DH AUTOLEAD Co (290120) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 40.4B KRW
Fair value as of: Jul 7, 2026
From 14 valuation models · updated today
Fair value updated Jul 7, 2026 — revised from 19,385 KRW to 1,646 KRW (−91.5%) since Jun 24, 2026. Share price −11.0% over the past month.
Price vs Fair Value (12 months)
12‑month range 2,151 KRW – 3,575 KRW · fair‑value band 1,234 KRW – 2,057 KRW · the 2,470 KRW price screens above the 1,646 KRW fair value. As of Jul 7, 2026.
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DH AUTOLEAD Co (290120) currently trades at 2,470 KRW, while our model-based Fair Value estimate is 1,646 KRW — implying the stock looks roughly 33.4% overvalued today. We read business quality at 44/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, DH AUTOLEAD Co generated revenue of 370B KRW at a net margin of 3.8%. Revenue grew 17.7% year over year. It earns a return on equity of 12.8%. Net debt stands at 47.8B KRW. Fundamentals as of Jul 7, 2026
Our scenario range runs from 1,234 KRW (bear case) to 2,057 KRW (bull case); at 2,470 KRW, the current price sits above that range. The share trades about 37% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -61% fair-value upside — at -33%, 290120 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 7, 2026. TTM = trailing twelve months.
About the company
DH AUTOLEAD Co.,Ltd. manufactures and sells steering wheel parts. It sells its products to domestic and foreign automakers. The company was formerly known as Dayou AP Co.,Ltd. and changed its name to DH AUTOLEAD Co.,Ltd. in January 2024. DH AUTOLEAD Co.,Ltd. was founded in 2001 and is headquartered in Wanju-gun, South Korea.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
DH AUTOLEAD Co reported revenue of 356B KRW in FY2025 versus 179B KRW in FY2021, a compound +18.7%/yr. Reported net income was 13.9B KRW in FY2025, compounding +13.8%/yr from FY2021.
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Similar stocks
10 more Auto Parts stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| O'Reilly Automotive, Inc ORLY34 | R$1.49 | R$0.4900 | -67% |
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| Magna International Inc MGAN | 1,182 MXN | 1,093 MXN | -7% |
| Ningbo Tuopu Group 601689 | ¥68.00 | ¥21.73 | -68% |
| Samvardhana Motherson International Limited MOTHERSON | ₹145.85 | ₹96.97 | -34% |
| Bosch Limited BOSCHLTD | ₹37,240 | ₹14,045 | -62% |
| Bharat Forge Limited BHARATFORG | ₹1,949 | ₹286.19 | -85% |
| Schaeffler India Limited SCHAEFFLER | ₹4,010 | ₹1,548 | -61% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.