Kidswant Children Products Co.Ltd. (301078) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of Kidswant Children Products Co.Ltd. ¥5.18, price ¥7.07, upside -26.7%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
59‑month range ¥4.80 – ¥26.51 · fair‑value band ¥3.88 – ¥6.47 · the ¥7.07 price screens above the ¥5.18 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China. It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments.
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Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China. It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments. The company sells food comprising milk powder and baby food; consumables consisting of diapers and toiletries; durable goods, including toys, strollers, and cribs; clothing and maternity products; and scalp and hair care products under the Silk Domain brand. It also provides children's playgrounds, interactive activities, and other services for pregnant women and infants; maternal and infant services, including childcare and Black Gold membership services; professional care services for scalp and hair care, including examination and assessment, personalized care design, instrument application, relaxation experiences, and result follow-up guidance; supplier services comprising membership development, naming of interactive activities, online and offline promotion of products, and digital tools; online platform services, which include assistance with online store operations, product display and promotion, and other platform-based operational support to suppliers and related service providers; online and offline advertising services to corporate clients; and franchise recruitment services. In addition, the company is involved in trading; information consulting; advertising design; equity investment; and investment promotion business. It offers its products through offline stores and online channels. The company was formerly known as Kid King Children's Products (China) Co., Ltd. and changed its name to Kidswant Children Products Co.,Ltd. in May 2016. Kidswant Children Products Co.,Ltd. was founded in 2012 and is headquartered in Nanjing, China.
Stock analysis
Kidswant Children Products Co.Ltd. (301078) currently trades at ¥7.07, while our model-based Fair Value estimate is ¥5.18, implying the stock looks roughly 36.5% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥7.42 per share, and 7 of the 24 models we run sit above the ¥7.07 price.
Bear case: the Earnings-Based group reads lowest at ¥1.30, and 17 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥3.88 (bear) to ¥6.47 (bull), the price of ¥7.07 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Kidswant Children Products Co.Ltd. reported revenue of 10.3B CNY in FY2025 versus 9.0B CNY in FY2021, a compound +3.2%/yr. Reported net income was 298M CNY in FY2025, compounding +10.2%/yr from FY2021.
Key figures
Market cap 10.0B CNY (≈ $1.5B) · P/E ratio 28.3 · P/S ratio 0.82 · EPS (TTM) ¥0.2500 · Dividend yield 1.1% · Net margin 2.9% · Return on equity 9.5% · Return on assets (EBIT) 3.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 39% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at −27%, 301078 screens richer than that median.
Fair Value models
Bear ¥3.88Fair Value ¥5.18Bull ¥6.47
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.1280 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+10.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
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’24
’25
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−8.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−10.0%
Dividend (yield on the price)1.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 5%
2025 sits 115% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+0.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+18.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −1.1% a year for the price and +16.3% for the forecasts.
Compare Kidswant Children Products Co.Ltd. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 3/14 measures
Overall it trails its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside−27% · Below median
Profitability
Return on equity (TTM)9% · Above median
Return on assets3% · Below median
Net margin (TTM)3% · Above median
Operating margin (TTM)3% · Below median
Growth and dividend
Revenue growth3% · Below median
Dividend yield (TTM)1.1% · Bottom 25%
Balance sheet
Debt / equity0.44× · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)28.3× · Pricier than median
P/B2.34× · Pricier than median
P/S (TTM)0.96× · Priciest 25%
P/FCF1.6× · Cheaper than median
EV/EBITDA17.2× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 45
FUTURE (revenue growth)13· sector 25
PAST (return on equity)38· sector 27
HEALTH (low debt)78· sector 94
DIVIDEND (yield)21· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kidswant Children Products Co.Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/301078
Frequently asked questions
Is Kidswant Children Products Co.Ltd. (301078) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥5.18 versus a price of ¥7.07, about −27% upside (overvalued).
What is the fair value of 301078?
Our model-based fair value for Kidswant Children Products Co.Ltd. is ¥5.18 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥7.07.
What is the quality score of 301078?
Kidswant Children Products Co.Ltd. has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kidswant Children Products Co.Ltd. (301078)?
Our model-based price target is the fair value of ¥5.18 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario ¥3.88, optimistic scenario ¥6.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Kidswant Children Products Co.Ltd. stock forecast for 2026?
Our models put fair value at ¥5.18, about −27% upside versus a price of ¥7.07 (overvalued). Cautious scenario ¥3.88, optimistic scenario ¥6.47. The calculation is refreshed regularly with new filings.
What is the revenue of Kidswant Children Products Co.Ltd. (301078)?
Kidswant Children Products Co.Ltd. reported trailing-twelve-month revenue of about 10.3B CNY (latest available figure, as of Sep 24, 2026).
Does Kidswant Children Products Co.Ltd. pay a dividend?
Kidswant Children Products Co.Ltd. currently shows a dividend yield of about 1.06% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Kidswant Children Products Co.Ltd. (301078)?
For today's price to be fair in a discounted-cash-flow model, Kidswant Children Products Co.Ltd. would have to grow free cash flow by +0.6 % per year for five years (discount rate 11.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 301078 use?
Our models discount Kidswant Children Products Co.Ltd. at 11.4 %: a base by market capitalisation (small), damped by beta 0.84, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kidswant Children Products Co.Ltd. that is +0.6 % per year a year over ten years, using the same discount rate (11.4 %) and the same formula as our fair value.
How much growth has Kidswant Children Products Co.Ltd. (301078) delivered so far?
Over the past 5 years revenue at Kidswant Children Products Co.Ltd. grew +4.2 % a year. The price currently implies +0.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kidswant Children Products Co.Ltd. (301078) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Kidswant Children Products Co.Ltd. (+0.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kidswant Children Products Co.Ltd. (301078)?
The free-cash-flow yield on the price is 10.31 %: that much free cash flow Kidswant Children Products Co.Ltd. produces per unit of market value. When it exceeds the discount rate of our models (11.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kidswant Children Products Co.Ltd. (301078)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kidswant Children Products Co.Ltd. it is ¥5.18 per share (as of Sep 24, 2026), against a price of ¥7.07. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Kidswant Children Products Co.Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 301078 trades above its calculated fair value: price ¥7.07, fair value ¥5.18, a gap of about −27% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301078?
No. The price is what the market pays today (¥7.07); the fair value is what the company's own numbers justify (¥5.18). For Kidswant Children Products Co.Ltd. the two are ¥1.89 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kidswant Children Products Co.Ltd. worth?
The market values Kidswant Children Products Co.Ltd. at about 10.0B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥7.07; our models calculate a fair value of ¥5.18 per share.
What do the bullish and bearish scenarios say about 301078?
Our models span a range for Kidswant Children Products Co.Ltd.: cautious scenario ¥3.88, base ¥5.18, optimistic ¥6.47 per share (as of Sep 24, 2026, price ¥7.07). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301078?
Kidswant Children Products Co.Ltd. trades at a price-to-earnings ratio of 28.3 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥5.18 is built from several models across several years. Other multiples: P/B 2.3, P/S 1.0, EV/EBITDA 17.2.
How solid is the balance sheet of Kidswant Children Products Co.Ltd. (301078)?
Balance-sheet figures for Kidswant Children Products Co.Ltd. (as of Sep 24, 2026): return on equity 9.5%, debt of 0.44 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 301078 from its 52-week high?
Kidswant Children Products Co.Ltd. trades at ¥7.07, about 39% below its 52-week high of ¥11.67 and 9% above the low of ¥6.48 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of ¥5.18 is for.
Which stocks are comparable to Kidswant Children Products Co.Ltd.?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kidswant Children Products Co.Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price ¥7.07, calculated fair value ¥5.18 (−27%), Quality Score 50/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301078 calculated?
We run Kidswant Children Products Co.Ltd. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥5.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Kidswant Children Products Co.Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kidswant Children Products Co.Ltd. (301078)?
The closing price on Sep 22, 2026 was ¥7.07. Our model-based fair value is ¥5.18, about −27% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kidswant Children Products Co.Ltd. right now?
The price sits above even our optimistic bull case (¥6.47). The favourable scenario is already priced in. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Kidswant Children Products Co.Ltd.
How large is the market capitalisation of Kidswant Children Products Co.Ltd. (301078)?
The market capitalisation of Kidswant Children Products Co.Ltd. is 10.0B CNY (≈ $1.5B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kidswant Children Products Co.Ltd. (301078)?
The price-to-sales ratio of Kidswant Children Products Co.Ltd. is 0.82 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kidswant Children Products Co.Ltd. (301078)?
Earnings per share at Kidswant Children Products Co.Ltd. are ¥0.2500 (price ÷ EPS = P/E 28.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kidswant Children Products Co.Ltd. (301078)?
The dividend yield of Kidswant Children Products Co.Ltd. is 1.1% (payout 30.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kidswant Children Products Co.Ltd. (301078)?
The net margin of Kidswant Children Products Co.Ltd. is 2.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kidswant Children Products Co.Ltd. (301078)?
The return on equity (ROE) of Kidswant Children Products Co.Ltd. is 9.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kidswant Children Products Co.Ltd. (301078)?
On an EBIT basis the return on assets of Kidswant Children Products Co.Ltd. is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kidswant Children Products Co.Ltd. (301078)?
The operating margin of Kidswant Children Products Co.Ltd. is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kidswant Children Products Co.Ltd. (301078)?
Revenue at Kidswant Children Products Co.Ltd. is growing +2.5% versus a year earlier (3y avg +6.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kidswant Children Products Co.Ltd. (301078)?
Earnings per share at Kidswant Children Products Co.Ltd. are growing +41.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kidswant Children Products Co.Ltd. (301078) carry?
The net debt of Kidswant Children Products Co.Ltd. is 312M CNY (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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