PChome Online Inc (8044) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 6.1B TWD
Fair value as of: Jul 12, 2026
From 4 valuation models · updated today
Fair value updated Jul 12, 2026 — revised from 132.06 TWD to 32.60 TWD (−75.3%) since Jun 24, 2026. Share price −10.6% over the past month.
Price vs Fair Value (12 months)
12‑month range 22.15 TWD – 36.85 TWD · fair‑value band 19.82 TWD – 45.38 TWD · the 28.15 TWD price screens below the 32.60 TWD fair value. As of Jul 12, 2026.
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PChome Online Inc (8044) currently trades at 28.15 TWD, while our model-based Fair Value estimate is 32.60 TWD — implying the stock looks roughly 15.8% undervalued today. We read business quality at 30/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, PChome Online Inc generated revenue of 37.5B TWD at a net margin of -2.3%. Revenue grew 7.1% year over year. It earns a return on equity of -8.2%. Net debt stands at 3.8B TWD. Fundamentals as of Jul 12, 2026
Our scenario range runs from 19.82 TWD (bear case) to 45.38 TWD (bull case); at 28.15 TWD, the current price sits within that range. The share trades about 26% below its 52-week high and 27% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -8% fair-value upside — at 16%, 8044 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 12, 2026. TTM = trailing twelve months.
About the company
PChome Online Inc., together with its subsidiaries, provides e-commerce, fintech, and web portal services in Taiwan. It operates through E-Commerce-Sales, Market Place, Fintech, and Other segments. The company operates PChome 24h Shopping, a B2C online shopping platform; Ruten, a C2C auction site; PChome Store, a B2B2C online business startup platform; PChome Travel, a travel e-commerce platform; PChome Global, PChome Thai, and Bibian, which are cross-border e-commerce platforms; Pi Wallet, a mobile payment solution; PChome Interpay, an electronic payment solution; PChomePay, a third-party payment system; online insurance; Cherri Tech's TapPay, which provides payment gateways; and Mamilove, an e-commerce platform. It also engages in the wholesale and retail of office machinery, equipment, and information software; software design; digital information supply; data processing; telecommunications businesses; international trade and investment activities; travel agency businesses; …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PChome Online Inc reported revenue of 36.9B TWD in FY2025 versus 48.6B TWD in FY2021, a compound −6.7%/yr. Reported net income was −921M TWD in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.