Leejam Sports Company SJSC (1830) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of Leejam Sports Company SJSC SAR 118, price SAR 71.90, upside +63.7%, quality 52 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Leejam Sports Company SJSC
1830 · SRClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 1, 2026.
How to read this chart
60‑month range 64.39 SAR – 226.07 SAR · fair‑value band 76.00 SAR – 152.98 SAR · the 71.90 SAR price screens below the 117.68 SAR fair value. Dashed = 300-day average. As of Oct 1, 2026.
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Company profile
Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. It also engages in wholesale and retail trade of sportswear and equipment; and real estate and constructs buildings.
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Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. It also engages in wholesale and retail trade of sportswear and equipment; and real estate and constructs buildings. In addition, the company involved in advertising and public relations activities; and owns hotels, furnished apartments, and other businesses. The company was incorporated in 2008 and is headquartered in Riyadh, the Kingdom of Saudi Arabia.
Stock analysis
Leejam Sports Company SJSC (1830) currently trades at 71.90 SAR, while our model-based Fair Value estimate is 117.68 SAR, implying the stock looks roughly 38.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 126.48 SAR per share, and 17 of the 26 models we run sit above the 71.90 SAR price.
Bear case: the Asset-Based group reads lowest at 15.37 SAR, and 9 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: 76.00 SAR (bear) to 152.98 SAR (bull), the price of 71.90 SAR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Leejam Sports Company SJSC reported revenue of 1.6B SAR in FY2025 versus 885M SAR in FY2021, a compound +16.2%/yr. Reported net income was 305M SAR in FY2025, compounding +10.3%/yr from FY2021.
Key figures
Market cap 3.7B SAR (≈ $998M) · P/E ratio 13.5 · P/S ratio 2.55 · EPS (TTM) 5.32 SAR · Dividend yield 4.5% · Net margin 18.9% · Return on equity 22.6% · Return on assets (EBIT) 11.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 51% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 36% fair-value upside, at 64%, 1830 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 51 · Market factors (momentum, volatility) 33
Revenue & earnings trend
Growth Forecast
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Compare Leejam Sports Company SJSC with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 183 stocks
Valuation Multiplesvs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Saudi Arabia market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Pop Mart International Group 9992 | HK$152.10 | HK$206.97 | +36% |
| ANTA Sports Products Limited 2020 | HK$71.20 | HK$166.89 | +134% |
| Amer Sports, Inc AS | $27.77 | $19.30 | −31% |
| Hasbro, Inc HAS | $88.09 | $85.98 | −2% |
| Life Time Group LTH | $39.97 | $15.55 | −61% |
| Ninebot Limited 689009 | ¥37.06 | ¥108.20 | +192% |
| Acushnet Holdings GOLF | $83.02 | $43.08 | −48% |
| Li Ning Company 2331 | HK$12.24 | HK$29.18 | +138% |
| Fluidra, S.A FDR | €17.68 | €19.68 | +11% |
| Mattel, Inc MAT | $13.29 | $21.66 | +63% |
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Key figures of Leejam Sports Company SJSC
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