Dayou AP Co.Ltd (290120) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 35.7B KRW
Risks
Fair value as of: Aug 13, 2026
From 14 valuation models · updated 7 days ago
Fair value updated Aug 13, 2026, revised from 1,594 KRW to 1,543 KRW (−3.2%) since Jul 21, 2026. Share price +1.3% over the past month.
Below-average quality, and screening another 34% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (1,928 KRW). The favourable scenario is already priced in.
- Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 2,051 KRW – 7,269 KRW · fair‑value band 1,157 KRW – 1,928 KRW · the 2,335 KRW price screens above the 1,543 KRW fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Dayou AP Co.Ltd (290120) currently trades at 2,335 KRW, while our model-based Fair Value estimate is 1,543 KRW, implying the stock looks roughly 33.9% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Dayou AP Co.Ltd generated revenue of 370B KRW at a net margin of 3.8%. Revenue grew 17.7% year over year. It earns a return on equity of 12.8%. Net debt stands at 47.8B KRW. Fundamentals as of Aug 13, 2026
Our scenario range runs from 1,157 KRW (bear case) to 1,928 KRW (bull case); at 2,335 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 40% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -52% fair-value upside, at -34%, 290120 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: Growth Earnings (21,543 KRW) versus Asset-Based (4,206 KRW). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 29
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
DH AUTOLEAD Co.,Ltd. manufactures and sells steering wheel parts. It sells its products to domestic and foreign automakers. The company was formerly known as Dayou AP Co.,Ltd. and changed its name to DH AUTOLEAD Co.,Ltd. in January 2024. DH AUTOLEAD Co.,Ltd. was founded in 2001 and is headquartered in Wanju-gun, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Dayou AP Co.Ltd reported revenue of 356B KRW in FY2025 versus 179B KRW in FY2021, a compound +18.7%/yr. Reported net income was 13.9B KRW in FY2025, compounding +13.8%/yr from FY2021.
290120 screens 34% overvalued. Compare with Hyundai Mobis Co →
Peer Group
Auto Parts · 646 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Auto Parts stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hyundai Mobis Co 012330 | 511,000 KRW | 643,909 KRW | +26% |
| Magna International Inc MGAN | 1,122 MXN | 1,142 MXN | +2% |
| Samvardhana Motherson International Limited MOTHERSON | ₹169.58 | ₹80.63 | -52% |
| Bosch Limited BOSCHLTD | ₹48,700 | ₹11,534 | -76% |
| Bharat Forge Limited BHARATFORG | ₹2,082 | ₹393.20 | -81% |
| Uno Minda Limited UNOMINDA | ₹1,232 | ₹426.57 | -65% |
| Schaeffler India Limited SCHAEFFLER | ₹4,126 | ₹1,412 | -66% |
| Hankook Tire & Technology Co 161390 | 71,500 KRW | 196,479 KRW | +175% |
| Balkrishna Industries Limited BALKRISIND | ₹2,376 | ₹1,237 | -48% |
| Endurance Technologies Limited ENDURANCE | ₹2,987 | ₹1,384 | -54% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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