Lion Travel Service Co (2731) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 13.5B TWD
Fair value as of: Jul 23, 2026
From 24 valuation models · updated 18 days ago
A solid business, screening 128% undervalued on our models.
What matters now
- The price is below even our cautious bear case (264.35 TWD). The market is more pessimistic than our downside scenario.
- The model range is unusually wide (264.35 TWD to 815.28 TWD). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 23, 2026.
How to read this chart
60‑month range 69.51 TWD – 193.50 TWD · fair‑value band 264.35 TWD – 815.28 TWD · the 145.50 TWD price screens below the 332.17 TWD fair value. Dashed = 300-day average. As of Jul 23, 2026.
Analysis
Lion Travel Service Co (2731) currently trades at 145.50 TWD, while our model-based Fair Value estimate is 332.17 TWD, implying the stock looks roughly 128.3% undervalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Lion Travel Service Co generated revenue of 31.0B TWD at a net margin of 5.1%. Revenue grew 13.8% year over year. It earns a return on equity of 31.5%. The balance sheet holds a net cash position of 5.7B TWD. Fundamentals as of Jul 23, 2026
Our scenario range runs from 264.35 TWD (bear case) to 815.28 TWD (bull case); at 145.50 TWD, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at 128%, 2731 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (707.13 TWD) versus Asset-Based (35.59 TWD). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 23, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Lion Travel Service Co., Ltd. provides travel services in Taiwan and internationally. It operates through the Travel Department and Others segments. The company organizes domestic and foreign sightseeing tours.
Full company description
Lion Travel Service Co., Ltd. provides travel services in Taiwan and internationally. It operates through the Travel Department and Others segments. The company organizes domestic and foreign sightseeing tours. It also provides related services, such as arranging accommodation and meals for tourists; receiving domestic and foreign tourists and arranging accommodation and meals and tour guides; accepting entrustment to sell domestic and foreign transportation tickets; purchasing domestic and foreign tickets on behalf of customers; baggage check-in; and handling entry and exit visa procedures. In addition, the company is involved in information technology, management consulting, catering, tour bus transportation, and property insurance brokerage activities. Lion Travel Service Co., Ltd. was incorporated in 1977 and is based in Taipei, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Lion Travel Service Co reported revenue of 30.0B TWD in FY2025 versus 1.8B TWD in FY2021, a compound +103.2%/yr. Reported net income was 1.6B TWD in FY2025.
of which total revenue +3.1 pp · buybacks/dilution −3.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch 2731: get an alert when its fair value changes →
Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 23, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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