Ms Concept Ltd (8447) fair value: what the stock is really worth
We calculate from audited financials what Ms Concept Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range HK$0.0310 – HK$0.1740 · fair‑value band HK$0.0618 – HK$0.1000 · the HK$0.0670 price screens below the HK$0.0793 fair value. Dashed = 300-day average. As of Sep 13, 2026.
MS Concept Limited, an investment holding company, provides catering services in Hong Kong. It owns and operates restaurants under the Mr. Steak, Mr. Steak " Buffet à la minute, The Sky Bar, Bistro Bloom, Hana Nabe, and Taiwanese Bussan Hotpot brand names. The company also provides catering services.
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MS Concept Limited, an investment holding company, provides catering services in Hong Kong. It owns and operates restaurants under the Mr. Steak, Mr. Steak " Buffet à la minute, The Sky Bar, Bistro Bloom, Hana Nabe, and Taiwanese Bussan Hotpot brand names. The company also provides catering services. The company was founded in 2000 and is headquartered in Hong Kong, Hong Kong. MS Concept Limited is a subsidiary of Future More Company Limited.
Stock analysis
Ms Concept Ltd (8447) currently trades at HK$0.0670, while our model-based Fair Value estimate is HK$0.0793, implying the stock looks roughly 15.5% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$0.3500 per share, and 10 of the 11 models we run sit above the HK$0.0670 price.
Bear case: the Asset-Based group reads lowest at HK$0.0100, and 1 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.0618 (bear) to HK$0.1000 (bull), the price of HK$0.0670 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Ms Concept Ltd reported revenue of HK$253M in FY2025 versus HK$173M in FY2021, a compound +10.1%/yr. Reported net income was −HK$17.2M in FY2025.
Key figures
Market cap HK$67.0M (≈ $8.5M) · P/S ratio 0.21 · Net margin −6.8% · Return on equity −3.7% · Return on assets (EBIT) −1.7% · Operating margin 4.1% · Revenue (TTM) HK$254M · Revenue growth (YoY) +0.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 116% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at 18%, 8447 screens cheaper than that median.
Fair Value models
Bear HK$0.0618Fair Value HK$0.0793Bull HK$0.1000
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.39/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+12.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−0.2% (2020) → −3.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−38.0%
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 223 stocks
Beats the industry median on 5/8 measures
Overall it ranks above its industry peers.
Valuation
Quality Score63 · Top 25%
Profitability
Return on assets5% · Above median
Net margin (TTM)0% · Below median
Operating margin (TTM)4% · Below median
Growth and dividend
Revenue growth0% · Below median
Valuation Multiplesvs Restaurants median · lower = cheaper
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Is Ms Concept Ltd (8447) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of HK$0.0793 versus a price of HK$0.0670, about +18% upside (undervalued).
What is the fair value of 8447?
Our model-based fair value for Ms Concept Ltd is HK$0.0793 (as of Sep 13, 2026), built from audited fundamentals. The current price: HK$0.0670.
What is the quality score of 8447?
Ms Concept Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ms Concept Ltd (8447)?
Our model-based price target is the fair value of HK$0.0793 (as of Sep 13, 2026) from 11 valuation models. Cautious scenario HK$0.0618, optimistic scenario HK$0.1000. It is a calculation from audited fundamentals, not an analyst target.
What is the Ms Concept Ltd stock forecast for 2026?
Our models put fair value at HK$0.0793, about +18% upside versus a price of HK$0.0670 (undervalued). Cautious scenario HK$0.0618, optimistic scenario HK$0.1000. The calculation is refreshed regularly with new filings.
What is the revenue of Ms Concept Ltd (8447)?
Ms Concept Ltd reported trailing-twelve-month revenue of about HK$254M (latest available figure, as of Sep 13, 2026).
What growth is priced into Ms Concept Ltd (8447)?
For today's price to be fair in a discounted-cash-flow model, Ms Concept Ltd would have to grow free cash flow by -38.0 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.3 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 8447 use?
Our models discount Ms Concept Ltd at 9.0 %: a base by market capitalisation (nano), damped by beta 0.35, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Ms Concept Ltd that is -38.0 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Ms Concept Ltd (8447) delivered so far?
Over the past 5 years revenue at Ms Concept Ltd grew +2.3 % a year. The price currently implies -38.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Ms Concept Ltd (8447) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Ms Concept Ltd (-38.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Ms Concept Ltd (8447)?
The free-cash-flow yield on the price is 45.73 %: that much free cash flow Ms Concept Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Ms Concept Ltd (8447)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ms Concept Ltd it is HK$0.0793 per share (as of Sep 13, 2026), against a price of HK$0.0670. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is Ms Concept Ltd stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 8447 trades below its calculated fair value: price HK$0.0670, fair value HK$0.0793, a gap of about +18% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 8447?
No. The price is what the market pays today (HK$0.0670); the fair value is what the company's own numbers justify (HK$0.0793). For Ms Concept Ltd the two are HK$0.0123 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ms Concept Ltd worth?
The market values Ms Concept Ltd at about HK$67.0M (market capitalisation, as of Sep 13, 2026). Per share that is HK$0.0670; our models calculate a fair value of HK$0.0793 per share.
What do the bullish and bearish scenarios say about 8447?
Our models span a range for Ms Concept Ltd: cautious scenario HK$0.0618, base HK$0.0793, optimistic HK$0.1000 per share (as of Sep 13, 2026, price HK$0.0670). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Ms Concept Ltd (8447)?
Balance-sheet figures for Ms Concept Ltd (as of Sep 13, 2026): return on equity −3.7%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 8447 from its 52-week high?
Ms Concept Ltd trades at HK$0.0670, about 32% below its 52-week high of HK$0.0980 and 116% above the low of HK$0.0310 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.0793 is for.
Which stocks are comparable to Ms Concept Ltd?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Chipotle Mexican Grill, Inc, Yum! Brands, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ms Concept Ltd stock attractive at the current price?
The data as of Sep 13, 2026: price HK$0.0670, calculated fair value HK$0.0793 (+18%), Quality Score 63/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 8447 calculated?
We run Ms Concept Ltd through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.0793, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Ms Concept Ltd currently trades 18 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Ms Concept Ltd right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Ms Concept Ltd
How large is the market capitalisation of Ms Concept Ltd (8447)?
The market capitalisation of Ms Concept Ltd is HK$67.0M (≈ $8.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ms Concept Ltd (8447)?
The price-to-sales ratio of Ms Concept Ltd is 0.21 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Ms Concept Ltd (8447)?
The net margin of Ms Concept Ltd is −6.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ms Concept Ltd (8447)?
The return on equity (ROE) of Ms Concept Ltd is −3.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ms Concept Ltd (8447)?
On an EBIT basis the return on assets of Ms Concept Ltd is −1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ms Concept Ltd (8447)?
The operating margin of Ms Concept Ltd is 4.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ms Concept Ltd (8447)?
Revenue at Ms Concept Ltd is growing +0.3% versus a year earlier (3y avg +7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ms Concept Ltd (8447)?
Earnings per share at Ms Concept Ltd are growing −74.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Ms Concept Ltd (8447) carry?
The net debt of Ms Concept Ltd is HK$35.2M (fiscal year 2025, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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