Guangdong Deerma Technology Co (301332) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 3.8B CNY

Analysis

Guangdong Deerma Technology Co (301332) currently trades at ¥8.18, while our model-based Fair Value estimate is ¥4.95 — implying the stock looks roughly 39.5% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Guangdong Deerma Technology Co., Ltd. engages in the research, production, and marketing of electrical appliances under the DEERMA brand name in China. The company offers humidifiers, dehumidifiers, and incense dispensers; vacuum cleaners, steam mops, mite removal instruments, and water mops; meat grinders, blenders, juicers, food processors, and stirrers; and breakfast makers, electric kettles, air frying pans, electric heating cups, sandwich makers, handheld drip kettles, toasters, electric ovens and frying pans, steak grilles, and electric heating containers. It also provides portable steamers, electric fans, germicidal lamps, lint removers, hand dryers, hand sanitizer dispensers, shoes dryers, electric heaters, and clothes dryers. The company was founded in 2011 and is based in Foshan, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.