Ms Concept Ltd (8447) fair value: what the stock is really worth
As of Oct 28, 2026: fair value (intrinsic value) of Ms Concept Ltd stock HK$0.07, price HK$0.05, upside +39.6%, quality 71 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 25, 2026.
How to read this chart
60‑month range HK$0.0310 – HK$0.1740 · fair‑value band HK$0.0673 – HK$0.0832 · the HK$0.0520 price screens below the HK$0.0726 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 25, 2026.
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MS Concept Limited, an investment holding company, provides catering services in Hong Kong. It owns and operates restaurants under the Mr. Steak, Mr. Steak " Buffet à la minute, The Sky Bar, Bistro Bloom, Hana Nabe, and Taiwanese Bussan Hotpot brand names. The company also provides catering services.
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The company was founded in 2000 and is headquartered in Hong Kong, Hong Kong. MS Concept Limited is a subsidiary of Future More Company Limited.
Stock analysis
Ms Concept Ltd (8447) currently trades at HK$0.0520, while our model-based Fair Value estimate is HK$0.0726, implying the stock looks roughly 28.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$0.2700 per share, and 18 of the 21 models we run sit above the HK$0.0520 price.
Bear case: the Economic Profit group reads lowest at HK$0.0300, and 3 of the 21 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$0.0673 (bear) to HK$0.0832 (bull), the price of HK$0.0520 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Ms Concept Ltd reported revenue of HK$236M in FY2026 versus HK$203M in FY2022, a compound +3.8%/yr. Reported net income was HK$4.1M in FY2026.
Key figures
Market cap HK$52.0M (≈ $6.6M) Micro · P/S ratio 0.34 · Net margin 1.7% · Return on equity 31.6% · Return on assets (EBIT) 2.8% · Operating margin 1.9% · Revenue (TTM) HK$236M · Revenue growth (YoY) −14.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 39 out of 100 (low confidence).
What moves the price
The share trades about 46% below its 52-week high and 58% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −23% fair-value upside, at 40%, 8447 screens cheaper than that median.
Fair Value models
BearHK$0.0673Fair Value HK$0.0726BullHK$0.0832
Price HK$0.0520 · Upside +39.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−6.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.5%
Start year 2021 (pandemic). Over 10 years: +1.9% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
≈ +1.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +1.4%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 1.4% / −10.8%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−11% → 3%
⚠ Revenue per share shrinking 1.3%/yr over ~8Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
⚠ Base effect: the rate starts in the earnings trough around 2021 (starting value 0.004 per share, median 0.008 in 2016 to 2019). It measures the recovery from the trough, not lasting growth.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 211 stocks
Beats the industry median on 7/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score71 · Top 25%
Fair Value upside+39.6% · Above median
Profitability
Return on equity (12 months)31.6% · Top 25%
Return on assets4.5% · Above median
Net margin (12 months)1.7% · Below median
Operating margin (12 months)1.9% · Below median
Growth and dividend
Revenue growth (quarter YoY)−14.1% · Bottom 25%
Valuation Multiplesvs Restaurants median · lower = cheaper
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Is Ms Concept Ltd (8447) overvalued or undervalued?
As of Oct 25, 2026, our model estimates a fair value of HK$0.0726 versus a price of HK$0.0520, about +40% upside (undervalued).
What is the fair value of 8447?
Our model-based fair value for Ms Concept Ltd is HK$0.0726 (as of Oct 25, 2026), built from audited fundamentals. The current price: HK$0.0520.
What is the quality score of 8447?
Ms Concept Ltd has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ms Concept Ltd (8447)?
Our model-based price target is the fair value of HK$0.0726 (as of Oct 25, 2026) from 21 valuation models. Cautious scenario HK$0.0673, optimistic scenario HK$0.0832. It is a calculation from audited fundamentals, not an analyst target.
What is the Ms Concept Ltd stock forecast for 2026?
Our models put fair value at HK$0.0726, about +40% upside versus a price of HK$0.0520 (undervalued). Cautious scenario HK$0.0673, optimistic scenario HK$0.0832. The calculation is refreshed regularly with new filings.
What is the revenue of Ms Concept Ltd (8447)?
Ms Concept Ltd reported trailing-twelve-month revenue of about HK$236M (latest available figure, as of Oct 25, 2026).
What is the intrinsic value of Ms Concept Ltd (8447)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ms Concept Ltd it is HK$0.0726 per share (as of Oct 25, 2026), against a price of HK$0.0520. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Ms Concept Ltd stock overvalued or undervalued in 2026?
As of Oct 25, 2026, 8447 trades below its calculated fair value: price HK$0.0520, fair value HK$0.0726, a gap of about +40% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 8447?
No. The price is what the market pays today (HK$0.0520); the fair value is what the company's own numbers justify (HK$0.0726). For Ms Concept Ltd the two are HK$0.0206 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ms Concept Ltd worth?
The market values Ms Concept Ltd at about HK$52.0M (market capitalisation, as of Oct 25, 2026). Per share that is HK$0.0520; our models calculate a fair value of HK$0.0726 per share.
What do the bullish and bearish scenarios say about 8447?
Our models span a range for Ms Concept Ltd: cautious scenario HK$0.0673, base HK$0.0726, optimistic HK$0.0832 per share (as of Oct 25, 2026, price HK$0.0520). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Ms Concept Ltd (8447)?
Balance-sheet figures for Ms Concept Ltd (as of Oct 25, 2026): return on equity 31.6%. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is 8447 from its 52-week high?
Ms Concept Ltd trades at HK$0.0520, about 46% below its 52-week high of HK$0.0960 and 58% above the low of HK$0.0330 (as of Oct 28, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.0726 is for.
Which stocks are comparable to Ms Concept Ltd?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Yum! Brands, Inc, Chipotle Mexican Grill, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ms Concept Ltd stock attractive at the current price?
The data as of Oct 25, 2026: price HK$0.0520, calculated fair value HK$0.0726 (+40%), Quality Score 71/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 8447 calculated?
We run Ms Concept Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.0726, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Ms Concept Ltd currently trades 28 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Ms Concept Ltd (8447)?
The closing price on Oct 28, 2026 was HK$0.0520. Our model-based fair value is HK$0.0726, about +40% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Ms Concept Ltd right now?
The rarer combination: high quality (71/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (HK$0.0673). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Ms Concept Ltd
How large is the market capitalisation of Ms Concept Ltd (8447)?
The market capitalisation of Ms Concept Ltd is HK$52.0M (≈ $6.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ms Concept Ltd (8447)?
The price-to-sales ratio of Ms Concept Ltd is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Ms Concept Ltd (8447)?
The net margin of Ms Concept Ltd is 1.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ms Concept Ltd (8447)?
The return on equity (ROE) of Ms Concept Ltd is 31.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ms Concept Ltd (8447)?
On an EBIT basis the return on assets of Ms Concept Ltd is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ms Concept Ltd (8447)?
The operating margin of Ms Concept Ltd is 1.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ms Concept Ltd (8447)?
Revenue at Ms Concept Ltd is growing −14.1% versus a year earlier (3y avg −2.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ms Concept Ltd (8447)?
Earnings per share at Ms Concept Ltd are growing −74.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Ms Concept Ltd (8447) generate?
The free cash flow of Ms Concept Ltd is HK$29.0M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Ms Concept Ltd (8447) carry?
The net debt of Ms Concept Ltd is HK$25.0M (fiscal year 2026, ≈ 0.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 25, 2026