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Fineland Real Estate Services Group Ltd (9978) Fair Value & Analysis

Real Estate · HK · Market cap HK$90.4M

FR Fineland Real Estate Services Group Ltd 9978 · HK
PriceHK$1.15
Fair ValueHK$0.4500
Upside-60.7%
Quality56/100
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Mixed Growth
Loss-making · -15.0% net margin
Negative equity (buybacks among others) · generates free cash flow
Mixed vs. peers (4/10)
Narrow moat 2/100
Evidence: Medium Range HK$0.3800 – HK$0.5200 Share as image

Fair value as of: Aug 13, 2026

From 8 valuation models · updated 3 days ago

Share price +397.8% over the past month.

A solid business, but screening 61% overvalued on our models.

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What matters now

  • The price sits above even our optimistic bull case (HK$0.5200). The favourable scenario is already priced in.
  • Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
  • As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
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Price vs Fair Value (5 years)

HK$1.36 HK$0.0450 Fair Value HK$0.4500 Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range HK$0.0450 – HK$1.36 · fair‑value band HK$0.3800 – HK$0.5200 · the HK$1.15 price screens above the HK$0.4500 fair value. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

Fineland Real Estate Services Group Ltd (9978) currently trades at HK$1.15, while our model-based Fair Value estimate is HK$0.4500, implying the stock looks roughly 60.7% overvalued today. The Quality Score stands at 56/100 (solid quality), in the Real Estate sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Fineland Real Estate Services Group Ltd generated revenue of HK$351M at a net margin of -15.0%. Revenue declined 0.4% year over year. The balance sheet holds a net cash position of HK$69.9M. Fundamentals as of Aug 13, 2026

Our scenario range runs from HK$0.3800 (bear case) to HK$0.5200 (bull case); at HK$1.15, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Real Estate peers we cover trades at 15% fair-value upside, at -61%, 9978 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF HK$0.3200 HK$0.3600 HK$0.4000 72
Gordon GGM HK$0.0600 HK$0.0800 HK$0.0900 70
Rev-Margin DCF HK$0.3300 HK$0.4000 HK$0.4800 67
All 8 models by family
DCF Models
FCF DCF HK$0.3200 HK$0.3600 HK$0.4100 38
5Y Revenue Exit HK$0.3300 HK$0.4000 HK$0.4800 39
10Y Revenue Exit HK$0.3200 HK$0.3700 HK$0.4400 36
Dividend Discount
Gordon GGM HK$0.0600 HK$0.0800 HK$0.0900 70
DDM Multi-Stage HK$0.0600 HK$0.0800 HK$0.0900 61
Multiples
EV/Revenue HK$0.3500 HK$0.4200 HK$0.5000 43
Growth DCF
Growth DCF HK$0.3200 HK$0.3600 HK$0.4000 72
Rev-Margin DCF HK$0.3300 HK$0.4000 HK$0.4800 67

Widest divergence: Multiples (HK$0.4200) versus Dividend Discount (HK$0.0800). Highest evidence: Growth DCF (72).

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Key figures & financial health

Revenue (TTM) HK$351M
Revenue growth (YoY) -0.4%
Net margin -15.0%
Return on equity -155%
Free cash flow HK$7.6M FY2025
EPS (TTM) HK$-0.0200
More key figures
EPS growth (YoY) -7.7%
Net cash HK$69.9M FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 56/100

Of which business quality 59 · Market factors (momentum, volatility) 85

Profitability 30
Margins and returns on capital today
Quality Growth 67
Are margins and returns improving?
Cashflow 48
Earnings quality: real cash, not paper profit
Fin. Strength 60
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 100
Price trend over the last 3–12 months (market factor)
52W Momentum 100
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Fineland Living Services Group Limited, together with its subsidiaries, provides real estate agency, professional property management, and value-added services in the People's Republic of China. It operates through Provision of Comprehensive Real Estate Agency Services; and Provision of Professional Property Management Services segments.

Full company description

Fineland Living Services Group Limited, together with its subsidiaries, provides real estate agency, professional property management, and value-added services in the People's Republic of China. It operates through Provision of Comprehensive Real Estate Agency Services; and Provision of Professional Property Management Services segments. The company offers standard property management services and ancillary services, such as cleaning, gardening, security, repair and maintenance, and butler services for residential and non-residential properties, including public facilities, office buildings, industry parks, schools; cleaning, security, and maintenance services for pre-sale display units and sales offices; and community value-added services comprising common area value-added services, community retail, community media, furnishing services, and other community convenience services to property owners. It also provides real estate consultation, market analysis, marketing, and online property referral services; intelligent community cloud platform; and IT services. The company was formerly known as Fineland Real Estate Services Group Limited and changed its name to Fineland Living Services Group Limited in June 2021. The company was founded in 1996 and is headquartered in Guangzhou, the People's Republic of China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Fineland Real Estate Services Group Ltd reported revenue of HK$342M in FY2025 versus HK$571M in FY2021, a compound −12.1%/yr. Reported net income was −HK$51.1M in FY2025.

Growth Quality 33/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
HK$342M
Latest YoY
−7.4%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−12.6%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+4.3%
Avg. growth/yr (10Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.3%
Revenue −12.1%/yr
FY21 HK$571M
FY22 HK$512M
FY23 HK$427M
FY24 HK$369M
FY25 HK$342M
Net income
FY21 HK$20.2M
FY22 HK$18.2M
FY23 −HK$60.6M
FY24 −HK$76.9M
FY25 −HK$51.1M

9978 screens 61% overvalued. Compare with Plaza S.A →

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Cite: Fair Value Calculator (2026). "Fineland Real Estate Services Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/9978

Peer Group

Real Estate Services · 529 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside −61% · Bottom 25%
Return on assets -2% · Bottom 25%
Net margin (TTM) -15% · Bottom 25%
Operating margin (TTM) 0% · Bottom 25%
Revenue growth -0% · Below median
Dividend yield (TTM) 3.7% · Above median

Valuation Multiples vs Real Estate Services median · lower = cheaper

P/S (TTM) 0.03× · Cheaper than 75% of peers
P/FCF 1.5× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 34
FUTURE 0 · sector 10
PAST 0 · sector 16
HEALTH 0 · sector 85
DIVIDEND 74 · sector 59

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Real Estate Services stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
Plaza S.A MALLPLAZA 3,989 CLP 4,571 CLP +15%
PT Solusi Tunas Pratama Tbk SUPR 43,850 IDR 15,049 IDR -66%
Cencosud Shopping S.A CENCOMALLS 2,412 CLP 2,976 CLP +23%
PT Sarana Menara Nusantara Tbk. owns and TOWR 392.00 IDR 1,012 IDR +158%
PT Metropolitan Kentjana Tbk MKPI 22,000 IDR 19,160 IDR -13%
PT Bangun Kosambi Sukses Tbk, CBDK 3,610 IDR 3,464 IDR -4%
IRSA Inversiones y Representaciones Sociedad Anónima, IRSA 2,495 ARS 2,990 ARS +20%
PT Plaza Indonesia Realty Tbk PLIN 2,510 IDR 2,698 IDR +7%
PT MNC Tourism Indonesia Tbk, KPIG 74.00 IDR 122.12 IDR +65%
PT Indonesian Paradise Property Tbk INPP 770.00 IDR 291.52 IDR -62%

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Frequently asked questions

Is Fineland Real Estate Services Group Ltd (9978) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of HK$0.4500 versus a price of HK$1.15, about −61% (overvalued).
What is the fair value of 9978?
Our model-based fair value for Fineland Real Estate Services Group Ltd is HK$0.4500 (as of Aug 13, 2026), built from audited fundamentals. The current price is HK$1.15.
What is the quality score of 9978?
Fineland Real Estate Services Group Ltd has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Fineland Real Estate Services Group Ltd (9978)?
Fineland Real Estate Services Group Ltd reported trailing-twelve-month revenue of about HK$351M (latest available figure, as of Aug 13, 2026).
What is the net profit margin of 9978?
The net profit margin of Fineland Real Estate Services Group Ltd is about -15.0%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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