PChome Online (8044) fair value: what the stock is really worth
As of Oct 8, 2026: fair value of PChome Online TWD 27.71, price TWD 24.20, upside +14.5%, quality 28 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range 22.15 TWD – 147.69 TWD · fair‑value band 16.85 TWD – 38.57 TWD · the 24.20 TWD price screens below the 27.71 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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PChome Online Inc., together with its subsidiaries, provides e-commerce, fintech, and web portal services in Taiwan. It operates through E-Commerce-Sales, Market Place, Fintech, and Other segments.
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PChome Online Inc., together with its subsidiaries, provides e-commerce, fintech, and web portal services in Taiwan. It operates through E-Commerce-Sales, Market Place, Fintech, and Other segments. The company operates PChome 24h Shopping, a B2C online shopping platform; Ruten, a C2C auction site; PChome Store, a B2B2C online business startup platform; PChome Travel, a travel e-commerce platform; PChome Global, PChome Thai, and Bibian, which are cross-border e-commerce platforms; Pi Wallet, a mobile payment solution; PChome Interpay, an electronic payment solution; PChomePay, a third-party payment system; online insurance; Cherri Tech's TapPay, which provides payment gateways; and Mamilove, an e-commerce platform. It also engages in the wholesale and retail of office machinery, equipment, and information software; software design; digital information supply; data processing; telecommunications businesses; international trade and investment activities; travel agency businesses; transportation and logistics; clothing sales; information processing and provision of electronic information; financial institution creditor's right purchase; online payment processing; and internet services. PChome Online Inc. was founded in 1996 and is headquartered in Taipei, Taiwan.
Stock analysis
PChome Online (8044) currently trades at 24.20 TWD, while our model-based Fair Value estimate is 27.71 TWD, implying the stock looks roughly 12.7% undervalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 85/100, which puts the evidence level at low.
Scenario range: 16.85 TWD (bear) to 38.57 TWD (bull), the price of 24.20 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 28/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
PChome Online reported revenue of 36.9B TWD in FY2025 versus 48.6B TWD in FY2021, a compound −6.7%/yr. Reported net income was −921M TWD in FY2025.
Key figures
Market cap 4.9B TWD (≈ $155M) · P/S ratio 0.13 · EPS (TTM) −3.87 TWD · Net margin −2.5% · Return on equity −6.7% · Return on assets (EBIT) 1.0% · Operating margin 0.4% · Revenue (TTM) 38.5B TWD.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 15%, 8044 screens cheaper than that median.
Fair Value models
Bear 16.85 TWDFair Value 27.71 TWDBull 38.57 TWD
Price 24.20 TWD · Upside +14.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.4%
Start year 2020 (pandemic). Over 10 years: +4.9% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
0.8% (2020) → −0.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 101 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "PChome Online Fair Value". https://www.fairvalue-calculator.com/stock/8044
Frequently asked questions
Is PChome Online (8044) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of 27.71 TWD versus a price of 24.20 TWD, about +15% upside (undervalued).
What is the fair value of 8044?
Our model-based fair value for PChome Online is 27.71 TWD (as of Oct 2, 2026), built from audited fundamentals. The current price: 24.20 TWD.
What is the quality score of 8044?
PChome Online has a Quality Score of 28/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PChome Online (8044)?
Our model-based price target is the fair value of 27.71 TWD (as of Oct 2, 2026) from 2 valuation models. Cautious scenario 16.85 TWD, optimistic scenario 38.57 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the PChome Online stock forecast for 2026?
Our models put fair value at 27.71 TWD, about +15% upside versus a price of 24.20 TWD (undervalued). Cautious scenario 16.85 TWD, optimistic scenario 38.57 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of PChome Online (8044)?
PChome Online reported trailing-twelve-month revenue of about 38.5B TWD (latest available figure, as of Oct 2, 2026).
What is the intrinsic value of PChome Online (8044)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PChome Online it is 27.71 TWD per share (as of Oct 2, 2026), against a price of 24.20 TWD. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is PChome Online stock overvalued or undervalued in 2026?
As of Oct 2, 2026, 8044 trades below its calculated fair value: price 24.20 TWD, fair value 27.71 TWD, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 8044?
No. The price is what the market pays today (24.20 TWD); the fair value is what the company's own numbers justify (27.71 TWD). For PChome Online the two are 3.51 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is PChome Online worth?
The market values PChome Online at about 4.9B TWD (market capitalisation, as of Oct 2, 2026). Per share that is 24.20 TWD; our models calculate a fair value of 27.71 TWD per share.
What do the bullish and bearish scenarios say about 8044?
Our models span a range for PChome Online: cautious scenario 16.85 TWD, base 27.71 TWD, optimistic 38.57 TWD per share (as of Oct 2, 2026, price 24.20 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of PChome Online (8044)?
Balance-sheet figures for PChome Online (as of Oct 2, 2026): return on equity −6.7%, debt of 0.48 per unit of equity. They feed the Quality Score of 28/100, which measures business quality independently of the share price.
How far is 8044 from its 52-week high?
PChome Online trades at 24.20 TWD, about 32% below its 52-week high of 35.50 TWD and 9% above the low of 22.15 TWD (as of Oct 8, 2026). Distance from the high says nothing about value: that is what the fair value of 27.71 TWD is for.
Which stocks are comparable to PChome Online?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PChome Online stock attractive at the current price?
The data as of Oct 2, 2026: price 24.20 TWD, calculated fair value 27.71 TWD (+15%), Quality Score 28/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 8044 calculated?
We run PChome Online through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 27.71 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. PChome Online currently trades 13 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PChome Online (8044)?
The closing price on Oct 8, 2026 was 24.20 TWD. Our model-based fair value is 27.71 TWD, about +15% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PChome Online right now?
A fairly wide model range (16.85 TWD to 38.57 TWD) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of PChome Online
How large is the market capitalisation of PChome Online (8044)?
The market capitalisation of PChome Online is 4.9B TWD (≈ $155M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PChome Online (8044)?
The price-to-sales ratio of PChome Online is 0.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PChome Online (8044)?
Earnings per share at PChome Online are −3.87 TWD. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of PChome Online (8044)?
The net margin of PChome Online is −2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PChome Online (8044)?
The return on equity (ROE) of PChome Online is −6.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PChome Online (8044)?
On an EBIT basis the return on assets of PChome Online is 1.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PChome Online (8044)?
The operating margin of PChome Online is 0.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PChome Online (8044)?
Revenue at PChome Online is growing +11.5% versus a year earlier (3y avg −7.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PChome Online (8044)?
Earnings per share at PChome Online are growing −0.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does PChome Online (8044) generate?
The free cash flow of PChome Online is −1.1B TWD (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does PChome Online (8044) carry?
The net debt of PChome Online is 3.8B TWD (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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