Southern Publishing and Media Co (601900) Fair Value & Analysis
Communication Services · CN · Market cap 10.3B CNY
Fair value as of: Aug 8, 2026
From 24 valuation models · updated 2 days ago
Fair value updated Aug 8, 2026, revised from ¥23.12 to ¥21.10 (−8.7%) since Jul 24, 2026. Share price +4.0% over the past month.
A solid business, screening 80% undervalued on our models.
What matters now
- The price is below even our cautious bear case (¥13.72). The market is more pessimistic than our downside scenario.
- Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (¥13.72 to ¥28.31) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 8, 2026.
How to read this chart
60‑month range ¥6.42 – ¥26.71 · fair‑value band ¥13.72 – ¥28.31 · the ¥11.73 price screens below the ¥21.10 fair value. Dashed = 300-day average. As of Aug 8, 2026.
Analysis
Southern Publishing and Media Co (601900) currently trades at ¥11.73, while our model-based Fair Value estimate is ¥21.10, implying the stock looks roughly 79.9% undervalued today. The Quality Score stands at 62/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Southern Publishing and Media Co generated revenue of 8.5B CNY at a net margin of 12.1%. Revenue declined 6.8% year over year. It earns a return on equity of 12.2%. The balance sheet holds a net cash position of 2.1B CNY. Fundamentals as of Aug 8, 2026
Our scenario range runs from ¥13.72 (bear case) to ¥28.31 (bull case); at ¥11.73, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 80%, 601900 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (¥22.71) versus Asset-Based (¥6.71). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 8, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Southern Publishing and Media Co.,Ltd. operates as a publishing company in China. It operates through six segments: Publishing; Distribution; Material Trading; Printing; Newspaper and Media; and Others. The company publishes and distributes books, newspapers, magazines, and electronic audio-visual publications.
Full company description
Southern Publishing and Media Co.,Ltd. operates as a publishing company in China. It operates through six segments: Publishing; Distribution; Material Trading; Printing; Newspaper and Media; and Others. The company publishes and distributes books, newspapers, magazines, and electronic audio-visual publications. In addition, it is involved in the printed materials business, such as primary and secondary school textbooks, teaching aids, stationery, and general books; media business, such as digital publishing and mobile media, distribution, retail, printing material sales, and cross-media operation. Further, the company material trading activities comprises of selling of paper, pulp, printing machinery and equipment, ink, and other related products. Additionally, it offers CD PC materials, cultural paper, packaging paper, UV varnish, hot melt glue adhesive, and papermaking fungicides. Southern Publishing and Media Co.,Ltd. was founded in 2008 and is based in Guangzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Southern Publishing and Media Co reported revenue of ¥8.6B in FY2025 versus ¥8.5B in FY2021, a compound +0.4%/yr. Reported net income was ¥1.0B in FY2025, compounding +1.9%/yr from FY2021.
Watch 601900: get an alert when its fair value changes →
Peer Group
Publishing · 110 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Aug 8, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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