Guangdong Deerma Technology Co (301332) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 3.8B CNY

Below-average quality, and screening another 38% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case (¥6.07). The favourable scenario is already priced in.
• Weak quality (40/100) and above fair value at the same time, the margin of safety is missing on both counts.

Price vs Fair Value (3 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.

How to read this chart

39‑month range ¥7.49 – ¥15.07 · fair‑value band ¥4.63 – ¥6.07 · the ¥7.97 price screens above the ¥4.95 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 9, 2026.

Full chart & analysis →

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Analysis

Guangdong Deerma Technology Co (301332) currently trades at ¥7.97, while our model-based Fair Value estimate is ¥4.95, implying the stock looks roughly 37.9% overvalued today. The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Guangdong Deerma Technology Co generated revenue of 3.3B CNY at a net margin of 3.9%. Revenue declined 16.6% year over year. It earns a return on equity of 4.5%. The stock trades on a trailing P/E of 29.8. Fundamentals as of Jul 9, 2026

Our scenario range runs from ¥4.63 (bear case) to ¥6.07 (bull case); at ¥7.97, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 32% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -38%, 301332 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples (¥4.77) versus Earnings-Based (¥2.66). Highest evidence: Residual Income (76).

Key figures & financial health

Quality Score breakdown

About the company

Guangdong Deerma Technology Co., Ltd. engages in the research, production, and marketing of electrical appliances under the DEERMA brand name in China.

Full company description

Guangdong Deerma Technology Co., Ltd. engages in the research, production, and marketing of electrical appliances under the DEERMA brand name in China. The company offers humidifiers, dehumidifiers, and incense dispensers; vacuum cleaners, steam mops, mite removal instruments, and water mops; meat grinders, blenders, juicers, food processors, and stirrers; and breakfast makers, electric kettles, air frying pans, electric heating cups, sandwich makers, handheld drip kettles, toasters, electric ovens and frying pans, steak grilles, and electric heating containers. It also provides portable steamers, electric fans, germicidal lamps, lint removers, hand dryers, hand sanitizer dispensers, shoes dryers, electric heaters, and clothes dryers. The company was founded in 2011 and is based in Foshan, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Guangdong Deerma Technology Co reported revenue of ¥3.4B in FY2025 versus ¥3.0B in FY2021, a compound +3.1%/yr. Reported net income was ¥130M in FY2025, compounding −6.6%/yr from FY2021.

301332 screens 38% overvalued. Compare with Midea Group →

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.