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Cheshi Holdings Ltd (1490) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Cheshi Holdings Ltd HK$0.65, price HK$0.26, upside +154.9%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · HK · ISIN KYG2R50A1062

CH Thin data Sep 27, 2026

Cheshi Holdings Ltd

1490 · HK

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

✓Fair value HK$0.6500 · Strongly undervalued (+154.9%)
✓Quality 68/100
!Weak Growth (revenue 5y −5.1 %/yr)
!Loss-making · -2.5% net margin (TTM)
✓Low debt · generates free cash flow
!Mixed vs. peers (6/11)
!Narrow moat 7/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$1.23 HK$0.1190 Fair Value HK$0.6500 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.1190 – HK$1.23 · fair‑value band HK$0.5800 – HK$0.7300 · the HK$0.2550 price screens below the HK$0.6500 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

AI X Tech Inc., an investment holding company, operates online automobile vertical media platforms that offers automobile content and marketing solutions through its PC websites, mobile websites, mobile applications, and business partner platforms in the People's Republic of China.

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AI X Tech Inc., an investment holding company, operates online automobile vertical media platforms that offers automobile content and marketing solutions through its PC websites, mobile websites, mobile applications, and business partner platforms in the People's Republic of China. It operates through Online Advertising Services and Transaction Facilitation Services segments. The company provides automobile-related advertising services, automobile-related articles publishing, and video commercial production services. It also engages in mobility business, in which it purchases from car manufacturers, modifies the cars, and sells them to customers, as well as provides integrated marketing services, including marketing analysis and marketing execution programs for the car manufacturer. Additionally, the company offers Software as a Service solution, fund investment, and public related services. AI X Tech Inc. was formerly known as Cheshi Technology Inc. and changed its name to AI X Tech Inc. in February 2025. AI X Tech Inc. was founded in 1999 and is headquartered in Beijing, China.

Stock analysis

Cheshi Holdings Ltd (1490) currently trades at HK$0.2550, while our model-based Fair Value estimate is HK$0.6500, implying the stock looks roughly 60.8% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of HK$0.7400 per share, and 10 of the 10 models we run sit above the HK$0.2550 price.

Bear case: the Multiples group reads lowest at HK$0.3200, and 0 of the 10 models stay below the price. Evidence for this calculation is low.

Scenario range: HK$0.5800 (bear) to HK$0.7300 (bull), the price of HK$0.2550 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 68/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Cheshi Holdings Ltd reported revenue of 139M CNY in FY2025 versus 197M CNY in FY2021, a compound −8.4%/yr. Reported net income was −3.5M CNY in FY2025.

Key figures

Market cap HK$358M (≈ $45.6M) · P/S ratio 2.58 · Net margin −2.5% · Return on equity −0.3% · Return on assets (EBIT) 1.4% · Operating margin −7.3% · Revenue (TTM) 139M CNY · Revenue growth (YoY) −14.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 18% below its 52-week high and 46% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at 155%, 1490 screens cheaper than that median.

Fair Value models

Bear HK$0.5800 Fair Value HK$0.6500 Bull HK$0.7300
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF HK$0.6700 HK$0.8000 HK$1.03 82
Growth DCF HK$0.6800 HK$0.8100 HK$1.01 80
5Y EBITDA Exit HK$0.4600 HK$0.4700 HK$0.4900 77
All 10 models by family
DCF Models
FCF DCF HK$0.6700 HK$0.8000 HK$1.03 82
5Y Revenue Exit HK$0.6100 HK$0.7300 HK$0.9000 74
5Y EBITDA Exit HK$0.4600 HK$0.4700 HK$0.4900 77
10Y Revenue Exit HK$0.6200 HK$0.7100 HK$0.8100 68
10Y EBITDA Exit HK$0.5400 HK$0.5600 HK$0.5700 70
Multiples
EV/EBITDA HK$0.3200 HK$0.3200 HK$0.3300 67
EV/Revenue HK$0.5900 HK$0.7100 HK$0.8300 54
Asset-Based
NCAV (Graham) HK$0.2500 HK$0.3400 HK$0.5100 54
Growth DCF
Growth DCF HK$0.6800 HK$0.8100 HK$1.01 80
Rev-Margin DCF HK$0.6100 HK$0.7400 HK$0.9000 74

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Quality Score breakdown

Overall quality 68/100

Of which business quality 72 · Market factors (momentum, volatility) 39

Profitability 13
Margins and returns on capital today
Quality Growth 53
Are margins and returns improving?
Cashflow 99
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 90
Disciplined investing over empire-building
Low Volatility 10
Calm price path (market factor)
Momentum 45
Price trend over the last 3–12 months (market factor)
52W Momentum 60
Distance to the 52-week high (market factor)
Net Issuance 83
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.1%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
43.6% (2020) → −2.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 192 stocks

Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 68 · Top 25%
Fair Value upside +154.9% · Top 25%
Profitability
Return on assets −0.9% · Below median
Net margin (TTM) −2.5% · Below median
Operating margin (TTM) −7.3% · Bottom 25%
Growth and dividend
Revenue growth −14.4% · Bottom 25%

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 0.09× · Cheapest 25%
P/S (TTM) 0.33× · Cheaper than median
P/FCF 1.1× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 29
FUTURE (revenue growth)0 · sector 15
PAST (return on equity)0 · sector 11
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 54

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
AppLovin Corporation APP $310.75 $341.83 +10%
Publicis Groupe S.A PUB €97.86 €145.63 +49%
Omnicom Group OMC $76.15 $114.19 +50%
Focus Media Information Technology Co 002027 ¥4.66 ¥5.71 +23%
JCDecaux SE DEC €24.96 €20.99 −16%
The Trade Desk, Inc TTD $12.05 $43.84 +264%
WPP plc WPP $25.99 $39.72 +53%
Leo Group 002131 ¥4.31 ¥0.6000 −86%
Magnite, Inc MGNI $25.67 $28.24 +10%
Mobvista Inc 1860 HK$13.51 HK$12.22 −10%

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Cheshi Holdings Ltd · Fair Value
HK$0.6500 +61%Fair Value
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Cite: Fair Value Calculator (2026). "Cheshi Holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1490

Frequently asked questions

Is Cheshi Holdings Ltd (1490) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.6500 versus a price of HK$0.2550, about +155% upside (undervalued).
What is the fair value of 1490?
Our model-based fair value for Cheshi Holdings Ltd is HK$0.6500 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.2550.
What is the quality score of 1490?
Cheshi Holdings Ltd has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Cheshi Holdings Ltd (1490)?
Our model-based price target is the fair value of HK$0.6500 (as of Sep 27, 2026) from 10 valuation models. Cautious scenario HK$0.5800, optimistic scenario HK$0.7300. It is a calculation from audited fundamentals, not an analyst target.
What is the Cheshi Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$0.6500, about +155% upside versus a price of HK$0.2550 (undervalued). Cautious scenario HK$0.5800, optimistic scenario HK$0.7300. The calculation is refreshed regularly with new filings.
What is the revenue of Cheshi Holdings Ltd (1490)?
Cheshi Holdings Ltd reported trailing-twelve-month revenue of about 139M CNY (latest available figure, as of Sep 27, 2026).
What growth is priced into Cheshi Holdings Ltd (1490)?
For today's price to be fair in a discounted-cash-flow model, Cheshi Holdings Ltd would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 12.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.1 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 1490 use?
Our models discount Cheshi Holdings Ltd at 12.0 %: a base by market capitalisation (nano), damped by beta 1.67, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Cheshi Holdings Ltd that is less than minus 40 % per year a year over ten years, using the same discount rate (12.0 %) and the same formula as our fair value.
How much growth has Cheshi Holdings Ltd (1490) delivered so far?
Over the past 5 years revenue at Cheshi Holdings Ltd grew -5.1 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Cheshi Holdings Ltd (1490) growing?
The median revenue growth in the sector is +2.5 % a year. That is the yardstick for the growth priced into Cheshi Holdings Ltd (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Cheshi Holdings Ltd (1490)?
The free-cash-flow yield on the price is 16.61 %: that much free cash flow Cheshi Holdings Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Cheshi Holdings Ltd (1490)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Cheshi Holdings Ltd it is HK$0.6500 per share (as of Sep 27, 2026), against a price of HK$0.2550. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Cheshi Holdings Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1490 trades below its calculated fair value: price HK$0.2550, fair value HK$0.6500, a gap of about +155% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1490?
No. The price is what the market pays today (HK$0.2550); the fair value is what the company's own numbers justify (HK$0.6500). For Cheshi Holdings Ltd the two are HK$0.3950 per share apart. That gap is exactly why we show both numbers side by side.
How much is Cheshi Holdings Ltd worth?
The market values Cheshi Holdings Ltd at about HK$358M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.2550; our models calculate a fair value of HK$0.6500 per share.
What do the bullish and bearish scenarios say about 1490?
Our models span a range for Cheshi Holdings Ltd: cautious scenario HK$0.5800, base HK$0.6500, optimistic HK$0.7300 per share (as of Sep 27, 2026, price HK$0.2550). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Cheshi Holdings Ltd (1490)?
Balance-sheet figures for Cheshi Holdings Ltd (as of Sep 27, 2026): return on equity −0.3%. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is 1490 from its 52-week high?
Cheshi Holdings Ltd trades at HK$0.2550, about 18% below its 52-week high of HK$0.3100 and 46% above the low of HK$0.1750 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.6500 is for.
Which stocks are comparable to Cheshi Holdings Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Cheshi Holdings Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.2550, calculated fair value HK$0.6500 (+155%), Quality Score 68/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1490 calculated?
We run Cheshi Holdings Ltd through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.6500, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Cheshi Holdings Ltd currently trades 61 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Cheshi Holdings Ltd (1490)?
The closing price on Sep 30, 2026 was HK$0.2550. Our model-based fair value is HK$0.6500, about +155% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Cheshi Holdings Ltd right now?
The price is below even our cautious bear case (HK$0.5800). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (68/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Cheshi Holdings Ltd

How large is the market capitalisation of Cheshi Holdings Ltd (1490)?
The market capitalisation of Cheshi Holdings Ltd is HK$358M (≈ $45.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Cheshi Holdings Ltd (1490)?
The price-to-sales ratio of Cheshi Holdings Ltd is 2.58 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Cheshi Holdings Ltd (1490)?
The net margin of Cheshi Holdings Ltd is −2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Cheshi Holdings Ltd (1490)?
The return on equity (ROE) of Cheshi Holdings Ltd is −0.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Cheshi Holdings Ltd (1490)?
On an EBIT basis the return on assets of Cheshi Holdings Ltd is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Cheshi Holdings Ltd (1490)?
The operating margin of Cheshi Holdings Ltd is −7.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Cheshi Holdings Ltd (1490)?
Revenue at Cheshi Holdings Ltd is growing −14.4% versus a year earlier (3y avg −6.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Cheshi Holdings Ltd (1490)?
Earnings per share at Cheshi Holdings Ltd are growing −84.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Cheshi Holdings Ltd (1490) hold?
Cheshi Holdings Ltd holds more cash than debt, 325M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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