DuZhe Publish&Media Co (603999) Fair Value & Analysis
Communication Services · CN · Market cap 3.2B CNY
Fair value as of: Jul 12, 2026
From 24 valuation models · updated 29 days ago
Share price +8.2% over the past month.
A solid business, but screening 54% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥3.15). The favourable scenario is already priced in.
- Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range ¥4.21 – ¥8.93 · fair‑value band ¥2.04 – ¥3.15 · the ¥5.52 price screens above the ¥2.52 fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
DuZhe Publish&Media Co (603999) currently trades at ¥5.52, while our model-based Fair Value estimate is ¥2.52, implying the stock looks roughly 54.4% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, DuZhe Publish&Media Co generated revenue of 852M CNY at a net margin of 10.1%. Revenue declined 25.2% year over year. It earns a return on equity of 4.2%. The balance sheet holds a net cash position of 750M CNY. Fundamentals as of Jul 12, 2026
Our scenario range runs from ¥2.04 (bear case) to ¥3.15 (bull case); at ¥5.52, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 38% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at -54%, 603999 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥2.80) versus Dividend Discount (¥0.3200). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 33
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
DuZhe Publish&Media Co.,Ltd engages in the publication, distribution, and reading services. The company publishes newspapers, periodicals, books, textbooks, and supplementary materials.
Full company description
DuZhe Publish&Media Co.,Ltd engages in the publication, distribution, and reading services. The company publishes newspapers, periodicals, books, textbooks, and supplementary materials. It also provides audio-visual publishing, electronic digital products, news and book publishing, mobile subscription accounts, mobile apps, online radio audio content, and online reading and writing education. In addition, it offers online live streaming; operate an online store; organize offline events; and engages in advertising and cultural and creative product development. Further, the company is involved in the advertising business; production and distribution of animation; technology promotion and application services; retail; cultural creativity; and business services. The company was founded in 2009 and is headquartered in Lanzhou, China. DuZhe Publish&Media Co.,Ltd is a subsidiary of Reader Publishing Group Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
DuZhe Publish&Media Co reported revenue of ¥901M in FY2025 versus ¥1.2B in FY2021, a compound −7.3%/yr. Reported net income was ¥85.5M in FY2025, compounding +0.1%/yr from FY2021.
603999 screens 54% overvalued. Compare with The New York Times Company →
Peer Group
Publishing · 110 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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