E-Mart (139480) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of E-Mart KRW 142,843, price KRW 71,400, upside +100.1%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 52,750 KRW – 161,670 KRW · fair‑value band 80,073 KRW – 176,342 KRW · the 71,400 KRW price screens below the 142,843 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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E-MART Inc., together with its subsidiaries, operates as a hypermarket retail company in South Korea. The company operates Emart, a discount store; Emart Traders, an everyday low-price store for small business owners; and Emart Mall and Traders Mall, the online shopping stores.
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E-MART Inc., together with its subsidiaries, operates as a hypermarket retail company in South Korea. The company operates Emart, a discount store; Emart Traders, an everyday low-price store for small business owners; and Emart Mall and Traders Mall, the online shopping stores. It operates specialty stores, including Electro Mart, an electronics and appliance store; Molly's Pet Shop, a pet store; No Brand, a private label hard discount store; PK Market, a food store; Toy Kingdom, a toy store; and Marie's Baby Circle, an infant and toddler product store, as well as SSG Food Market, an urban-style supermarket. The company was founded in 1993 and is headquartered in Seoul, South Korea. E-MART Inc. operates as a subsidiary of SHINSEGAE Inc.
Stock analysis
E-Mart (139480) currently trades at 71,400 KRW, while our model-based Fair Value estimate is 142,843 KRW, implying the stock looks roughly 50.0% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 275,096 KRW per share, and 17 of the 22 models we run sit above the 71,400 KRW price.
Bear case: the Earnings-Based group reads lowest at 36,656 KRW, and 5 of the 22 models stay below the price. Evidence for this calculation is medium.
Scenario range: 80,073 KRW (bear) to 176,342 KRW (bull), the price of 71,400 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
E-Mart reported revenue of 29.0T KRW in FY2025 versus 24.9T KRW in FY2021, a compound +3.8%/yr. Reported net income was 136B KRW in FY2025, compounding −45.7%/yr from FY2021.
Key figures
Market cap 2.2T KRW (≈ $1.5B) · P/S ratio 0.08 · Dividend yield 3.5% · Net margin 0.5% · Return on equity 1.8% · Return on assets (EBIT) 0.5% · Operating margin 2.5% · Revenue (TTM) 28.9T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 43% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −11% fair-value upside, at 100%, 139480 screens cheaper than that median.
Fair Value models
Bear 80,073 KRWFair Value 142,843 KRWBull 176,342 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.59/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.6%
Start year 2020 (pandemic). Over 10 years: +7.8% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−14.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−17.6%
Dividend (yield on the price)3.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.1% → 1%
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +5.7% a year for the price and +1.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Discount Stores · 25 stocks
Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score51 · Bottom 25%
Fair Value upside+100% · Top 25%
Profitability
Return on equity (TTM)2% · Bottom 25%
Return on assets1% · Bottom 25%
Net margin (TTM)0% · Bottom 25%
Operating margin (TTM)3% · Bottom 25%
Growth and dividend
Revenue growth−1% · Bottom 25%
Dividend yield (TTM)3.5% · Above median
Balance sheet
Debt / equity0.50× · Above median
Valuation Multiplesvs Discount Stores median · lower = cheaper
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Cite: Fair Value Calculator (2026). "E-Mart Fair Value". https://www.fairvalue-calculator.com/stock/139480
Frequently asked questions
Is E-Mart (139480) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 142,843 KRW versus a price of 71,400 KRW, about +100% upside (undervalued).
What is the fair value of 139480?
Our model-based fair value for E-Mart is 142,843 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 71,400 KRW.
What is the quality score of 139480?
E-Mart has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for E-Mart (139480)?
Our model-based price target is the fair value of 142,843 KRW (as of Sep 24, 2026) from 22 valuation models. Cautious scenario 80,073 KRW, optimistic scenario 176,342 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the E-Mart stock forecast for 2026?
Our models put fair value at 142,843 KRW, about +100% upside versus a price of 71,400 KRW (undervalued). Cautious scenario 80,073 KRW, optimistic scenario 176,342 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of E-Mart (139480)?
E-Mart reported trailing-twelve-month revenue of about 28.9T KRW (latest available figure, as of Sep 24, 2026).
Does E-Mart pay a dividend?
E-Mart currently shows a dividend yield of about 3.50% relative to its recent price (as of Sep 24, 2026).
What growth is priced into E-Mart (139480)?
For today's price to be fair in a discounted-cash-flow model, E-Mart would have to grow free cash flow by +7.9 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 139480 use?
Our models discount E-Mart at 10.2 %: a base by market capitalisation (small), damped by beta 0.38, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For E-Mart that is +7.9 % per year a year over ten years, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has E-Mart (139480) delivered so far?
Over the past 5 years revenue at E-Mart grew +5.6 % a year. The price currently implies +7.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of E-Mart (139480) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into E-Mart (+7.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of E-Mart (139480)?
The free-cash-flow yield on the price is 28.10 %: that much free cash flow E-Mart produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of E-Mart (139480)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For E-Mart it is 142,843 KRW per share (as of Sep 24, 2026), against a price of 71,400 KRW. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is E-Mart stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 139480 trades below its calculated fair value: price 71,400 KRW, fair value 142,843 KRW, a gap of about +100% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 139480?
No. The price is what the market pays today (71,400 KRW); the fair value is what the company's own numbers justify (142,843 KRW). For E-Mart the two are 71,443 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is E-Mart worth?
The market values E-Mart at about 2.2T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 71,400 KRW; our models calculate a fair value of 142,843 KRW per share.
What do the bullish and bearish scenarios say about 139480?
Our models span a range for E-Mart: cautious scenario 80,073 KRW, base 142,843 KRW, optimistic 176,342 KRW per share (as of Sep 24, 2026, price 71,400 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of E-Mart (139480)?
Balance-sheet figures for E-Mart (as of Sep 24, 2026): return on equity 1.8%, debt of 0.50 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 139480 from its 52-week high?
E-Mart trades at 71,400 KRW, about 43% below its 52-week high of 124,345 KRW and 3% above the low of 69,384 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 142,843 KRW is for.
Which stocks are comparable to E-Mart?
From the same area (Consumer Defensive) we also value Walmart Inc, Costco Wholesale Corporation, Target Corporation, Dollarama Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is E-Mart stock attractive at the current price?
The data as of Sep 24, 2026: price 71,400 KRW, calculated fair value 142,843 KRW (+100%), Quality Score 51/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 139480 calculated?
We run E-Mart through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 142,843 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. E-Mart currently trades 100 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of E-Mart (139480)?
The closing price on Sep 23, 2026 was 71,400 KRW. Our model-based fair value is 142,843 KRW, about +100% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with E-Mart right now?
The price is below even our cautious bear case (80,073 KRW). The market is more pessimistic than our downside scenario. Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (80,073 KRW to 176,342 KRW) leaves room in how you read the outcome.
Key figures of E-Mart
How large is the market capitalisation of E-Mart (139480)?
The market capitalisation of E-Mart is 2.2T KRW (≈ $1.5B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of E-Mart (139480)?
The price-to-sales ratio of E-Mart is 0.08 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of E-Mart (139480)?
The dividend yield of E-Mart is 3.5%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of E-Mart (139480)?
The net margin of E-Mart is 0.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of E-Mart (139480)?
The return on equity (ROE) of E-Mart is 1.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of E-Mart (139480)?
On an EBIT basis the return on assets of E-Mart is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of E-Mart (139480)?
The operating margin of E-Mart is 2.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at E-Mart (139480)?
Revenue at E-Mart is growing −1.3% versus a year earlier (3y avg −0.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at E-Mart (139480)?
Earnings per share at E-Mart are growing −15.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does E-Mart (139480) carry?
The net debt of E-Mart is 7.3T KRW (fiscal year 2025, ≈ 13.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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