Kidswant Children Products Co.Ltd. (301078) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Kidswant Children Products Co.Ltd. stock ¥5.18, price ¥6.63, that is 21.9% below the price, quality 51 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥4.78 – ¥26.44 · fair‑value band ¥3.88 – ¥6.47 · the ¥6.63 price screens above the ¥5.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China. It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments.
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The company sells food comprising milk powder and baby food; consumables consisting of diapers and toiletries; durable goods, including toys, strollers, and cribs; clothing and maternity products; and scalp and hair care products under the Silk Domain brand.
It also provides children's playgrounds, interactive activities, and other services for pregnant women and infants; maternal and infant services, including childcare and Black Gold membership services; professional care services for scalp and hair care, including examination and assessment, personalized care design, instrument application, relaxation experiences, and result follow-up guidance; supplier services comprising membership development, naming of interactive activities, online and offline promotion of products, and digital tools; online platform services, which include assistance with online store operations, product display and promotion, and other platform-based operational support to suppliers and related service providers; online and offline advertising services to corporate clients; and franchise recruitment services.
In addition, the company is involved in trading; information consulting; advertising design; equity investment; and investment promotion business. It offers its products through offline stores and online channels.
The company was formerly known as Kid King Children's Products (China) Co., Ltd. and changed its name to Kidswant Children Products Co.,Ltd. in May 2016. Kidswant Children Products Co.,Ltd. was founded in 2012 and is headquartered in Nanjing, China.
Stock analysis
Kidswant Children Products Co.Ltd. (301078) currently trades at ¥6.63, while our model-based Fair Value estimate is ¥5.18, 22% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥7.88 per share, and 9 of the 26 models we run sit above the ¥6.63 price.
Bear case: the Asset-Based group reads lowest at ¥0.9500, and 17 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥3.88 (bear) to ¥6.47 (bull), the price of ¥6.63 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Kidswant Children Products Co.Ltd. reported revenue of 10.3B CNY in FY2025 versus 9.0B CNY in FY2021, a compound +3.2%/yr. Reported net income was 298M CNY in FY2025, compounding +10.2%/yr from FY2021.
Key figures
Market cap 8.4B CNY (≈ $1.3B) Small · P/E ratio 27.6 · P/S ratio 0.80 · EPS (TTM) ¥0.2400 · Dividend yield 0.8% · Net margin 2.9% · Return on equity 9.8% · Return on assets (EBIT) 3.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (low confidence).
What moves the price
The share trades about 43% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at −22%, 301078 screens richer than that median.
Fair Value models
Bear¥3.88Fair Value ¥5.18Bull¥6.47
Price ¥6.63 · Downside -21.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.1586 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+10.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−9.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−10.0%
Dividend (yield on the price)0.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 5%
2025 sits 115% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −1.9% a year for the price and +6.9% for the forecasts.
Compare Kidswant Children Products Co.Ltd. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Beats the industry median on 2/14 measures
Overall it trails its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside−21.9% · Below median
Profitability
Return on equity (12 months)9.8% · Above median
Return on assets2.8% · Below median
Net margin (12 months)2.9% · Below median
Operating margin (12 months)4.5% · Below median
Growth and dividend
Revenue growth (quarter YoY)−1.1% · Bottom 25%
Dividend yield (12 months)0.8% · Bottom 25%
Balance sheet
Debt / equity0.44× · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (12 months)27.6× · Priciest 25%
P/B1.97× · Pricier than median
P/S (12 months)0.80× · Pricier than median
Price / free cash flow (fiscal year)9.1× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kidswant Children Products Co.Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/301078
Frequently asked questions
Is Kidswant Children Products Co.Ltd. (301078) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of ¥5.18 versus a price of ¥6.63, about 22% lower (overvalued).
What is the fair value of 301078?
Our model-based fair value for Kidswant Children Products Co.Ltd. is ¥5.18 (as of Nov 5, 2026), built from audited fundamentals. The current price: ¥6.63.
What is the quality score of 301078?
Kidswant Children Products Co.Ltd. has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kidswant Children Products Co.Ltd. (301078)?
Our model-based price target is the fair value of ¥5.18 (as of Nov 5, 2026) from 26 valuation models. Cautious scenario ¥3.88, optimistic scenario ¥6.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Kidswant Children Products Co.Ltd. stock forecast for 2026?
Our models put fair value at ¥5.18, about 22% lower versus a price of ¥6.63 (overvalued). Cautious scenario ¥3.88, optimistic scenario ¥6.47. The calculation is refreshed regularly with new filings.
What is the revenue of Kidswant Children Products Co.Ltd. (301078)?
Kidswant Children Products Co.Ltd. reported trailing-twelve-month revenue of about 10.4B CNY (latest available figure, as of Nov 5, 2026).
Does Kidswant Children Products Co.Ltd. pay a dividend?
Kidswant Children Products Co.Ltd. currently shows a dividend yield of 0.83% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Kidswant Children Products Co.Ltd. (301078) and when is the ex-dividend date?
Kidswant Children Products Co.Ltd. pays a dividend of ¥0.055 per share a year, a dividend yield of 0.8%. The last ex-dividend date was Sep 8, 2026. The payout ratio is 22.9% of earnings. Free cash flow covers the dividend 13.22 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Kidswant Children Products Co.Ltd. (301078)?
For today's price to be fair in a discounted-cash-flow model, Kidswant Children Products Co.Ltd. would have to grow free cash flow by -0.3 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.2 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 301078 use?
Our models discount Kidswant Children Products Co.Ltd. at 11.6 %: a base by market capitalisation (small), damped by beta 0.89, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kidswant Children Products Co.Ltd. that is -0.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Kidswant Children Products Co.Ltd. (301078) delivered so far?
Over the past 5 years revenue at Kidswant Children Products Co.Ltd. grew +4.2 % a year. The price currently implies free-cash-flow growth of -0.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kidswant Children Products Co.Ltd. (301078) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Kidswant Children Products Co.Ltd. (-0.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kidswant Children Products Co.Ltd. (301078)?
The free-cash-flow yield on the price is 11.00 %: that much free cash flow Kidswant Children Products Co.Ltd. produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kidswant Children Products Co.Ltd. (301078)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kidswant Children Products Co.Ltd. it is ¥5.18 per share (as of Nov 5, 2026), against a price of ¥6.63. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Kidswant Children Products Co.Ltd. stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 301078 trades above its calculated fair value: price ¥6.63, fair value ¥5.18, a gap of about −22% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301078?
No. The price is what the market pays today (¥6.63); the fair value is what the company's own numbers justify (¥5.18). For Kidswant Children Products Co.Ltd. the two are ¥1.45 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kidswant Children Products Co.Ltd. worth?
The market values Kidswant Children Products Co.Ltd. at about 8.4B CNY (market capitalisation, as of Nov 5, 2026). Per share that is ¥6.63; our models calculate a fair value of ¥5.18 per share.
What do the bullish and bearish scenarios say about 301078?
Our models span a range for Kidswant Children Products Co.Ltd.: cautious scenario ¥3.88, base ¥5.18, optimistic ¥6.47 per share (as of Nov 5, 2026, price ¥6.63). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301078?
Kidswant Children Products Co.Ltd. trades at a price-to-earnings ratio of 27.6 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥5.18 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings, FY2025 ex one-offs: 86.7. Other multiples: P/B 2.0, P/S 0.8, EV/EBITDA 13.9.
How solid is the balance sheet of Kidswant Children Products Co.Ltd. (301078)?
Balance-sheet figures for Kidswant Children Products Co.Ltd. (as of Nov 5, 2026): return on equity 9.8%, debt of 0.44 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 301078 from its 52-week high?
Kidswant Children Products Co.Ltd. trades at ¥6.63, about 43% below its 52-week high of ¥11.64 and 7% above the low of ¥6.20 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥5.18 is for.
Which stocks are comparable to Kidswant Children Products Co.Ltd.?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kidswant Children Products Co.Ltd. stock attractive at the current price?
The data as of Nov 5, 2026: price ¥6.63, calculated fair value ¥5.18 (−22%), Quality Score 51/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301078 calculated?
We run Kidswant Children Products Co.Ltd. through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥5.18 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Kidswant Children Products Co.Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kidswant Children Products Co.Ltd. (301078)?
The closing price on Nov 6, 2026 was ¥6.63. Our model-based fair value is ¥5.18, about 22% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kidswant Children Products Co.Ltd. right now?
The price sits above even our optimistic bull case (¥6.47). The favourable scenario is already priced in. Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Kidswant Children Products Co.Ltd.
How large is the market capitalisation of Kidswant Children Products Co.Ltd. (301078)?
The market capitalisation of Kidswant Children Products Co.Ltd. is 8.4B CNY (≈ $1.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kidswant Children Products Co.Ltd. (301078)?
The price-to-sales ratio of Kidswant Children Products Co.Ltd. is 0.80 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kidswant Children Products Co.Ltd. (301078)?
Earnings per share at Kidswant Children Products Co.Ltd. are ¥0.2400 (price ÷ EPS = P/E 27.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kidswant Children Products Co.Ltd. (301078)?
The dividend yield of Kidswant Children Products Co.Ltd. is 0.8% (payout 22.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kidswant Children Products Co.Ltd. (301078)?
The net margin of Kidswant Children Products Co.Ltd. is 2.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kidswant Children Products Co.Ltd. (301078)?
The return on equity (ROE) of Kidswant Children Products Co.Ltd. is 9.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kidswant Children Products Co.Ltd. (301078)?
On an EBIT basis the return on assets of Kidswant Children Products Co.Ltd. is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kidswant Children Products Co.Ltd. (301078)?
The operating margin of Kidswant Children Products Co.Ltd. is 4.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kidswant Children Products Co.Ltd. (301078)?
Revenue at Kidswant Children Products Co.Ltd. is growing −1.1% versus a year earlier (3y avg +6.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kidswant Children Products Co.Ltd. (301078)?
Earnings per share at Kidswant Children Products Co.Ltd. are growing −44.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kidswant Children Products Co.Ltd. (301078) carry?
The net debt of Kidswant Children Products Co.Ltd. is 312M CNY (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 5, 2026