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Shandong Longhua New Material Co. Ltd. (301149) fair value: what the stock is really worth

As of Sep 22, 2026: fair value of Shandong Longhua New Material Co. Ltd. ¥5.63, price ¥9.01, upside -37.5%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Basic Materials · CN · ISIN CNE100004YP5

SL Some data Sep 24, 2026

Shandong Longhua New Material Co. Ltd.

301149 · SHE

Weakest SetupStrongly overvalued and low quality.

!Fair value ¥5.63 · Strongly overvalued (−38%)
!Quality 50/100
!Expensive Growth (revenue 5y +21.2 %/yr)
!Thin margins · 1.9% net margin (TTM)
!Low debt · negative free cash flow
·1.66% dividend yield
!Trails peers (4/13)
!Narrow moat 27/100
!Evidence only medium, so the estimate is less certain
!Weak on past: 23 out of 100
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥26.41 ¥6.92 Fair Value ¥5.63 Nov 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

58‑month range ¥6.92 – ¥26.41 · fair‑value band ¥4.23 – ¥7.04 · the ¥9.01 price screens above the ¥5.63 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

ShanDong Longhua New Material Co.,Ltd. engages in the research and development, production, and sale of polyether series products in China. The company offers polymer polyols (POP), polyether for CASE, amine-terminated polyether, and nylon 66, as well as general purpose soft foam polyether series products.

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ShanDong Longhua New Material Co.,Ltd. engages in the research and development, production, and sale of polyether series products in China. The company offers polymer polyols (POP), polyether for CASE, amine-terminated polyether, and nylon 66, as well as general purpose soft foam polyether series products. It also provides foam for furniture, shoes, automobiles, coating, adhesives, sealant, and elastomer. ShanDong Longhua New Material Co.,Ltd. was formerly known as Shandong Longhua Chemical Technology Co., Ltd. and changed its name to ShanDong Longhua New Material Co.,Ltd. in December 2015. The company was incorporated in 2011 and is based in Zibo, China.

Stock analysis

Shandong Longhua New Material Co. Ltd. (301149) currently trades at ¥9.01, while our model-based Fair Value estimate is ¥5.63, implying the stock looks roughly 60.0% overvalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of ¥7.78 per share, and 1 of the 15 models we run sit above the ¥9.01 price.

Bear case: the Asset-Based group reads lowest at ¥3.21, and 14 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: ¥4.23 (bear) to ¥7.04 (bull), the price of ¥9.01 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Basic Materials sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Shandong Longhua New Material Co. Ltd. reported revenue of 6.3B CNY in FY2025 versus 4.3B CNY in FY2021, a compound +10.3%/yr. Reported net income was 143M CNY in FY2025, compounding −7.4%/yr from FY2021.

Key figures

Market cap 5.2B CNY (≈ $776M) · P/E ratio 29.1 · P/S ratio 0.66 · EPS (TTM) ¥0.3100 · Dividend yield 1.7% · Net margin 2.3% · Return on equity 5.8% · Return on assets (EBIT) 8.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).

What moves the price

The share trades about 38% below its 52-week high and 30% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Basic Materials peers we cover trades at −40% fair-value upside, at −38%, 301149 screens cheaper than that median.

Fair Value models

Bear ¥4.23 Fair Value ¥5.63 Bull ¥7.04
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.1170 per share) are deliberately not added. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Owner Earnings ¥3.00 ¥3.94 ¥5.61 77
Residual Income ¥3.64 ¥3.73 ¥3.69 76
EPV ¥4.88 ¥5.27 ¥5.60 74
All 15 models by family
DCF Models
Owner Earnings ¥3.00 ¥3.94 ¥5.61 77
Earnings-Based
Graham-Dodd ¥2.25 ¥14.54 ¥20.34 63
Lynch FV ¥4.22 ¥6.03 ¥7.84 61
PEG = 1.0 ¥4.22 ¥6.03 ¥7.84 57
EPV ¥4.88 ¥5.27 ¥5.60 74
Multiples
P/E Multiple ¥4.23 ¥5.63 ¥7.04 63
P/S Multiple ¥4.23 ¥5.63 ¥7.04 58
P/B Multiple ¥4.23 ¥5.63 ¥7.04 55
EV/EBIT ¥6.30 ¥7.73 ¥9.15 66
EV/EBITDA ¥7.07 ¥8.75 ¥10.43 67
EV/Revenue ¥5.73 ¥7.32 ¥8.91 54
Asset-Based
NCAV (Graham) ¥2.40 ¥3.21 ¥4.80 54
Economic Profit
Residual Income ¥3.64 ¥3.73 ¥3.69 76
ROIC Compounder ¥4.95 ¥5.90 ¥6.71 72
Growth Earnings
Growth-Adj P/E ¥5.44 ¥7.78 ¥10.11 67

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Quality Score breakdown

Overall quality 50/100

Of which business quality 53 · Market factors (momentum, volatility) 26

Profitability 41
Margins and returns on capital today
Quality Growth 35
Are margins and returns improving?
Cashflow 22
Earnings quality: real cash, not paper profit
Fin. Strength 93
Balance sheet, leverage, solvency risk
Investment 50
Disciplined investing over empire-building
Low Volatility 60
Calm price path (market factor)
Momentum 8
Price trend over the last 3–12 months (market factor)
52W Momentum 18
Distance to the 52-week high (market factor)
Net Issuance 77
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.4%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.9%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.2%
Start year 2020 (pandemic). Over 10 years: +18.6% a year
Revenue growth 10 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.6%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+3.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.0%
Dividend (yield on the price)1.7%
Pace: 5 vs 10 years Two data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2% vs 2%, steady
Profit margin 2020 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 3%
Start year 2020 (pandemic)

301149 screens 60% overvalued. Compare with Linde plc →

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Chemicals · 714 stocks

Beats the industry median on 4/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 50 · Below median
Fair Value upside −38% · Below median
Profitability
Return on equity (TTM) 6% · Above median
Return on assets 3% · Below median
Net margin (TTM) 2% · Below median
Operating margin (TTM) 3% · Below median
Growth and dividend
Revenue growth 32% · Top 25%
Dividend yield (TTM) 1.7% · Above median
Balance sheet
Debt / equity 0.13× · Above median

Valuation Multiplesvs Specialty Chemicals median · lower = cheaper

P/E (TTM) 29.1× · Pricier than median
P/B 2.52× · Pricier than median
P/S (TTM) 0.77× · Cheaper than median
EV/EBITDA 15.0× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 0
FUTURE (revenue growth)100 · sector 21
PAST (return on equity)23 · sector 23
HEALTH (low debt)94 · sector 95
DIVIDEND (yield)33 · sector 29

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Nan Ya Plastics Corporation 1303 238.00 TWD 235.25 TWD −1%
Givaudan SA GIVN CHF 3,464 CHF 1,523 −56%
Wanhua Chemical Group 600309 ¥71.60 ¥68.03 −5%
Sika AG SIKA CHF 188.90 CHF 98.89 −48%
Asian Paints Limited ASIANPAINT ₹2,455 ₹1,479 −40%
PPG Industries, Inc PPG $107.77 $77.06 −28%

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Cite: Fair Value Calculator (2026). "Shandong Longhua New Material Co. Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/301149

Frequently asked questions

Is Shandong Longhua New Material Co. Ltd. (301149) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥5.63 versus a price of ¥9.01, about −38% upside (overvalued).
What is the fair value of 301149?
Our model-based fair value for Shandong Longhua New Material Co. Ltd. is ¥5.63 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥9.01.
What is the quality score of 301149?
Shandong Longhua New Material Co. Ltd. has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shandong Longhua New Material Co. Ltd. (301149)?
Our model-based price target is the fair value of ¥5.63 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario ¥4.23, optimistic scenario ¥7.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Shandong Longhua New Material Co. Ltd. stock forecast for 2026?
Our models put fair value at ¥5.63, about −38% upside versus a price of ¥9.01 (overvalued). Cautious scenario ¥4.23, optimistic scenario ¥7.04. The calculation is refreshed regularly with new filings.
What is the revenue of Shandong Longhua New Material Co. Ltd. (301149)?
Shandong Longhua New Material Co. Ltd. reported trailing-twelve-month revenue of about 6.8B CNY (latest available figure, as of Sep 24, 2026).
Does Shandong Longhua New Material Co. Ltd. pay a dividend?
Shandong Longhua New Material Co. Ltd. currently shows a dividend yield of about 1.66% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Shandong Longhua New Material Co. Ltd. (301149)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shandong Longhua New Material Co. Ltd. it is ¥5.63 per share (as of Sep 24, 2026), against a price of ¥9.01. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Shandong Longhua New Material Co. Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 301149 trades above its calculated fair value: price ¥9.01, fair value ¥5.63, a gap of about −38% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301149?
No. The price is what the market pays today (¥9.01); the fair value is what the company's own numbers justify (¥5.63). For Shandong Longhua New Material Co. Ltd. the two are ¥3.38 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shandong Longhua New Material Co. Ltd. worth?
The market values Shandong Longhua New Material Co. Ltd. at about 5.2B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥9.01; our models calculate a fair value of ¥5.63 per share.
What do the bullish and bearish scenarios say about 301149?
Our models span a range for Shandong Longhua New Material Co. Ltd.: cautious scenario ¥4.23, base ¥5.63, optimistic ¥7.04 per share (as of Sep 24, 2026, price ¥9.01). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301149?
Shandong Longhua New Material Co. Ltd. trades at a price-to-earnings ratio of 29.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥5.63 is built from several models across several years. Other multiples: P/B 2.5, P/S 0.8, EV/EBITDA 15.0.
How solid is the balance sheet of Shandong Longhua New Material Co. Ltd. (301149)?
Balance-sheet figures for Shandong Longhua New Material Co. Ltd. (as of Sep 24, 2026): return on equity 5.8%, debt of 0.13 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 301149 from its 52-week high?
Shandong Longhua New Material Co. Ltd. trades at ¥9.01, about 38% below its 52-week high of ¥14.47 and 30% above the low of ¥6.92 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of ¥5.63 is for.
Which stocks are comparable to Shandong Longhua New Material Co. Ltd.?
From the same area (Basic Materials) we also value Linde plc, The Sherwin-Williams Company, Ecolab Inc, Air Products and Chemicals, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shandong Longhua New Material Co. Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price ¥9.01, calculated fair value ¥5.63 (−38%), Quality Score 50/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301149 calculated?
We run Shandong Longhua New Material Co. Ltd. through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥5.63, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Shandong Longhua New Material Co. Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shandong Longhua New Material Co. Ltd. (301149)?
The closing price on Sep 22, 2026 was ¥9.01. Our model-based fair value is ¥5.63, about −38% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shandong Longhua New Material Co. Ltd. right now?
The price sits above even our optimistic bull case (¥7.04). The favourable scenario is already priced in. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Shandong Longhua New Material Co. Ltd.

How large is the market capitalisation of Shandong Longhua New Material Co. Ltd. (301149)?
The market capitalisation of Shandong Longhua New Material Co. Ltd. is 5.2B CNY (≈ $776M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shandong Longhua New Material Co. Ltd. (301149)?
The price-to-sales ratio of Shandong Longhua New Material Co. Ltd. is 0.66 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shandong Longhua New Material Co. Ltd. (301149)?
Earnings per share at Shandong Longhua New Material Co. Ltd. are ¥0.3100 (price ÷ EPS = P/E 29.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shandong Longhua New Material Co. Ltd. (301149)?
The dividend yield of Shandong Longhua New Material Co. Ltd. is 1.7% (payout 48.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shandong Longhua New Material Co. Ltd. (301149)?
The net margin of Shandong Longhua New Material Co. Ltd. is 2.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shandong Longhua New Material Co. Ltd. (301149)?
The return on equity (ROE) of Shandong Longhua New Material Co. Ltd. is 5.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shandong Longhua New Material Co. Ltd. (301149)?
On an EBIT basis the return on assets of Shandong Longhua New Material Co. Ltd. is 8.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shandong Longhua New Material Co. Ltd. (301149)?
The operating margin of Shandong Longhua New Material Co. Ltd. is 3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shandong Longhua New Material Co. Ltd. (301149)?
Revenue at Shandong Longhua New Material Co. Ltd. is growing +31.8% versus a year earlier (3y avg +25.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shandong Longhua New Material Co. Ltd. (301149)?
Earnings per share at Shandong Longhua New Material Co. Ltd. are growing −15.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Shandong Longhua New Material Co. Ltd. (301149) generate?
The free cash flow of Shandong Longhua New Material Co. Ltd. is −49.1M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Shandong Longhua New Material Co. Ltd. (301149) hold?
Shandong Longhua New Material Co. Ltd. holds more cash than debt, 127M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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