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Wisdom Sports Group (1661) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Wisdom Sports Group HK$1.63, price HK$1.85, upside -11.9%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · HK · ISIN KYG9722N1007

WS Thin data Sep 27, 2026

Wisdom Sports Group

1661 · HK

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value HK$1.63 · Overvalued (−11.9%)
✓Quality 63/100
!Expensive Growth (revenue 5y +90.4 %/yr)
!Loss-making · -14.7% net margin (TTM)
!Low debt · negative free cash flow
!Mixed vs. peers (5/10)
!Narrow moat 0/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 17 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$3.24 HK$0.4500 Fair Value HK$1.63 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

60‑month range HK$0.4500 – HK$3.24 · fair‑value band HK$1.07 – HK$2.04 · the HK$1.85 price screens above the HK$1.63 fair value. Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

China Frontier Technology Group, an investment holding company, provides events operation and marketing services in the People's Republic of China and Hong Kong. The company operates through Events Operation and Marketing; Sports Services; and Trading Business segments.

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China Frontier Technology Group, an investment holding company, provides events operation and marketing services in the People's Republic of China and Hong Kong. The company operates through Events Operation and Marketing; Sports Services; and Trading Business segments. The Events Operation and Marketing segment provides marketing services in conjunction with sports-related competitions, including corporate sponsorship. The Sports Services segment offers sports-related competition services primarily to government, marathon runners, and media companies. This segment is also involved in the live broadcasting of tournaments; marathon timing; and program production and equipment rental activities. The Trading Business segment provides cigar and functional materiels. The company was formerly known as Wisdom Sports Group and changed its name to China Frontier Technology Group in July 2024. China Frontier Technology Group was incorporated in 2012 and is headquartered in Sheung Wan, Hong Kong.

Stock analysis

Wisdom Sports Group (1661) currently trades at HK$1.85, while our model-based Fair Value estimate is HK$1.63, 11.9% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: HK$1.07 (bear) to HK$2.04 (bull), the price of HK$1.85 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Wisdom Sports Group reported revenue of 223M CNY in FY2025 versus 12.2M CNY in FY2021, a compound +107.0%/yr. Reported net income was −32.7M CNY in FY2025.

Key figures

Market cap HK$415M (≈ $52.9M) · P/S ratio 1.86 · EPS (TTM) HK$−0.1100 · Net margin −14.6% · Return on equity −10.1% · Return on assets (EBIT) −11.8% · Operating margin −3.9% · Revenue (TTM) 223M CNY.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 43% below its 52-week high and 219% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at −5% fair-value upside, at −12%, 1661 screens richer than that median.

Fair Value models

Bear HK$1.07 Fair Value HK$1.63 Bull HK$2.04
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) HK$0.9100 HK$1.22 HK$1.82 54
All 1 models by family
Asset-Based
NCAV (Graham) HK$0.9100 HK$1.22 HK$1.82 54

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Quality Score breakdown

Overall quality 63/100

Of which business quality 64 · Market factors (momentum, volatility) 53

Profitability 10
Margins and returns on capital today
Quality Growth 82
Are margins and returns improving?
Cashflow 33
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 76
Price trend over the last 3–12 months (market factor)
52W Momentum 74
Distance to the 52-week high (market factor)
Net Issuance 90
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+186.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+255.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+90.4%
Start year 2020 (pandemic). Over 10 years: −10.5% a year
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−447.1% (2020) → −13.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

1661 screens overvalued: fair value 12% below the price. Compare with Netflix, Inc →

Compare Wisdom Sports Group with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 242 stocks

Beats the industry median on 4/8 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 64 · Top 25%
Fair Value upside −11.9% · Below median
Profitability
Return on assets −5.8% · Bottom 25%
Net margin (TTM) −14.7% · Below median
Operating margin (TTM) −3.9% · Below median
Growth and dividend
Revenue growth 268.4% · Top 25%

Valuation Multiplesvs Entertainment median · lower = cheaper

P/B 0.18× · Cheapest 25%
P/S (TTM) 0.24× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)17 · sector 24
FUTURE (revenue growth)100 · sector 29
PAST (return on equity)0 · sector 5
HEALTH (low debt)100 · sector 96
DIVIDEND (yield)0 · sector 47

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Netflix, Inc NFLX $71.15 $78.27 +10%
The Walt Disney Company DIS $106.15 $101.23 −5%
Warner Bros. Discovery, Inc WBD $30.86 $13.47 −56%
Live Nation Entertainment, Inc LYV $170.87 $48.93 −71%
TKO Group TKO $182.67 $69.66 −62%
Universal Music Group UMG €14.59 €16.05 +10%
Fox Corporation FOX $56.54 $65.92 +17%
Formula One Group FWONK $94.61 $104.07 +10%
Roku, Inc ROKU $152.67 $42.86 −72%
News Corporation NWS $31.75 $17.05 −46%

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Wisdom Sports Group · Fair Value
HK$1.63 −12%Fair Value
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Cite: Fair Value Calculator (2026). "Wisdom Sports Group Fair Value". https://www.fairvalue-calculator.com/stock/1661

Frequently asked questions

Is Wisdom Sports Group (1661) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$1.63 versus a price of HK$1.85, about −12% upside (overvalued).
What is the fair value of 1661?
Our model-based fair value for Wisdom Sports Group is HK$1.63 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$1.85.
What is the quality score of 1661?
Wisdom Sports Group has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Wisdom Sports Group (1661)?
Our model-based price target is the fair value of HK$1.63 (as of Sep 27, 2026) from 1 valuation models. Cautious scenario HK$1.07, optimistic scenario HK$2.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Wisdom Sports Group stock forecast for 2026?
Our models put fair value at HK$1.63, about −12% upside versus a price of HK$1.85 (overvalued). Cautious scenario HK$1.07, optimistic scenario HK$2.04. The calculation is refreshed regularly with new filings.
What is the revenue of Wisdom Sports Group (1661)?
Wisdom Sports Group reported trailing-twelve-month revenue of about 223M CNY (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Wisdom Sports Group (1661)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Wisdom Sports Group it is HK$1.63 per share (as of Sep 27, 2026), against a price of HK$1.85. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Wisdom Sports Group stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1661 trades above its calculated fair value: price HK$1.85, fair value HK$1.63, a gap of about −12% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1661?
No. The price is what the market pays today (HK$1.85); the fair value is what the company's own numbers justify (HK$1.63). For Wisdom Sports Group the two are HK$0.2200 per share apart. That gap is exactly why we show both numbers side by side.
How much is Wisdom Sports Group worth?
The market values Wisdom Sports Group at about HK$415M (market capitalisation, as of Sep 27, 2026). Per share that is HK$1.85; our models calculate a fair value of HK$1.63 per share.
What do the bullish and bearish scenarios say about 1661?
Our models span a range for Wisdom Sports Group: cautious scenario HK$1.07, base HK$1.63, optimistic HK$2.04 per share (as of Sep 27, 2026, price HK$1.85). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Wisdom Sports Group (1661)?
Balance-sheet figures for Wisdom Sports Group (as of Sep 27, 2026): return on equity −10.1%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 1661 from its 52-week high?
Wisdom Sports Group trades at HK$1.85, about 43% below its 52-week high of HK$3.24 and 219% above the low of HK$0.5800 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.63 is for.
Which stocks are comparable to Wisdom Sports Group?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Wisdom Sports Group stock attractive at the current price?
The data as of Sep 27, 2026: price HK$1.85, calculated fair value HK$1.63 (−12%), Quality Score 63/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1661 calculated?
We run Wisdom Sports Group through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.63, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Wisdom Sports Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Wisdom Sports Group (1661)?
The closing price on Sep 30, 2026 was HK$1.85. Our model-based fair value is HK$1.63, about −12% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Wisdom Sports Group right now?
A fairly wide model range (HK$1.07 to HK$2.04) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Wisdom Sports Group

How large is the market capitalisation of Wisdom Sports Group (1661)?
The market capitalisation of Wisdom Sports Group is HK$415M (≈ $52.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Wisdom Sports Group (1661)?
The price-to-sales ratio of Wisdom Sports Group is 1.86 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Wisdom Sports Group (1661)?
Earnings per share at Wisdom Sports Group are HK$−0.1100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Wisdom Sports Group (1661)?
The net margin of Wisdom Sports Group is −14.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Wisdom Sports Group (1661)?
The return on equity (ROE) of Wisdom Sports Group is −10.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Wisdom Sports Group (1661)?
On an EBIT basis the return on assets of Wisdom Sports Group is −11.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Wisdom Sports Group (1661)?
The operating margin of Wisdom Sports Group is −3.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Wisdom Sports Group (1661)?
Revenue at Wisdom Sports Group is growing +268% versus a year earlier (3y avg +255%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Wisdom Sports Group (1661) generate?
The free cash flow of Wisdom Sports Group is −109M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Wisdom Sports Group (1661) hold?
Wisdom Sports Group holds more cash than debt, 150M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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