Guangdong Deerma Technology Co. Ltd. A (301332) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Guangdong Deerma Technology Co. Ltd. A stock ¥4.67, price ¥7.17, that is 34.9% below the price, quality 41 out of 100. Rating: overvalued. Calculated from audited financials with 14 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
42‑month range ¥6.99 – ¥15.07 · fair‑value band ¥3.38 – ¥4.84 · the ¥7.17 price screens above the ¥4.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Guangdong Deerma Technology Co., Ltd. engages in the research, production, and marketing of electrical appliances under the DEERMA brand name in China.
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The company offers humidifiers, dehumidifiers, and incense dispensers; vacuum cleaners, steam mops, mite removal instruments, and water mops; meat grinders, blenders, juicers, food processors, and stirrers; and breakfast makers, electric kettles, air frying pans, electric heating cups, sandwich makers, handheld drip kettles, toasters, electric ovens and frying pans, steak grilles, and electric heating containers.
It also provides portable steamers, electric fans, germicidal lamps, lint removers, hand dryers, hand sanitizer dispensers, shoes dryers, electric heaters, and clothes dryers. The company was founded in 2011 and is based in Foshan, China.
Stock analysis
Guangdong Deerma Technology Co. Ltd. A (301332) currently trades at ¥7.17, while our model-based Fair Value estimate is ¥4.67, 35% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of ¥5.90 per share, and 2 of the 14 models we run sit above the ¥7.17 price.
Bear case: the Dividend Discount group reads lowest at ¥1.42, and 12 of the 14 models stay below the price. Data coverage for this calculation is medium.
Scenario range: ¥3.38 (bear) to ¥4.84 (bull), the price of ¥7.17 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Guangdong Deerma Technology Co. Ltd. A reported revenue of 3.4B CNY in FY2025 versus 3.0B CNY in FY2021, a compound +3.1%/yr. Reported net income was 130M CNY in FY2025, compounding −6.6%/yr from FY2021.
Key figures
Market cap 3.3B CNY (≈ $497M) Small · P/E ratio 29.9 · P/S ratio 1.07 · EPS (TTM) ¥0.2400 · Dividend yield 2.1% · Net margin 3.6% · Return on equity 3.9% · Return on assets (EBIT) 4.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 29 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −24% fair-value upside, at −35%, 301332 screens richer than that median.
Fair Value models
Bear¥3.38Fair Value ¥4.67Bull¥4.84
Price ¥7.17 · Downside -34.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.0769 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.22/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−2.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.2%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−7.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−9.4%
Dividend (yield on the price)2.1%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 3%
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 297 stocks
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Cite: Fair Value Calculator (2026). "Guangdong Deerma Technology Co. Ltd. A Fair Value". https://www.fairvalue-calculator.com/stock/301332
Frequently asked questions
Is Guangdong Deerma Technology Co. Ltd. A (301332) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of ¥4.67 versus a price of ¥7.17, about 35% lower (overvalued).
What is the fair value of 301332?
Our model-based fair value for Guangdong Deerma Technology Co. Ltd. A is ¥4.67 (as of Nov 3, 2026), built from audited fundamentals. The current price: ¥7.17.
What is the quality score of 301332?
Guangdong Deerma Technology Co. Ltd. A has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Guangdong Deerma Technology Co. Ltd. A (301332)?
Our model-based price target is the fair value of ¥4.67 (as of Nov 3, 2026) from 14 valuation models. Cautious scenario ¥3.38, optimistic scenario ¥4.84. It is a calculation from audited fundamentals, not an analyst target.
What is the Guangdong Deerma Technology Co. Ltd. A stock forecast for 2026?
Our models put fair value at ¥4.67, about 35% lower versus a price of ¥7.17 (overvalued). Cautious scenario ¥3.38, optimistic scenario ¥4.84. The calculation is refreshed regularly with new filings.
What is the revenue of Guangdong Deerma Technology Co. Ltd. A (301332)?
Guangdong Deerma Technology Co. Ltd. A reported trailing-twelve-month revenue of about 3.1B CNY (latest available figure, as of Nov 3, 2026).
Does Guangdong Deerma Technology Co. Ltd. A pay a dividend?
Guangdong Deerma Technology Co. Ltd. A currently shows a dividend yield of 2.09% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of Guangdong Deerma Technology Co. Ltd. A (301332) and when is the ex-dividend date?
Guangdong Deerma Technology Co. Ltd. A pays a dividend of ¥0.15 per share a year, a dividend yield of 2.1%. The last ex-dividend date was Jun 5, 2026. The payout ratio is 104% of earnings (on adjusted earnings, reported 62.5%). Our assessment: Pays more than it earns. The company pays out more in dividends than it earns, and free cash flow clearly does not cover the dividend either. It may need to be cut unless profits recover.
What is the intrinsic value of Guangdong Deerma Technology Co. Ltd. A (301332)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Guangdong Deerma Technology Co. Ltd. A it is ¥4.67 per share (as of Nov 3, 2026), against a price of ¥7.17. It is the blended result of 14 valuation models in 6 families (Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Guangdong Deerma Technology Co. Ltd. A stock overvalued or undervalued in 2026?
As of Nov 3, 2026, 301332 trades above its calculated fair value: price ¥7.17, fair value ¥4.67, a gap of about −35% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301332?
No. The price is what the market pays today (¥7.17); the fair value is what the company's own numbers justify (¥4.67). For Guangdong Deerma Technology Co. Ltd. A the two are ¥2.50 per share apart. That gap is exactly why we show both numbers side by side.
How much is Guangdong Deerma Technology Co. Ltd. A worth?
The market values Guangdong Deerma Technology Co. Ltd. A at about 3.3B CNY (market capitalisation, as of Nov 3, 2026). Per share that is ¥7.17; our models calculate a fair value of ¥4.67 per share.
What do the bullish and bearish scenarios say about 301332?
Our models span a range for Guangdong Deerma Technology Co. Ltd. A: cautious scenario ¥3.38, base ¥4.67, optimistic ¥4.84 per share (as of Nov 3, 2026, price ¥7.17). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 301332?
Guangdong Deerma Technology Co. Ltd. A trades at a price-to-earnings ratio of 29.9 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥4.67 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 42.3 (reported for FY2025: 25.5). Other multiples: P/B 1.1, P/S 1.1, EV/EBITDA 11.8.
How solid is the balance sheet of Guangdong Deerma Technology Co. Ltd. A (301332)?
Balance-sheet figures for Guangdong Deerma Technology Co. Ltd. A (as of Nov 3, 2026): return on equity 3.9%. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is 301332 from its 52-week high?
Guangdong Deerma Technology Co. Ltd. A trades at ¥7.17, about 29% below its 52-week high of ¥10.13 and 3% above the low of ¥6.99 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥4.67 is for.
Which stocks are comparable to Guangdong Deerma Technology Co. Ltd. A?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, SharkNinja, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Guangdong Deerma Technology Co. Ltd. A stock attractive at the current price?
The data as of Nov 3, 2026: price ¥7.17, calculated fair value ¥4.67 (−35%), Quality Score 41/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301332 calculated?
We run Guangdong Deerma Technology Co. Ltd. A through 14 models from 6 families: Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥4.67 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Guangdong Deerma Technology Co. Ltd. A itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Guangdong Deerma Technology Co. Ltd. A (301332)?
The closing price on Nov 6, 2026 was ¥7.17. Our model-based fair value is ¥4.67, about 35% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Guangdong Deerma Technology Co. Ltd. A right now?
The price sits above even our optimistic bull case (¥4.84). The favourable scenario is already priced in. Weak quality (41/100) and above fair value at the same time, the margin of safety is missing on both counts.
Key figures of Guangdong Deerma Technology Co. Ltd. A
How large is the market capitalisation of Guangdong Deerma Technology Co. Ltd. A (301332)?
The market capitalisation of Guangdong Deerma Technology Co. Ltd. A is 3.3B CNY (≈ $497M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Guangdong Deerma Technology Co. Ltd. A (301332)?
The price-to-sales ratio of Guangdong Deerma Technology Co. Ltd. A is 1.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Guangdong Deerma Technology Co. Ltd. A (301332)?
Earnings per share at Guangdong Deerma Technology Co. Ltd. A are ¥0.2400 (price ÷ EPS = P/E 29.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Guangdong Deerma Technology Co. Ltd. A (301332)?
The dividend yield of Guangdong Deerma Technology Co. Ltd. A is 2.1% (payout 104%, on adjusted earnings, reported 62.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Guangdong Deerma Technology Co. Ltd. A (301332)?
The net margin of Guangdong Deerma Technology Co. Ltd. A is 3.6% (last twelve months), excl. one-off gain FY2025 2.3%. How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Guangdong Deerma Technology Co. Ltd. A (301332)?
The return on equity (ROE) of Guangdong Deerma Technology Co. Ltd. A is 3.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Guangdong Deerma Technology Co. Ltd. A (301332)?
On an EBIT basis the return on assets of Guangdong Deerma Technology Co. Ltd. A is 4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Guangdong Deerma Technology Co. Ltd. A (301332)?
The operating margin of Guangdong Deerma Technology Co. Ltd. A is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Guangdong Deerma Technology Co. Ltd. A (301332)?
Revenue at Guangdong Deerma Technology Co. Ltd. A is growing −10.9% versus a year earlier (3y avg +1.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Guangdong Deerma Technology Co. Ltd. A (301332)?
Earnings per share at Guangdong Deerma Technology Co. Ltd. A are growing −40.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Guangdong Deerma Technology Co. Ltd. A (301332) generate?
The free cash flow of Guangdong Deerma Technology Co. Ltd. A is −56.7M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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Nov 3, 2026