Smartfit Escola de Ginástica e Dança S.A (SMFT3) Fair Value & Analysis

Consumer Cyclical · BR · Market cap R$11.3B

Analysis

Smartfit Escola de Ginástica e Dança S.A (SMFT3) currently trades at R$18.85, while our model-based Fair Value estimate is R$22.89 — implying the stock looks roughly 21.4% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Smartfit Escola de Ginástica e Dança S.A. operates a network of Smart Fit gyms in Latin America. The company offers digital fitness services under the Queima Diária brand. It operates through owned and franchised units in Brazil, Mexico, Colombia, Chile, Peru, Argentina, Paraguay, Uruguay, Panama, Costa Rica, Dominican Republic, Ecuador, Guatemala, El Salvador and Honduras under the Smart Fit and Bio Ritmo brands. Smartfit Escola de Ginástica e Dança S.A. was founded in 1996 and is based in São Paulo, Brazil.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.