Kunlun Tech Co (300418) Fair Value & Analysis
Communication Services · CN · Market cap 49.9B CNY
Fair value as of: Jul 9, 2026
From 1 valuation models · updated 32 days ago
Fair value updated Jul 9, 2026, revised from ¥35.91 to ¥6.87 (−80.9%) since Jun 24, 2026. Share price +0.6% over the past month.
Below-average quality, and screening another 85% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥10.26). The favourable scenario is already priced in.
- Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (¥5.13 to ¥10.26) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
60‑month range ¥12.11 – ¥66.30 · fair‑value band ¥5.13 – ¥10.26 · the ¥44.88 price screens above the ¥6.87 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Kunlun Tech Co (300418) currently trades at ¥44.88, while our model-based Fair Value estimate is ¥6.87, implying the stock looks roughly 84.7% overvalued today. The Quality Score stands at 44/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Kunlun Tech Co generated revenue of 9.0B CNY at a net margin of -19.0%. Revenue grew 45.7% year over year. It earns a return on equity of -14.8%. The balance sheet holds a net cash position of 1.0B CNY. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥5.13 (bear case) to ¥10.26 (bull case); at ¥44.88, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 38% below its 52-week high and 45% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -9% fair-value upside, at -85%, 300418 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 1 models by family
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Kunlun Tech Co., Ltd. engages in the provision of internet value-added services in China and internationally. The company offers short drama and AI short drama platform, AI music, AI games, AISuperAgent, and AI social networking products.
Full company description
Kunlun Tech Co., Ltd. engages in the provision of internet value-added services in China and internationally. The company offers short drama and AI short drama platform, AI music, AI games, AISuperAgent, and AI social networking products. It is also involved in the artificial intelligence technology development, music social platform and online game operation, investment management, and browser advertising businesses. The company was formerly known as Beijing Kunlun Tech Co., Ltd. and changed its name to Kunlun Tech Co., Ltd. in June 2021. Kunlun Tech Co., Ltd. was incorporated in 2008 and is headquartered in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kunlun Tech Co reported revenue of ¥8.2B in FY2025 versus ¥4.8B in FY2021, a compound +14.0%/yr. Reported net income was −¥1.6B in FY2025.
300418 screens 85% overvalued. Compare with NetEase, Inc →
Peer Group
Electronic Gaming & Multimedia · 152 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$202.60 | HK$192.74 | -5% |
| Electronic Arts Inc EA | $207.27 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $237.04 | $60.45 | -74% |
| Roblox Corporation RBLX | $57.07 | $21.20 | -63% |
| Zhejiang Century Huatong Group 002602 | ¥14.04 | ¥14.68 | +5% |
| KRAFTON, Inc 259960 | 240,500 KRW | 395,557 KRW | +64% |
| Giant Network Group 002558 | ¥29.98 | ¥15.69 | -48% |
| International Games System Co 3293 | 704.00 TWD | 568.16 TWD | -19% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.02 | ¥22.29 | +17% |
| Kingnet Network Co 002517 | ¥16.69 | ¥15.15 | -9% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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