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Fad International Company (9589) fair value: what the stock is really worth

We calculate from audited financials what Fad International Company is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Cyclical · SA · ISIN SA15THA4LQH2

FI Broad data Sep 13, 2026

Fad International Company

9589 · SR

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

Fair value 107.94 SAR · Strongly undervalued (+69%)
Quality 74/100
!Weak Growth (revenue 3y −2.5 %/yr)
!Thin margins · 3.7% net margin (TTM)
generates free cash flow
Ranks above peers (12/13)
!Moderate moat 48/100
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

105.30 SAR 58.79 SAR Fair Value 107.94 SAR Nov 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

34‑month range 58.79 SAR – 105.30 SAR · fair‑value band 79.24 SAR – 134.93 SAR · the 63.80 SAR price screens below the 107.94 SAR fair value. Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Fad International Company engages in the retail and wholesale of women dresses and related accessories under the Vivid Flair London and Femi9 brand names.

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Fad International Company engages in the retail and wholesale of women dresses and related accessories under the Vivid Flair London and Femi9 brand names. It is involved in the retail and wholesale trading of clothes, fabrics, bags, suitcases, shoes and their accessories, leather products, synthetic and natural perfumes, cosmetics, and makeup and lotions, as well as sunglasses for men, women, and children. The company sells its products through stores and e-commerce website. It operates in the Kingdom of Saudi Arabia, the United Arab Emirates, Bahrain, Qatar, and Egypt. The company was founded in 1999 and is based in Jeddah, the Kingdom of Saudi Arabia.

Stock analysis

Fad International Company (9589) currently trades at 63.80 SAR, while our model-based Fair Value estimate is 107.94 SAR, implying the stock looks roughly 40.9% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 155.15 SAR per share, and 17 of the 24 models we run sit above the 63.80 SAR price.

Bear case: the Asset-Based group reads lowest at 11.64 SAR, and 7 of the 24 models stay below the price. Evidence for this calculation is high.

Scenario range: 79.24 SAR (bear) to 134.93 SAR (bull), the price of 63.80 SAR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Fad International Company reported revenue of 158M SAR in FY2025 versus 149M SAR in FY2021, a compound +1.5%/yr. Reported net income was 5.9M SAR in FY2025, compounding −19.0%/yr from FY2021.

Key figures

Market cap 76.5M SAR (≈ $20.4M) · P/E ratio 13.0 · P/S ratio 0.48 · EPS (TTM) 4.91 SAR · Dividend yield 7.9% · Net margin 3.7% · Return on equity 28.2% · Return on assets (EBIT) 13.9%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 26% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 69%, 9589 screens cheaper than that median.

Fair Value models

Bear 79.24 SAR Fair Value 107.94 SAR Bull 134.93 SAR
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then (3.47 SAR per share) are deliberately not added. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 158.08 SAR 198.27 SAR 262.96 SAR 77
Growth DCF 161.99 SAR 199.72 SAR 255.91 SAR 74
Owner Earnings 170.72 SAR 214.20 SAR 284.17 SAR 72
All 24 models by family
DCF Models
FCF DCF 158.08 SAR 198.27 SAR 262.96 SAR 77
Owner Earnings 170.72 SAR 214.20 SAR 284.17 SAR 72
5Y Revenue Exit 109.74 SAR 138.57 SAR 180.09 SAR 68
5Y EBITDA Exit 187.90 SAR 273.60 SAR 387.06 SAR 69
5Y P/E Exit 113.26 SAR 144.65 SAR 182.65 SAR 67
10Y Revenue Exit 130.82 SAR 151.93 SAR 172.83 SAR 63
10Y EBITDA Exit 172.73 SAR 223.23 SAR 276.43 SAR 64
10Y P/E Exit 133.97 SAR 155.15 SAR 174.11 SAR 60
Earnings-Based
Graham-Dodd 33.36 SAR 40.78 SAR 45.88 SAR 65
EPV 51.46 SAR 57.25 SAR 61.95 SAR 70
Dividend Discount
Gordon GGM 34.82 SAR 37.21 SAR 40.74 SAR 67
DDM Multi-Stage 34.82 SAR 40.30 SAR 47.14 SAR 65
Multiples
P/E Multiple 80.96 SAR 107.94 SAR 134.93 SAR 63
P/S Multiple 62.56 SAR 83.41 SAR 104.26 SAR 58
P/B Multiple 52.12 SAR 69.49 SAR 86.86 SAR 55
EV/EBIT 104.51 SAR 138.26 SAR 172.02 SAR 63
EV/EBITDA 250.02 SAR 332.28 SAR 414.54 SAR 64
EV/Revenue 71.50 SAR 100.76 SAR 130.01 SAR 51
Asset-Based
NCAV (Graham) 8.69 SAR 11.64 SAR 17.37 SAR 51
Growth DCF
Growth DCF 161.99 SAR 199.72 SAR 255.91 SAR 74
Rev-Margin DCF 109.74 SAR 142.94 SAR 185.61 SAR 68
Economic Profit
Residual Income 23.25 SAR 28.24 SAR 62.22 SAR 68
ROIC Compounder 51.46 SAR 58.29 SAR 64.33 SAR 67
Growth Earnings
Growth-Adj P/E 57.07 SAR 81.53 SAR 105.99 SAR 65

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Quality Score breakdown

Overall quality 74/100

Of which business quality 73 · Market factors (momentum, volatility) 45

Profitability 75
Margins and returns on capital today
Quality Growth 57
Are margins and returns improving?
Cashflow 83
Earnings quality: real cash, not paper profit
Fin. Strength 51
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 80
Calm price path (market factor)
Momentum 36
Price trend over the last 3–12 months (market factor)
52W Momentum 22
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+0.6%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.5%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−3.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.2%
Dividend (yield on the price)7.9%
Profit margin 2021 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 6%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−23.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 217 stocks

Beats the industry median on 12/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 74 · Top 25%
Fair Value upside +64% · Top 25%
Profitability
Return on equity (TTM) 28% · Top 25%
Return on assets 7% · Top 25%
Net margin (TTM) 4% · Above median
Operating margin (TTM) −10% · Bottom 25%
Growth and dividend
Revenue growth 16% · Top 25%
Dividend yield (TTM) 7.9% · Top 25%

Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper

P/E (TTM) 13.0× · Cheaper than median
P/B 0.97× · Cheaper than median
P/S (TTM) 0.13× · Cheapest 25%
P/FCF 0.8× · Cheaper than median
EV/EBITDA 1.3× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 33
FUTURE (revenue growth)80 · sector 7
PAST (return on equity)100 · sector 19
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)100 · sector 52

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
H & M Hennes & Mauritz AB HMB kr 164.40 kr 165.47 +1%
Ralph Lauren Corporation RL $339.09 $220.38 −35%
Moncler S.p.A MONC €44.69 €49.50 +11%
Gildan Activewear Inc GIL $48.45 $53.30 +10%
LPP SA LPP 21,560 PLN 20,032 PLN −7%
Levi Strauss & Co LEVI $20.16 $15.20 −25%
V.F. Corporation VFC $13.17 $10.44 −21%
Bosideng International Holdings 3998 HK$4.37 HK$5.92 +36%
Youngor Fashion Co 600177 ¥8.33 ¥5.59 −33%
Kontoor Brands, Inc KTB $66.62 $85.76 +29%

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Cite: Fair Value Calculator (2026). "Fad International Company Fair Value". https://www.fairvalue-calculator.com/stock/9589

Frequently asked questions

Is Fad International Company (9589) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of 107.94 SAR versus a price of 63.80 SAR, about +69% upside (undervalued).
What is the fair value of 9589?
Our model-based fair value for Fad International Company is 107.94 SAR (as of Sep 13, 2026), built from audited fundamentals. The current price: 63.80 SAR.
What is the quality score of 9589?
Fad International Company has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fad International Company (9589)?
Our model-based price target is the fair value of 107.94 SAR (as of Sep 13, 2026) from 24 valuation models. Cautious scenario 79.24 SAR, optimistic scenario 134.93 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Fad International Company stock forecast for 2026?
Our models put fair value at 107.94 SAR, about +69% upside versus a price of 63.80 SAR (undervalued). Cautious scenario 79.24 SAR, optimistic scenario 134.93 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Fad International Company (9589)?
Fad International Company reported trailing-twelve-month revenue of about 158M SAR (latest available figure, as of Sep 13, 2026).
Does Fad International Company pay a dividend?
Fad International Company currently shows a dividend yield of about 7.93% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Fad International Company (9589)?
For today's price to be fair in a discounted-cash-flow model, Fad International Company would have to grow free cash flow by -23.9 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +1.5 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 9589 use?
Our models discount Fad International Company at 10.3 %: a base by market capitalisation (nano), country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Fad International Company that is -23.9 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Fad International Company (9589) delivered so far?
Over the past 4 years revenue at Fad International Company grew +1.5 % a year. The price currently implies -23.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Fad International Company (9589) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into Fad International Company (-23.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Fad International Company (9589)?
The free-cash-flow yield on the price is 33.62 %: that much free cash flow Fad International Company produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Fad International Company (9589)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fad International Company it is 107.94 SAR per share (as of Sep 13, 2026), against a price of 63.80 SAR. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Fad International Company stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 9589 trades below its calculated fair value: price 63.80 SAR, fair value 107.94 SAR, a gap of about +69% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9589?
No. The price is what the market pays today (63.80 SAR); the fair value is what the company's own numbers justify (107.94 SAR). For Fad International Company the two are 44.14 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Fad International Company worth?
The market values Fad International Company at about 76.5M SAR (market capitalisation, as of Sep 13, 2026). Per share that is 63.80 SAR; our models calculate a fair value of 107.94 SAR per share.
What do the bullish and bearish scenarios say about 9589?
Our models span a range for Fad International Company: cautious scenario 79.24 SAR, base 107.94 SAR, optimistic 134.93 SAR per share (as of Sep 13, 2026, price 63.80 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9589?
Fad International Company trades at a price-to-earnings ratio of 13.0 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 107.94 SAR is built from several models across several years. Other multiples: P/B 1.0, P/S 0.1, EV/EBITDA 1.3.
How solid is the balance sheet of Fad International Company (9589)?
Balance-sheet figures for Fad International Company (as of Sep 13, 2026): return on equity 28.2%. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is 9589 from its 52-week high?
Fad International Company trades at 63.80 SAR, about 26% below its 52-week high of 86.71 SAR and 12% above the low of 56.87 SAR (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of 107.94 SAR is for.
Which stocks are comparable to Fad International Company?
From the same area (Consumer Cyclical) we also value H & M Hennes & Mauritz AB, Ralph Lauren Corporation, Moncler S.p.A, Gildan Activewear Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fad International Company stock attractive at the current price?
The data as of Sep 13, 2026: price 63.80 SAR, calculated fair value 107.94 SAR (+69%), Quality Score 74/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9589 calculated?
We run Fad International Company through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 107.94 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. Fad International Company currently trades 69 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fad International Company (9589)?
The closing price on Sep 14, 2026 was 63.80 SAR. Our model-based fair value is 107.94 SAR, about +69% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fad International Company right now?
The rarer combination: high quality (74/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (79.24 SAR). The market is more pessimistic than our downside scenario.

Key figures of Fad International Company

How large is the market capitalisation of Fad International Company (9589)?
The market capitalisation of Fad International Company is 76.5M SAR (≈ $20.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fad International Company (9589)?
The price-to-sales ratio of Fad International Company is 0.48 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fad International Company (9589)?
Earnings per share at Fad International Company are 4.91 SAR (price ÷ EPS = P/E 13.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Fad International Company (9589)?
The dividend yield of Fad International Company is 7.9% (payout 103%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Fad International Company (9589)?
The net margin of Fad International Company is 3.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fad International Company (9589)?
The return on equity (ROE) of Fad International Company is 28.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fad International Company (9589)?
On an EBIT basis the return on assets of Fad International Company is 13.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fad International Company (9589)?
The operating margin of Fad International Company is −9.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fad International Company (9589)?
Revenue at Fad International Company is growing +16.0% versus a year earlier (3y avg −2.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Fad International Company (9589)?
Earnings per share at Fad International Company are growing −15.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Fad International Company (9589) carry?
The net debt of Fad International Company is 26.4M SAR (fiscal year 2025, ≈ 1.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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