Anhui Xinhua Media Co Ltd (601801) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Anhui Xinhua Media Co Ltd stock ¥9.00, price ¥5.86, upside +53.6%, quality 66 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Anhui Xinhua Media Co Ltd
601801 · SHGThe stock costs 35% less than our calculation considers fair.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range ¥4.07 – ¥10.81 · fair‑value band ¥6.75 – ¥11.25 · the ¥5.86 price screens below the ¥9.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Anhui Xinhua Media Co., Ltd. engages in the cultural services, education services, supply chain management, and other culture-related businesses in China.
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It engages in the general distribution of books, newspapers, periodicals, and electronic publications; wholesale and retail of audio-visual products; production of TV variety shows, specials, dramas, and cartoons; book rental, manufacturing and consulting services; warehousing, logistics, as well as distribution of textbooks for middle schools and primary schools.
The company is also involved in distribution and chain management of publications, literary and digital products; computer information system design, integration and technical services; development and sale of educational software, computer hardware and software; electronic equipment and products, educational academic equipment sales and storage; equipment sales and storage of music, sports, art, health; sale of office furniture, medical furniture, finance; investment, development, management and consulting services for communication and cultural industries.
In addition, it provides internet information, advertising, and import and export services; financial consulting; asset and property management; equipment and real estate leasing; and building installation and architectural decoration.
The company was formerly known as Anhui Xinhua Distribution Group Limited. The company was founded in 2002 and is based in Hefei, China. Anhui Xinhua Media Co., Ltd. is a subsidiary of Anhui Xinhua Publishing (Group) Holdings Co., Ltd.
Stock analysis
Anhui Xinhua Media Co Ltd (601801) currently trades at ¥5.86, while our model-based Fair Value estimate is ¥9.00, implying the stock looks roughly 35% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥12.21 per share, and 19 of the 26 models we run sit above the ¥5.86 price.
Bear case: the Dividend Discount group reads lowest at ¥1.43, and 7 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥6.75 (bear) to ¥11.25 (bull), the price of ¥5.86 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Anhui Xinhua Media Co Ltd reported revenue of 8.0B CNY in FY2025 versus 10.1B CNY in FY2021, a compound −5.7%/yr. Reported net income was 801M CNY in FY2025, compounding +5.8%/yr from FY2021.
Key figures
Market cap 11.5B CNY (≈ $1.7B) Small · P/E ratio 18.3 · P/S ratio 1.57 · EPS (TTM) ¥0.3200 · Dividend yield 5.1% · Net margin 8.4% · Return on equity 5.0% · Return on assets (EBIT) 4.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at 54%, 601801 screens cheaper than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Anhui Xinhua Media Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Quality Score by industry
- Return on equity by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| DICK'S Sporting Goods, Inc DKS | $140.82 | $201.62 | +43% | vs 601801 |
| Alimentation Couche-Tard Inc ATD | C$83.20 | C$106.00 | +27% | vs 601801 |
| Ulta Beauty, Inc ULTA | $644.76 | $650.56 | +1% | vs 601801 |
| Tractor Supply Company TSCO | $36.35 | $36.33 | +0% | vs 601801 |
| Best Buy Co BBY | $99.63 | $94.70 | −5% | vs 601801 |
| China Tourism Group 601888 | ¥54.22 | ¥48.19 | −11% | vs 601801 |
| Five Below, Inc FIVE | $240.30 | $184.99 | −23% | vs 601801 |
| Williams-Sonoma, Inc WSM | $254.06 | $164.11 | −35% | vs 601801 |
| Casey's General Stores, Inc CASY | $687.64 | $405.93 | −41% | vs 601801 |
| GameStop Corp GME | $25.12 | $11.87 | −53% | vs 601801 |
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Key figures of Anhui Xinhua Media Co Ltd
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