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Southern Publishing and Media Co (601900) Fair Value & Analysis

Communication Services · CN · Market cap 10.3B CNY

Price¥11.43
Fair Value¥23.12
Upside+102.3%
Quality89/100
Evidence: Medium Range ¥14.45 – ¥28.31

Analysis

Southern Publishing and Media Co (601900) currently trades at ¥11.43, while our model-based Fair Value estimate is ¥23.12 — implying the stock looks roughly 102.3% undervalued today. We read business quality at 89/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

Southern Publishing and Media Co.,Ltd. operates as a publishing company in China. It operates through six segments: Publishing; Distribution; Material Trading; Printing; Newspaper and Media; and Others. The company publishes and distributes books, newspapers, magazines, and electronic audio-visual publications. In addition, it is involved in the printed materials business, such as primary and secondary school textbooks, teaching aids, stationery, and general books; media business, such as digital publishing and mobile media, distribution, retail, printing material sales, and cross-media operation. Further, the company material trading activities comprises of selling of paper, pulp, printing machinery and equipment, ink, and other related products. Additionally, it offers CD PC materials, cultural paper, packaging paper, UV varnish, hot melt glue adhesive, and papermaking fungicides. Southern Publishing and Media Co.,Ltd. was founded in 2008 and is based in Guangzhou, China.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.