Tibet Tourism Co Ltd (600749) fair value: what the stock is really worth
As of Oct 29, 2026: fair value (intrinsic value) of Tibet Tourism Co Ltd stock ¥2.26, price ¥11.16, upside -79.7%, quality 56 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Tibet Tourism Co Ltd
600749 · SHGOur calculation puts a fair price 80% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 30, 2026.
How to read this chart
60‑month range ¥8.51 – ¥29.49 · fair‑value band ¥1.69 – ¥2.82 · the ¥11.16 price screens above the ¥2.26 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Oct 30, 2026.
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Company profile
Tibet Tourism Co.,Ltd engages in the tourism, attractions, services, and commerce business in China.
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The company engages in the operation of tourist scenic spots, which includes tourism reception, short-distance transportation, content experience, and commercial leasing; and tourism service business comprising exhibition services, tourism product sales, online travel platforms, and domestic and international tourism services.
It also offers supporting commercial services for scenic spots, including property management, commercial event planning, and cooperative development of government-enterprise commercial projects, etc.
In addition, the company is involved in the asset leasing, labor service export, and other businesses, as well as recuperation services. Tibet Tourism Co.,Ltd was founded in 1996 and is headquartered in Lhasa, China.
Stock analysis
Tibet Tourism Co Ltd (600749) currently trades at ¥11.16, while our model-based Fair Value estimate is ¥2.26, 79.7% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥3.27 per share, and 1 of the 23 models we run sit above the ¥11.16 price.
Bear case: the Dividend Discount group reads lowest at ¥0.3100, and 22 of the 23 models stay below the price. Data coverage for this calculation is medium.
Scenario range: ¥1.69 (bear) to ¥2.82 (bull), the price of ¥11.16 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Tibet Tourism Co Ltd reported revenue of 187M CNY in FY2025 versus 174M CNY in FY2021, a compound +1.9%/yr. Reported net income was 23.3M CNY in FY2025.
Key figures
Market cap 2.5B CNY (≈ $381M) Small · P/E ratio 101.5 · P/S ratio 13.3 · EPS (TTM) ¥0.1100 · Dividend yield 0.2% · Net margin 12.6% · Return on equity 2.3% · Return on assets (EBIT) −0.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 47% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −22% fair-value upside, at −80%, 600749 screens richer than that median.
Fair Value models
All 23 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
Compare Tibet Tourism Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 167 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Atour Lifestyle Holdings ATAT | $32.66 | $58.41 | +79% | vs 600749 |
| H World Group 1179 | HK$36.46 | HK$50.51 | +39% | vs 600749 |
| Jabal Omar Development Company 4250 | 16.23 SAR | 17.95 SAR | +11% | vs 600749 |
| Accor SA AC | €45.12 | €41.40 | −8% | vs 600749 |
| Hilton Worldwide Holdings HLT | $344.65 | $268.00 | −22% | vs 600749 |
| Choice Hotels International, Inc CHH | $109.19 | $72.61 | −34% | vs 600749 |
| The Indian Hotels Company INDHOTEL | ₹812.85 | ₹502.32 | −38% | vs 600749 |
| Wyndham Hotels & Resorts, Inc WH | $74.35 | $29.61 | −60% | vs 600749 |
| Marriott International, Inc MAR | $394.75 | $150.22 | −62% | vs 600749 |
| Hyatt Hotels Corporation H | $172.97 | $47.06 | −73% | vs 600749 |
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