Dollar General Corporation (DG) Fair Value & Analysis
Consumer Defensive · US · Market cap $27.7B
Dollar General Corporation
DG · US
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 19 days ago
Share price +10.4% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from $87.41 (bear) to $153.69 (bull), base $116.55. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 61/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range $66.31 – $242.09 · fair‑value band $87.41 – $153.69 · the $127.45 price screens above the $116.55 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Dollar General Corporation (DG) currently trades at $127.45, while our model-based Fair Value estimate is $116.55, implying the stock looks roughly 8.6% fairly valued today. We read business quality at 61/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Dollar General Corporation generated revenue of $43.1B at a net margin of 3.6%. Revenue grew 3.4% year over year. It earns a return on equity of 18.9%. Net debt stands at $14.6B. Fundamentals as of Jul 19, 2026
Our scenario range runs from $87.41 (bear case) to $153.69 (bull case); at $127.45, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 19% below its 52-week high and 35% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -15% fair-value upside, at -9%, DG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models ($160.59) versus Asset-Based ($25.85). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 56
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States.
Full company description
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Dollar General Corporation reported revenue of $42.7B in FY2026 versus $34.2B in FY2022, a compound +5.7%/yr. Reported net income was $1.5B in FY2026, compounding −10.9%/yr from FY2022.
Watch DG: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Will Dollar General (DG) Beat Estimates Again in Its Next Earnings Report?
- Dollar General Corporation Announces Webcast of its Second Quarter 2026 Earnings Conference Call
- Dollar General (DG) Laps the Stock Market: Here's Why
- Dollar General Invites Small Businesses to Explore Vendor Opportunities
Peer Group
Discount Stores · 25 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Discount Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Discount Stores stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Walmart Inc WMT | $113.90 | $48.65 | -57% |
| Costco Wholesale Corporation COST | $916.25 | $383.51 | -58% |
| Target Corporation TGT | $139.60 | $118.22 | -15% |
| Wal-Mart de México, S.A. WALMEX | 49.49 MXN | 60.59 MXN | +22% |
| Dollarama Inc DOL | C$188.95 | C$92.38 | -51% |
| Avenue Supermarts Limited DMART | ₹4,081 | ₹1,066 | -74% |
| Dollar Tree, Inc DLTR | $124.91 | $125.92 | +1% |
| BJ's Wholesale Club Holdings BJ | $90.24 | $80.99 | -10% |
| Pepco Group PCO | 40.64 PLN | 54.90 PLN | +35% |
| PriceSmart, Inc PSMT | $189.05 | $98.60 | -48% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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