PChome Online (8044) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 5.5B TWD
Strengths
Risks
Fair value as of: Aug 13, 2026
From 4 valuation models · updated 12 days ago
Share price −5.7% over the past month.
Below-average quality, trading 10% below our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A fairly wide model range (16.85 TWD to 38.57 TWD) leaves room in how you read the outcome.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 22.15 TWD – 147.69 TWD · fair‑value band 16.85 TWD – 38.57 TWD · the 24.80 TWD price screens below the 27.71 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
PChome Online (8044) currently trades at 24.80 TWD, while our model-based Fair Value estimate is 27.71 TWD, implying the stock looks roughly 11.7% undervalued today. The Quality Score stands at 27/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, PChome Online generated revenue of 37.5B TWD at a net margin of -2.3%. Revenue grew 7.1% year over year. It earns a return on equity of -8.2%. Net debt stands at 3.8B TWD. Fundamentals as of Aug 13, 2026
Our scenario range runs from 16.85 TWD (bear case) to 38.57 TWD (bull case); at 24.80 TWD, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -51% fair-value upside, at 12%, 8044 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 4 models by family
Widest divergence: Multiples (55.60 TWD) versus Dividend Discount (4.73 TWD). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 28 · Market factors (momentum, volatility) 35
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
PChome Online Inc., together with its subsidiaries, provides e-commerce, fintech, and web portal services in Taiwan. It operates through E-Commerce-Sales, Market Place, Fintech, and Other segments.
Full company description
PChome Online Inc., together with its subsidiaries, provides e-commerce, fintech, and web portal services in Taiwan. It operates through E-Commerce-Sales, Market Place, Fintech, and Other segments. The company operates PChome 24h Shopping, a B2C online shopping platform; Ruten, a C2C auction site; PChome Store, a B2B2C online business startup platform; PChome Travel, a travel e-commerce platform; PChome Global, PChome Thai, and Bibian, which are cross-border e-commerce platforms; Pi Wallet, a mobile payment solution; PChome Interpay, an electronic payment solution; PChomePay, a third-party payment system; online insurance; Cherri Tech's TapPay, which provides payment gateways; and Mamilove, an e-commerce platform. It also engages in the wholesale and retail of office machinery, equipment, and information software; software design; digital information supply; data processing; telecommunications businesses; international trade and investment activities; travel agency businesses; transportation and logistics; clothing sales; information processing and provision of electronic information; financial institution creditor's right purchase; online payment processing; and internet services. PChome Online Inc. was founded in 1996 and is headquartered in Taipei, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PChome Online reported revenue of 36.9B TWD in FY2025 versus 48.6B TWD in FY2021, a compound −6.7%/yr. Reported net income was −921M TWD in FY2025.
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Peer Group
Internet Retail · 105 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $260.11 | $127.67 | -51% |
| Alibaba Group 89988 | HK$97.45 | HK$48.38 | -50% |
| PDD Holdings PDD | $89.04 | $224.27 | +152% |
| MercadoLibre, Inc MELI | $1,828 | $798.98 | -56% |
| DoorDash, Inc DASH | $216.35 | $38.64 | -82% |
| Sea Limited SE | $128.11 | $52.70 | -59% |
| JD.com, Inc 89618 | ¥95.45 | ¥73.98 | -22% |
| eBay Inc EBAY | $104.13 | $60.13 | -42% |
| Coupang, Inc CPNG | $16.32 | $2.79 | -83% |
| Delivery Hero SE DHER | €37.04 | €12.71 | -66% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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