Shift Up Corporation (462870) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Shift Up Corporation KRW 71,323, price KRW 31,550, upside +126.1%, quality 74 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
26‑month range 28,200 KRW – 78,300 KRW · fair‑value band 39,617 KRW – 149,075 KRW · the 31,550 KRW price screens below the 71,323 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Shift Up Corporation operates as a game design and development studio. It offers game production, promotional video, and music production based on illustration, planning, and programming skills. The company was founded in 2013 and is based in Seoul, South Korea.
Stock analysis
Shift Up Corporation (462870) currently trades at 31,550 KRW, while our model-based Fair Value estimate is 71,323 KRW, implying the stock looks roughly 55.8% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 153,273 KRW per share, and 19 of the 24 models we run sit above the 31,550 KRW price.
Bear case: the Asset-Based group reads lowest at 10,637 KRW, and 5 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: 39,617 KRW (bear) to 149,075 KRW (bull), the price of 31,550 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Shift Up Corporation reported revenue of 295B KRW in FY2025 versus 66.1B KRW in FY2022, a compound +64.6%/yr. Reported net income was 191B KRW in FY2025.
Key figures
Market cap 1.8T KRW (≈ $1.3B) · P/S ratio 6.05 · Net margin 65.0% · Return on equity 24.7% · Return on assets (EBIT) 27.5% · Operating margin 65.6% · Revenue (TTM) 294B KRW · Revenue growth (YoY) +30.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 62 out of 100 (medium confidence).
What moves the price
The share trades about 23% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 61% fair-value upside, at 126%, 462870 screens cheaper than that median.
Fair Value models
Bear 39,617 KRWFair Value 71,323 KRWBull 149,075 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+31.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+64.6%
’22
’23
’24
’25
What shareholders gained per year (last 3 years), in KRW (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+34.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+34.0%
Dividend (yield on the price)0.0%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.28% → 62%
2025 sits 51% above its own trend. The rate follows the median trend of the last 3 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−1.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +0.9% a year for the price and −3.4% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 150 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Shift Up Corporation Fair Value". https://www.fairvalue-calculator.com/stock/462870
Frequently asked questions
Is Shift Up Corporation (462870) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 71,323 KRW versus a price of 31,550 KRW, about +126% upside (undervalued).
What is the fair value of 462870?
Our model-based fair value for Shift Up Corporation is 71,323 KRW (as of Sep 23, 2026), built from audited fundamentals. The current price: 31,550 KRW.
What is the quality score of 462870?
Shift Up Corporation has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shift Up Corporation (462870)?
Our model-based price target is the fair value of 71,323 KRW (as of Sep 23, 2026) from 24 valuation models. Cautious scenario 39,617 KRW, optimistic scenario 149,075 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Shift Up Corporation stock forecast for 2026?
Our models put fair value at 71,323 KRW, about +126% upside versus a price of 31,550 KRW (undervalued). Cautious scenario 39,617 KRW, optimistic scenario 149,075 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Shift Up Corporation (462870)?
Shift Up Corporation reported trailing-twelve-month revenue of about 294B KRW (latest available figure, as of Sep 23, 2026).
What growth is priced into Shift Up Corporation (462870)?
For today's price to be fair in a discounted-cash-flow model, Shift Up Corporation would have to grow free cash flow by +3.0 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew +64.6 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of 462870 use?
Our models discount Shift Up Corporation at 11.6 %: a base by market capitalisation (small), country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shift Up Corporation that is +3.0 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Shift Up Corporation (462870) delivered so far?
Over the past 3 years revenue at Shift Up Corporation grew +64.6 % a year. The price currently implies +3.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shift Up Corporation (462870) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Shift Up Corporation (+3.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shift Up Corporation (462870)?
The free-cash-flow yield on the price is 8.44 %: that much free cash flow Shift Up Corporation produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shift Up Corporation (462870)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shift Up Corporation it is 71,323 KRW per share (as of Sep 23, 2026), against a price of 31,550 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Shift Up Corporation stock overvalued or undervalued in 2026?
As of Sep 23, 2026, 462870 trades below its calculated fair value: price 31,550 KRW, fair value 71,323 KRW, a gap of about +126% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 462870?
No. The price is what the market pays today (31,550 KRW); the fair value is what the company's own numbers justify (71,323 KRW). For Shift Up Corporation the two are 39,773 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Shift Up Corporation worth?
The market values Shift Up Corporation at about 1.8T KRW (market capitalisation, as of Sep 23, 2026). Per share that is 31,550 KRW; our models calculate a fair value of 71,323 KRW per share.
What do the bullish and bearish scenarios say about 462870?
Our models span a range for Shift Up Corporation: cautious scenario 39,617 KRW, base 71,323 KRW, optimistic 149,075 KRW per share (as of Sep 23, 2026, price 31,550 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Shift Up Corporation (462870)?
Balance-sheet figures for Shift Up Corporation (as of Sep 23, 2026): return on equity 24.7%. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is 462870 from its 52-week high?
Shift Up Corporation trades at 31,550 KRW, about 23% below its 52-week high of 41,050 KRW and 12% above the low of 28,200 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 71,323 KRW is for.
Which stocks are comparable to Shift Up Corporation?
From the same area (Communication Services) we also value Konami Group, NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shift Up Corporation stock attractive at the current price?
The data as of Sep 23, 2026: price 31,550 KRW, calculated fair value 71,323 KRW (+126%), Quality Score 74/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 462870 calculated?
We run Shift Up Corporation through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 71,323 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Shift Up Corporation currently trades 126 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shift Up Corporation (462870)?
The closing price on Sep 23, 2026 was 31,550 KRW. Our model-based fair value is 71,323 KRW, about +126% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shift Up Corporation right now?
The rarer combination: high quality (74/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (39,617 KRW). The market is more pessimistic than our downside scenario. The model range is unusually wide (39,617 KRW to 149,075 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Key figures of Shift Up Corporation
How large is the market capitalisation of Shift Up Corporation (462870)?
The market capitalisation of Shift Up Corporation is 1.8T KRW (≈ $1.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shift Up Corporation (462870)?
The price-to-sales ratio of Shift Up Corporation is 6.05 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Shift Up Corporation (462870)?
The net margin of Shift Up Corporation is 65.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shift Up Corporation (462870)?
The return on equity (ROE) of Shift Up Corporation is 24.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shift Up Corporation (462870)?
On an EBIT basis the return on assets of Shift Up Corporation is 27.5% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shift Up Corporation (462870)?
The operating margin of Shift Up Corporation is 65.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shift Up Corporation (462870)?
Revenue at Shift Up Corporation is growing +30.1% versus a year earlier (3y avg +64.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shift Up Corporation (462870)?
Earnings per share at Shift Up Corporation are growing +136% versus a year earlier. How much earnings per share grew versus a year earlier.
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