,508 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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E-MART Inc., together with its subsidiaries, operates as a hypermarket retail company in South Korea. The company operates Emart, a discount store; Emart Traders, an everyday low-price store for small business owners; and Emart Mall and Traders Mall, the online shopping stores.
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It operates specialty stores, including Electro Mart, an electronics and appliance store; Molly's Pet Shop, a pet store; No Brand, a private label hard discount store; PK Market, a food store; Toy Kingdom, a toy store; and Marie's Baby Circle, an infant and toddler product store, as well as SSG Food Market, an urban-style supermarket.
The company was founded in 1993 and is headquartered in Seoul, South Korea. E-MART Inc. operates as a subsidiary of SHINSEGAE Inc.
Stock analysis
E-Mart (139480) currently trades at 73,700 KRW, while our model-based Fair Value estimate is 96,508 KRW, implying the stock looks roughly 24% undervalued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of 257,054 KRW per share, and 15 of the 22 models we run sit above the 73,700 KRW price.
Bear case: the Earnings-Based group reads lowest at 36,656 KRW, and 7 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 67,556 KRW (bear) to 144,094 KRW (bull), the price of 73,700 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
E-Mart reported revenue of 29.0T KRW in FY2025 versus 24.9T KRW in FY2021, a compound +3.8%/yr. Reported net income was 136B KRW in FY2025, compounding −45.7%/yr from FY2021.
Key figures
Market cap 2.0T KRW (≈ $1.5B) Small · P/E ratio 95.1 · P/S ratio 0.08 · EPS (TTM) 791.97 KRW · Dividend yield 3.4% · Net margin 0.1% · Return on equity 0.9% · Return on assets (EBIT) 0.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 25 out of 100 (medium confidence).
What moves the price
Analysts expect earnings well below the last reported figure (earnings in transition, for example expiring patents or contracts); a fair value that looks fair on trailing earnings may then be too optimistic.
The share trades about 41% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −24% fair-value upside, at 31%, 139480 screens cheaper than that median.
Fair Value models
Bear67,556 KRWFair Value 96,508 KRWBull144,094 KRW
Price 73,700 KRW · Upside +30.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.59/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.6%
Start year 2020 (pandemic). Over 10 years: +7.8% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−14.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−17.6%
Dividend (yield on the price)3.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−17.6% vs −9.3%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.1% → 1%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +5.8% a year for the price and +0.8% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Discount Stores · 23 stocks
Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score52 · Bottom 25%
Fair Value upside+30.9% · Top 25%
Profitability
Return on equity (12 months)0.9% · Bottom 25%
Return on assets0.7% · Bottom 25%
Net margin (12 months)0.1% · Bottom 25%
Operating margin (12 months)−0.6% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−1.8% · Bottom 25%
Dividend yield (12 months)3.4% · Top 25%
Balance sheet
Debt / equity0.50× · Above median
Valuation Multiplesvs Discount Stores median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "E-Mart Fair Value". https://www.fairvalue-calculator.com/stock/139480
Frequently asked questions
Is E-Mart (139480) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 96,508 KRW versus a price of 73,700 KRW, about +31% upside (undervalued).
What is the fair value of 139480?
Our model-based fair value for E-Mart is 96,508 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 73,700 KRW.
What is the quality score of 139480?
E-Mart has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for E-Mart (139480)?
Our model-based price target is the fair value of 96,508 KRW (as of Nov 5, 2026) from 22 valuation models. Cautious scenario 67,556 KRW, optimistic scenario 144,094 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the E-Mart stock forecast for 2026?
Our models put fair value at 96,508 KRW, about +31% upside versus a price of 73,700 KRW (undervalued). Cautious scenario 67,556 KRW, optimistic scenario 144,094 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of E-Mart (139480)?
E-Mart reported trailing-twelve-month revenue of about 28.8T KRW (latest available figure, as of Nov 5, 2026).
Does E-Mart pay a dividend?
E-Mart currently shows a dividend yield of 3.39% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of E-Mart (139480) and when is the ex-dividend date?
E-Mart pays a dividend of 2,500 KRW per share a year, a dividend yield of 3.4%. The last ex-dividend date was Mar 31, 2026. Free cash flow covers the dividend 8.03 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into E-Mart (139480)?
For today's price to be fair in a discounted-cash-flow model, E-Mart would have to grow free cash flow by +8.0 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.6 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 139480 use?
Our models discount E-Mart at 10.2 %: a base by market capitalisation (small), damped by beta 0.39, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For E-Mart that is +8.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has E-Mart (139480) delivered so far?
Over the past 5 years revenue at E-Mart grew +5.6 % a year. The price currently implies free-cash-flow growth of +8.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of E-Mart (139480) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into E-Mart (+8.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of E-Mart (139480)?
The free-cash-flow yield on the price is 27.22 %: that much free cash flow E-Mart produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of E-Mart (139480)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For E-Mart it is 96,508 KRW per share (as of Nov 5, 2026), against a price of 73,700 KRW. It is the blended result of 22 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is E-Mart stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 139480 trades below its calculated fair value: price 73,700 KRW, fair value 96,508 KRW, a gap of about +31% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 139480?
No. The price is what the market pays today (73,700 KRW); the fair value is what the company's own numbers justify (96,508 KRW). For E-Mart the two are 22,808 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is E-Mart worth?
The market values E-Mart at about 2.0T KRW (market capitalisation, as of Nov 5, 2026). Per share that is 73,700 KRW; our models calculate a fair value of 96,508 KRW per share.
What do the bullish and bearish scenarios say about 139480?
Our models span a range for E-Mart: cautious scenario 67,556 KRW, base 96,508 KRW, optimistic 144,094 KRW per share (as of Nov 5, 2026, price 73,700 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 139480?
E-Mart trades at a price-to-earnings ratio of 95.1 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 96,508 KRW is built from several models across several years. Other multiples: P/B 0.2, P/S 0.1, EV/EBITDA 6.5.
How solid is the balance sheet of E-Mart (139480)?
Balance-sheet figures for E-Mart (as of Nov 5, 2026): return on equity 0.9%, debt of 0.50 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is 139480 from its 52-week high?
E-Mart trades at 73,700 KRW, about 41% below its 52-week high of 124,345 KRW and 11% above the low of 66,400 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 96,508 KRW is for.
Which stocks are comparable to E-Mart?
From the same area (Consumer Defensive) we also value Walmart Inc, Costco Wholesale Corporation, Target Corporation, Dollarama Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is E-Mart stock attractive at the current price?
The data as of Nov 5, 2026: price 73,700 KRW, calculated fair value 96,508 KRW (+31%), Quality Score 52/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 139480 calculated?
We run E-Mart through 22 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 96,508 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. E-Mart currently trades 24% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of E-Mart (139480)?
The closing price on Nov 6, 2026 was 73,700 KRW. Our model-based fair value is 96,508 KRW, about +31% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with E-Mart right now?
Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (67,556 KRW to 144,094 KRW) leaves room in how you read the outcome.
Key figures of E-Mart
How large is the market capitalisation of E-Mart (139480)?
The market capitalisation of E-Mart is 2.0T KRW (≈ $1.5B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of E-Mart (139480)?
The price-to-sales ratio of E-Mart is 0.08 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of E-Mart (139480)?
Earnings per share at E-Mart are 791.97 KRW (price ÷ EPS = P/E 95.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of E-Mart (139480)?
The dividend yield of E-Mart is 3.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of E-Mart (139480)?
The net margin of E-Mart is 0.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of E-Mart (139480)?
The return on equity (ROE) of E-Mart is 0.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of E-Mart (139480)?
On an EBIT basis the return on assets of E-Mart is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of E-Mart (139480)?
The operating margin of E-Mart is −0.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at E-Mart (139480)?
Revenue at E-Mart is growing −1.8% versus a year earlier (3y avg −0.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at E-Mart (139480)?
Earnings per share at E-Mart are growing −15.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does E-Mart (139480) carry?
The net debt of E-Mart is 7.3T KRW (fiscal year 2025, ≈ 13.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 5, 2026