6979 (6979) Fair Value & Analysis

Consumer Defensive · Market cap HK$24.3B

6 6979 6979 · HK

PriceHK$7.17

Fair ValueHK$3.85

Upside-46.3%

Quality41/100

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Evidence: Medium Range HK$2.89 – HK$4.51

Fair value as of: Jul 2, 2026

From 14 valuation models · updated today

Share price +0.2% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$6.02 – HK$10.06 · fair‑value band HK$2.89 – HK$4.51 · the HK$7.17 price screens above the HK$3.85 fair value. As of Jul 2, 2026.

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Analysis

6979 (6979) currently trades at HK$7.17, while our model-based Fair Value estimate is HK$3.85 — implying the stock looks roughly 46.3% overvalued today. We read business quality at 41/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

Over the trailing twelve months, 6979 generated revenue of HK$3.7B at a net margin of 14.8%. Revenue declined 60.7% year over year. It earns a return on equity of 3.9%. The balance sheet holds a net cash position of HK$4.4B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$3.7B

Revenue growth (YoY) -60.7%

Net margin 14.8%

Return on equity 3.9%

Free cash flow −HK$456M FY2025

P/E ratio 37.7

More key figures

Operating margin -18.7%

EPS (TTM) HK$0.1700

Dividend yield 0.9%

EPS growth (YoY) -23.5%

Net cash HK$4.4B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6979 reported revenue of HK$3.7B in FY2025 versus HK$5.1B in FY2021, a compound −8.0%/yr. Reported net income was HK$538M in FY2025, compounding −15.0%/yr from FY2021.

Revenue −8.0%/yr

FY21 HK$5.1B

FY22 HK$5.9B

FY23 HK$7.0B

FY24 HK$7.1B

FY25 HK$3.7B

Net income −15.0%/yr

FY21 HK$1.0B

FY22 HK$1.0B

FY23 HK$2.3B

FY24 HK$1.3B

FY25 HK$538M

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Frequently asked questions

Is 6979 (6979) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$3.85 versus a price of HK$7.17 — about −46% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 6979?

Our model-based fair value for 6979 is HK$3.85 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$7.17.

What is the quality score of 6979?

6979 has a Quality Score of 41/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6979 (6979)?

6979 reported trailing-twelve-month revenue of about HK$3.7B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6979?

The net profit margin of 6979 is about 14.8%, meaning it keeps roughly 14.8% of revenue as net income. Based on the latest reported figures.

Does 6979 pay a dividend?

6979 currently shows a dividend yield of about 0.86% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.