Western Regions Tourism Development Co (300859) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 4.5B CNY

Analysis

Western Regions Tourism Development Co (300859) currently trades at ¥27.69, while our model-based Fair Value estimate is ¥10.57 — implying the stock looks roughly 61.8% overvalued today. We read business quality at 93/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Western Regions Tourism Development Co.,Ltd provides tourism and travel services in China. The company offers tourism transportation, lake sightseeing, tourism resource development, cable cars, sightseeing vehicles, hot spring tourism, international travel agency, and catering services, as well as food and agricultural product sales. The company was formerly known as Xinjiang Tianshan Tianchi Tourism Co., Ltd. Western Regions Tourism Development Co.,Ltd was founded in 2001 and is headquartered in Fukang, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.