Ziel Home Furnishing Technology Co (301376) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 6.4B CNY
Fair value as of: Jul 9, 2026
From 24 valuation models · updated 32 days ago
Fair value updated Jul 9, 2026, revised from ¥16.89 to ¥16.52 (−2.2%) since Jun 24, 2026. Share price +3.3% over the past month.
A solid business, but screening 17% overvalued on our models.
What matters now
- Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
- Our model range runs from ¥11.98 (bear) to ¥21.07 (bull), base ¥16.52. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 59/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
38‑month range ¥14.69 – ¥28.03 · fair‑value band ¥11.98 – ¥21.07 · the ¥19.84 price screens above the ¥16.52 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
Ziel Home Furnishing Technology Co (301376) currently trades at ¥19.84, while our model-based Fair Value estimate is ¥16.52, implying the stock looks roughly 16.7% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Ziel Home Furnishing Technology Co generated revenue of 8.9B CNY at a net margin of 3.4%. Revenue grew 10.7% year over year. It earns a return on equity of 8.9%. Net debt stands at 669M CNY. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥11.98 (bear case) to ¥21.07 (bull case); at ¥19.84, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 7% below its 52-week high and 31% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at -17%, 301376 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥48.19) versus Asset-Based (¥5.62). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 55
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Ziel Home Furnishing Technology Co., Ltd., together with its subsidiaries, engages in the research, design, development, and sale of home furnishing products in China, Europe, North America, Japan, and internationally.
Full company description
Ziel Home Furnishing Technology Co., Ltd., together with its subsidiaries, engages in the research, design, development, and sale of home furnishing products in China, Europe, North America, Japan, and internationally. The company offers home storage and decor, patio and garden supplies, and sports and outdoor gear; furniture products; and pet supply solutions for rest, travel, play, and pet waste management. It sells its products under the SONGMICS HOME, SONGMICS, VASAGLE, and Feandrea brands through e-commerce platforms. The company also engages in supply chain management activities. It exports its products. Ziel Home Furnishing Technology Co., Ltd. was founded in 2007 and is headquartered in Zhengzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Ziel Home Furnishing Technology Co reported revenue of ¥8.7B in FY2025 versus ¥6.0B in FY2021, a compound +9.9%/yr. Reported net income was ¥336M in FY2025, compounding +8.8%/yr from FY2021.
301376 screens 17% overvalued. Compare with Casey's General Stores, Inc →
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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