6966 (6966) Fair Value & Analysis
Consumer Cyclical · Market cap HK$520M
Fair value as of: Jul 2, 2026
From 4 valuation models · updated today
Share price +6.1% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.3950 – HK$0.6000 · fair‑value band HK$0.2100 – HK$0.2200 · the HK$0.5200 price screens above the HK$0.2100 fair value. As of Jul 2, 2026.
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6966 (6966) currently trades at HK$0.5200, while our model-based Fair Value estimate is HK$0.2100 — implying the stock looks roughly 59.6% overvalued today. We read business quality at 50/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
Over the trailing twelve months, 6966 generated revenue of HK$26.0M at a net margin of -45.3%. Revenue declined 24.9% year over year. It earns a return on equity of -5.4%. The balance sheet holds a net cash position of HK$189M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
6966 reported revenue of HK$25.3M in FY2025 versus HK$43.9M in FY2021, a compound −12.9%/yr. Reported net income was −HK$11.5M in FY2025.
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6 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Rollins, Inc ROL | $44.41 | $21.11 | -52% |
| Service Corporation SCI | $73.84 | $33.66 | -54% |
| H&R Block, Inc HRB | $37.21 | $78.83 | +112% |
| Frontdoor, Inc FTDR | $67.10 | $75.55 | +13% |
| Bright Horizons Family Solutions Inc BFAM | $64.02 | $72.82 | +14% |
| Fu Shou Yuan International Group FSHUF | $0.3800 | $0.5700 | +50% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.