Anhui Xinhua Media Co Ltd (601801) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Anhui Xinhua Media Co Ltd ¥9.00, price ¥5.53, upside +62.8%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Anhui Xinhua Media Co Ltd
601801 · SHGClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥4.07 – ¥10.81 · fair‑value band ¥6.75 – ¥11.25 · the ¥5.53 price screens below the ¥9.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Anhui Xinhua Media Co., Ltd. engages in the cultural services, education services, supply chain management, and other culture-related businesses in China.
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Anhui Xinhua Media Co., Ltd. engages in the cultural services, education services, supply chain management, and other culture-related businesses in China. It engages in the general distribution of books, newspapers, periodicals, and electronic publications; wholesale and retail of audio-visual products; production of TV variety shows, specials, dramas, and cartoons; book rental, manufacturing and consulting services; warehousing, logistics, as well as distribution of textbooks for middle schools and primary schools. The company is also involved in distribution and chain management of publications, literary and digital products; computer information system design, integration and technical services; development and sale of educational software, computer hardware and software; electronic equipment and products, educational academic equipment sales and storage; equipment sales and storage of music, sports, art, health; sale of office furniture, medical furniture, finance; investment, development, management and consulting services for communication and cultural industries. In addition, it provides internet information, advertising, and import and export services; financial consulting; asset and property management; equipment and real estate leasing; and building installation and architectural decoration. The company was formerly known as Anhui Xinhua Distribution Group Limited. The company was founded in 2002 and is based in Hefei, China. Anhui Xinhua Media Co., Ltd. is a subsidiary of Anhui Xinhua Publishing (Group) Holdings Co., Ltd.
Stock analysis
Anhui Xinhua Media Co Ltd (601801) currently trades at ¥5.53, while our model-based Fair Value estimate is ¥9.00, implying the stock looks roughly 38.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥11.27 per share, and 19 of the 24 models we run sit above the ¥5.53 price.
Bear case: the Earnings-Based group reads lowest at ¥2.62, and 5 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: ¥6.75 (bear) to ¥11.25 (bull), the price of ¥5.53 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Anhui Xinhua Media Co Ltd reported revenue of 8.0B CNY in FY2025 versus 10.1B CNY in FY2021, a compound −5.7%/yr. Reported net income was 801M CNY in FY2025, compounding +5.8%/yr from FY2021.
Key figures
Market cap 10.8B CNY (≈ $1.6B) · P/E ratio 14.6 · P/S ratio 1.46 · EPS (TTM) ¥0.3800 · Dividend yield 5.4% · Net margin 10.0% · Return on equity 6.1% · Return on assets (EBIT) 4.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 63%, 601801 screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 47
Revenue & earnings trend
Growth Forecast
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Compare Anhui Xinhua Media Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 229 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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| Ulta Beauty, Inc ULTA | $543.81 | $647.05 | +19% |
| DICK'S Sporting Goods, Inc DKS | $133.94 | $177.50 | +33% |
| Best Buy Co BBY | $90.80 | $94.24 | +4% |
| China Tourism Group 601888 | ¥52.27 | ¥40.40 | −23% |
| Tractor Supply Company TSCO | $32.29 | $36.35 | +13% |
| Five Below, Inc FIVE | $232.28 | $184.19 | −21% |
| Murphy USA Inc MUSA | $508.14 | $358.33 | −29% |
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Key figures of Anhui Xinhua Media Co Ltd
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