Fad International Company (9589) fair value: what the stock is really worth
As of Oct 29, 2026: fair value (intrinsic value) of Fad International Company stock SAR 108, price SAR 64.00, upside +68.7%, quality 75 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 29, 2026.
How to read this chart
35‑month range 58.79 SAR – 105.30 SAR · fair‑value band 79.24 SAR – 134.93 SAR · the 64.00 SAR price screens below the 107.94 SAR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 29, 2026.
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Fad International Company engages in the retail and wholesale of women dresses and related accessories under the Vivid Flair London and Femi9 brand names.
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It is involved in the retail and wholesale trading of clothes, fabrics, bags, suitcases, shoes and their accessories, leather products, synthetic and natural perfumes, cosmetics, and makeup and lotions, as well as sunglasses for men, women, and children.
The company sells its products through stores and e-commerce website. It operates in the Kingdom of Saudi Arabia, the United Arab Emirates, Bahrain, Qatar, and Egypt. The company was founded in 1999 and is based in Jeddah, the Kingdom of Saudi Arabia.
Stock analysis
Fad International Company (9589) currently trades at 64.00 SAR, while our model-based Fair Value estimate is 107.94 SAR, implying the stock looks roughly 40.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 206.70 SAR per share, and 19 of the 24 models we run sit above the 64.00 SAR price.
Bear case: the Asset-Based group reads lowest at 11.28 SAR, and 5 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: 79.24 SAR (bear) to 134.93 SAR (bull), the price of 64.00 SAR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Fad International Company reported revenue of 158M SAR in FY2025 versus 149M SAR in FY2021, a compound +1.5%/yr. Reported net income was 5.9M SAR in FY2025, compounding −19.0%/yr from FY2021.
Key figures
Market cap 76.7M SAR (≈ $20.4M) Micro · P/E ratio 14.4 · P/S ratio 0.51 · EPS (TTM) 4.43 SAR · Dividend yield 7.7% · Net margin 3.5% · Return on equity 19.4% · Return on assets (EBIT) 13.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 55 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 69%, 9589 screens cheaper than that median.
Fair Value models
Bear79.24 SARFair Value 107.94 SARBull134.93 SAR
Price 64.00 SAR · Upside +68.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (3.68 SAR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+0.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.5%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−3.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.2%
Dividend (yield on the price)7.7%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 6%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−25.8%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Saudi Arabia: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about −27.3% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 100 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score75 · Top 25%
Fair Value upside+68.7% · Top 25%
Profitability
Return on equity (12 months)19.4% · Above median
Return on assets8.2% · Above median
Net margin (12 months)3.5% · Below median
Operating margin (12 months)15.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−7.1% · Bottom 25%
Dividend yield (12 months)7.7% · Top 25%
Valuation Multiplesvs Apparel Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Fad International Company Fair Value". https://www.fairvalue-calculator.com/stock/9589
Frequently asked questions
Is Fad International Company (9589) overvalued or undervalued?
As of Oct 29, 2026, our model estimates a fair value of 107.94 SAR versus a price of 64.00 SAR, about +69% upside (undervalued).
What is the fair value of 9589?
Our model-based fair value for Fad International Company is 107.94 SAR (as of Oct 29, 2026), built from audited fundamentals. The current price: 64.00 SAR.
What is the quality score of 9589?
Fad International Company has a Quality Score of 75/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fad International Company (9589)?
Our model-based price target is the fair value of 107.94 SAR (as of Oct 29, 2026) from 24 valuation models. Cautious scenario 79.24 SAR, optimistic scenario 134.93 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Fad International Company stock forecast for 2026?
Our models put fair value at 107.94 SAR, about +69% upside versus a price of 64.00 SAR (undervalued). Cautious scenario 79.24 SAR, optimistic scenario 134.93 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Fad International Company (9589)?
Fad International Company reported trailing-twelve-month revenue of about 151M SAR (latest available figure, as of Oct 29, 2026).
Does Fad International Company pay a dividend?
Fad International Company currently shows a dividend yield of 7.74% relative to its recent price (as of Oct 29, 2026).
What growth is priced into Fad International Company (9589)?
For today's price to be fair in a discounted-cash-flow model, Fad International Company would have to grow free cash flow by -25.8 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +1.5 % per year. As of Oct 29, 2026.
What discount rate (WACC) does the fair value of 9589 use?
Our models discount Fad International Company at 9.0 %: a base by market capitalisation (nano), damped by beta 0.01, country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Fad International Company that is -25.8 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Fad International Company (9589) delivered so far?
Over the past 4 years revenue at Fad International Company grew +1.5 % a year. The price currently implies -25.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Fad International Company (9589) growing?
The median revenue growth in the sector is +9.6 % a year. That is the yardstick for the growth priced into Fad International Company (-25.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Fad International Company (9589)?
The free-cash-flow yield on the price is 33.52 %: that much free cash flow Fad International Company produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Fad International Company (9589)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fad International Company it is 107.94 SAR per share (as of Oct 29, 2026), against a price of 64.00 SAR. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Fad International Company stock overvalued or undervalued in 2026?
As of Oct 29, 2026, 9589 trades below its calculated fair value: price 64.00 SAR, fair value 107.94 SAR, a gap of about +69% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9589?
No. The price is what the market pays today (64.00 SAR); the fair value is what the company's own numbers justify (107.94 SAR). For Fad International Company the two are 43.94 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Fad International Company worth?
The market values Fad International Company at about 76.7M SAR (market capitalisation, as of Oct 29, 2026). Per share that is 64.00 SAR; our models calculate a fair value of 107.94 SAR per share.
What do the bullish and bearish scenarios say about 9589?
Our models span a range for Fad International Company: cautious scenario 79.24 SAR, base 107.94 SAR, optimistic 134.93 SAR per share (as of Oct 29, 2026, price 64.00 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9589?
Fad International Company trades at a price-to-earnings ratio of 14.4 (as of Oct 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 107.94 SAR is built from several models across several years. Other multiples: P/B 3.7, P/S 0.5, EV/EBITDA 6.1.
How solid is the balance sheet of Fad International Company (9589)?
Balance-sheet figures for Fad International Company (as of Oct 29, 2026): return on equity 19.4%. They feed the Quality Score of 75/100, which measures business quality independently of the share price.
How far is 9589 from its 52-week high?
Fad International Company trades at 64.00 SAR, about 11% below its 52-week high of 72.26 SAR and 7% above the low of 59.67 SAR (as of Oct 29, 2026). Distance from the high says nothing about value: that is what the fair value of 107.94 SAR is for.
Which stocks are comparable to Fad International Company?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, The TJX Companies, Inc, Fast Retailing Co, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fad International Company stock attractive at the current price?
The data as of Oct 29, 2026: price 64.00 SAR, calculated fair value 107.94 SAR (+69%), Quality Score 75/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9589 calculated?
We run Fad International Company through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 107.94 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.1 % above its aggregate fair value. Fad International Company currently trades 41 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fad International Company (9589)?
The closing price on Oct 29, 2026 was 64.00 SAR. Our model-based fair value is 107.94 SAR, about +69% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fad International Company right now?
The rarer combination: high quality (75/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (79.24 SAR). The market is more pessimistic than our downside scenario.
Key figures of Fad International Company
How large is the market capitalisation of Fad International Company (9589)?
The market capitalisation of Fad International Company is 76.7M SAR (≈ $20.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fad International Company (9589)?
The price-to-sales ratio of Fad International Company is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fad International Company (9589)?
Earnings per share at Fad International Company are 4.43 SAR (price ÷ EPS = P/E 14.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Fad International Company (9589)?
The dividend yield of Fad International Company is 7.7% (payout 112%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Fad International Company (9589)?
The net margin of Fad International Company is 3.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Fad International Company (9589)?
The return on equity (ROE) of Fad International Company is 19.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Fad International Company (9589)?
On an EBIT basis the return on assets of Fad International Company is 13.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Fad International Company (9589)?
The operating margin of Fad International Company is 15.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Fad International Company (9589)?
Revenue at Fad International Company is growing −7.1% versus a year earlier (3y avg −2.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Fad International Company (9589)?
Earnings per share at Fad International Company are growing −4.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Fad International Company (9589) carry?
The net debt of Fad International Company is 26.4M SAR (fiscal year 2025, ≈ 1.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 29, 2026