Adore Beauty Group Ltd (ABY) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Adore Beauty Group Ltd A$0.75, price A$0.29, upside +158.6%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Adore Beauty Group Ltd
ABY · AUClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range A$0.2400 – A$5.26 · fair‑value band A$0.5000 – A$1.16 · the A$0.2900 price screens below the A$0.7500 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company engages in the retail of beauty and personal care products, including skin, hair, make up, accessories, and others, as well as wellness and fragrance products under various brands.
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Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company engages in the retail of beauty and personal care products, including skin, hair, make up, accessories, and others, as well as wellness and fragrance products under various brands. It also offers Beauty IQ, an editorial content platform that offers beauty news, reviews, tips, and expert how-to articles to educate the customers on purchasing decisions. The company distributes its products through online channels and retail stores. Adore Beauty Group Limited was founded in 2000 and is headquartered in Southbank, Australia.
Stock analysis
Adore Beauty Group Ltd (ABY) currently trades at A$0.2900, while our model-based Fair Value estimate is A$0.7500, implying the stock looks roughly 61.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of A$2.23 per share, and 14 of the 23 models we run sit above the A$0.2900 price.
Bear case: the Earnings-Based group reads lowest at A$0.1100, and 9 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: A$0.5000 (bear) to A$1.16 (bull), the price of A$0.2900 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Adore Beauty Group Ltd reported revenue of A$199M in FY2024 versus A$179M in FY2020, a compound +2.6%/yr. Reported net income was A$761K in FY2024, compounding −2.6%/yr from FY2020.
Key figures
Market cap A$28.1M (≈ $19.7M) · P/S ratio 0.13 · Net margin 0.4% · Return on equity 0.8% · Return on assets (EBIT) 8.9% · Operating margin 1.1% · Revenue (TTM) A$208M · Revenue growth (YoY) +8.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).
What moves the price
The share trades about 78% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 159%, ABY screens cheaper than that median.
Fair Value models
All 23 models by family
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Set up alert →Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 17
Revenue & earnings trend
Growth Forecast
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Compare Adore Beauty Group Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 229 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Australia market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$79.65 | C$105.59 | +33% |
| Casey's General Stores, Inc CASY | $597.31 | $405.44 | −32% |
| Williams-Sonoma, Inc WSM | $227.83 | $163.98 | −28% |
| Ulta Beauty, Inc ULTA | $543.81 | $647.05 | +19% |
| DICK'S Sporting Goods, Inc DKS | $133.94 | $177.50 | +33% |
| Best Buy Co BBY | $90.80 | $94.24 | +4% |
| China Tourism Group 601888 | ¥52.27 | ¥40.40 | −23% |
| Tractor Supply Company TSCO | $32.29 | $36.35 | +13% |
| Five Below, Inc FIVE | $232.28 | $184.19 | −21% |
| Murphy USA Inc MUSA | $508.14 | $358.33 | −29% |
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Key figures of Adore Beauty Group Ltd
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