1490 (1490) Fair Value & Analysis
Communication Services · Market cap HK$358M
Fair value as of: Jul 2, 2026
From 12 valuation models · updated today
Share price +5.8% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.1845 – HK$0.3269 · fair‑value band HK$0.2700 – HK$0.2800 · the HK$0.2900 price screens above the HK$0.2700 fair value. As of Jul 2, 2026.
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1490 (1490) currently trades at HK$0.2900, while our model-based Fair Value estimate is HK$0.2700 — implying the stock looks roughly 6.9% overvalued today. We read business quality at 68/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, 1490 generated revenue of HK$139M at a net margin of -2.5%. Revenue declined 14.4% year over year. It earns a return on equity of -0.3%. The balance sheet holds a net cash position of HK$325M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
1490 reported revenue of HK$139M in FY2025 versus HK$197M in FY2021, a compound −8.4%/yr. Reported net income was −HK$3.5M in FY2025.
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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $492.98 | $253.58 | -49% |
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| Focus Media Information Technology Co 002027 | ¥5.06 | ¥4.08 | -19% |
| The Trade Desk, Inc TT8 | €18.62 | €19.59 | +5% |
| BlueFocus Intelligent Communications Group 300058 | ¥15.49 | ¥2.14 | -86% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.