Kidswant Children Products Co (301078) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 10.0B CNY
Fair value as of: Jul 9, 2026
From 24 valuation models · updated 32 days ago
Share price +13.4% over the past month.
A solid business, but screening 30% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥6.47). The favourable scenario is already priced in.
- Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
58‑month range ¥4.80 – ¥26.51 · fair‑value band ¥3.88 – ¥6.47 · the ¥7.35 price screens above the ¥5.18 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Kidswant Children Products Co (301078) currently trades at ¥7.35, while our model-based Fair Value estimate is ¥5.18, implying the stock looks roughly 29.5% overvalued today. The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Kidswant Children Products Co generated revenue of 10.3B CNY at a net margin of 3.1%. Revenue grew 2.5% year over year. It earns a return on equity of 9.5%. Net debt stands at 312M CNY. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥3.88 (bear case) to ¥6.47 (bull case); at ¥7.35, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 51% below its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at -30%, 301078 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥7.60) versus Earnings-Based (¥1.30). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 23
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China. It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments.
Full company description
Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China. It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments. The company sells food comprising milk powder and baby food; consumables consisting of diapers and toiletries; durable goods, including toys, strollers, and cribs; clothing and maternity products; and scalp and hair care products under the Silk Domain brand. It also provides children's playgrounds, interactive activities, and other services for pregnant women and infants; maternal and infant services, including childcare and Black Gold membership services; professional care services for scalp and hair care, including examination and assessment, personalized care design, instrument application, relaxation experiences, and result follow-up guidance; supplier services comprising membership development, naming of interactive activities, online and offline promotion of products, and digital tools; online platform services, which include assistance with online store operations, product display and promotion, and other platform-based operational support to suppliers and related service providers; online and offline advertising services to corporate clients; and franchise recruitment services. In addition, the company is involved in trading; information consulting; advertising design; equity investment; and investment promotion business. It offers its products through offline stores and online channels. The company was formerly known as Kid King Children's Products (China) Co., Ltd. and changed its name to Kidswant Children Products Co.,Ltd. in May 2016. Kidswant Children Products Co.,Ltd. was founded in 2012 and is headquartered in Nanjing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kidswant Children Products Co reported revenue of ¥10.3B in FY2025 versus ¥9.0B in FY2021, a compound +3.2%/yr. Reported net income was ¥298M in FY2025, compounding +10.2%/yr from FY2021.
301078 screens 30% overvalued. Compare with Casey's General Stores, Inc →
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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