Lion Travel Service Co (2731) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 14.2B TWD
Fair value as of: Jun 25, 2026
Analysis
Lion Travel Service Co (2731) currently trades at 151.00 TWD, while our model-based Fair Value estimate is 332.17 TWD — implying the stock looks roughly 120.0% undervalued today. We read business quality at 92/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Lion Travel Service Co., Ltd. provides travel services in Taiwan and internationally. It operates through the Travel Department and Others segments. The company organizes domestic and foreign sightseeing tours. It also provides related services, such as arranging accommodation and meals for tourists; receiving domestic and foreign tourists and arranging accommodation and meals and tour guides; accepting entrustment to sell domestic and foreign transportation tickets; purchasing domestic and foreign tickets on behalf of customers; baggage check-in; and handling entry and exit visa procedures. In addition, the company is involved in information technology, management consulting, catering, tour bus transportation, and property insurance brokerage activities. Lion Travel Service Co., Ltd. was incorporated in 1977 and is based in Taipei, Taiwan.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.