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Soho Holly Corporation (600128) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 2.2B CNY

Price¥8.36
Fair Value¥4.51
Upside-46.1%
Quality81/100
Evidence: Medium Range ¥3.49 – ¥5.53

Fair value as of: Jun 24, 2026

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Analysis

Soho Holly Corporation (600128) currently trades at ¥8.36, while our model-based Fair Value estimate is ¥4.51 — implying the stock looks roughly 46.1% overvalued today. We read business quality at 81/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Soho Holly Corporation engages in export, import, and domestic trading business in Mainland China. It offers toys, such as plush toys, stuffed animals, intelligent toys, and dolls; pet supplies, including toys, clothes, bed, bowls and feeders, cage, cleaning, tracker, furniture and accessories, harness, collars and leashes, and mat; and home supplies comprising bamboo and wooden products, bags and cases, basketry, and household utensils. The company also provides hardware and tools that includes personal protective equipment, electrical equipment, tool sets, motorcycle accessories, hose reel, garage trolley and stool, and garden tools; apparel and accessories, such as hats and caps, scarf, gloves, and socks; mechanical equipment; and sports and entertainment. In addition, it involved in construction and installation industry; and offers trade, decoration engineering services. The company markets its products under the Artall brand name. Soho Holly Corporation was formerly known as J…

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Frequently asked questions

Is Soho Holly Corporation (600128) undervalued?
As of Jun 24, 2026, our model estimates a fair value of ¥4.51 versus a price of ¥8.36 — about −46% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 600128?
Our 21-model fair value for Soho Holly Corporation is ¥4.51 (as of Jun 24, 2026), built from audited fundamentals. The current price is ¥8.36.
What is the quality score of 600128?
Soho Holly Corporation has a Quality Score of 81/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.