Apple Rush Company (APRU) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Apple Rush Company $0.00, price $0.00, upside +0.0%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California.
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Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California. Apple Rush Company, Inc. was formerly a subsidiary of Livewire Ergogenics, Inc.
Stock analysis
Apple Rush Company (APRU) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001, so the stock looks roughly fairly valued today (gap 0.0%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $0.0001 per share, and 0 of the 6 models we run sit above the $0.0001 price.
Bear case: the DCF Models group reads lowest at $0.0001, and 6 of the 6 models stay below the price. Evidence for this calculation is low.
Quality & growth
The Quality Score stands at 50/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Apple Rush Company reported revenue of $3.1M in FY2024 versus $502K in FY2020, a compound +57.7%/yr. Reported net income was $1.3M in FY2024.
Key figures
Market cap $586K · P/S ratio 9.38 · EPS (TTM) $−4.30 · Net margin 42.8% · Return on assets (EBIT) −29.0% · Operating margin −8,767% · Free cash flow $431K · Net debt $2.1M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 86% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 0%, APRU screens richer than that median.
Fair Value models
Bear $0.0001Fair Value $0.0001Bull $0.0001
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+389.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+110.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+43.9%
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−586.1% (2019) → −3.3% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 85 stocks
Beats the industry median on 4/8 measures
A mixed picture versus its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+0.0% · Above median
Profitability
Net margin (TTM)42.8% · Top 25%
Growth and dividend
Revenue growth0.0% · Bottom 25%
Balance sheet
Debt / equity0.11× · Above median
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Apple Rush Company Fair Value". https://www.fairvalue-calculator.com/stock/APRU
Frequently asked questions
Is Apple Rush Company (APRU) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of $0.0001 versus the last price from Sep 25, 2026 of $0.0001, about +0% upside (fairly valued).
What is the fair value of APRU?
Our model-based fair value for Apple Rush Company is $0.0001 (as of Sep 27, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $0.0001.
What is the quality score of APRU?
Apple Rush Company has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Apple Rush Company (APRU)?
Our model-based price target is the fair value of $0.0001 (as of Sep 27, 2026) from 8 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Apple Rush Company stock forecast for 2026?
Our models put fair value at $0.0001, about +0% upside versus the last price from Sep 25, 2026 of $0.0001 (fairly valued). The calculation is refreshed regularly with new filings.
What is the intrinsic value of Apple Rush Company (APRU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Apple Rush Company it is $0.0001 per share (as of Sep 27, 2026), against a price of $0.0001. It is the blended result of 8 valuation models (cash flow, earnings, asset, dividend).
Is Apple Rush Company stock overvalued or undervalued in 2026?
As of Sep 27, 2026, APRU trades below its calculated fair value: price $0.0001, fair value $0.0001, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of APRU?
No. The price is what the market pays today ($0.0001); the fair value is what the company's own numbers justify ($0.0001). For Apple Rush Company the two are $0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is Apple Rush Company worth?
The market values Apple Rush Company at about $586K (market capitalisation, as of Sep 27, 2026). Per share that is $0.0001; our models calculate a fair value of $0.0001 per share.
How solid is the balance sheet of Apple Rush Company (APRU)?
Balance-sheet figures for Apple Rush Company (as of Sep 27, 2026): debt of 0.11 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is APRU from its 52-week high?
Apple Rush Company trades at $0.0001, about 86% below its 52-week high of $0.0007 and at the low of $0.0001 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0001 is for.
Which stocks are comparable to Apple Rush Company?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Apple Rush Company stock attractive at the current price?
The data as of Sep 27, 2026: price $0.0001, calculated fair value $0.0001 (+0%), Quality Score 50/100, from 8 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of APRU calculated?
We run Apple Rush Company through 8 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0001, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Apple Rush Company itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Apple Rush Company (APRU)?
The latest price we hold is from Sep 25, 2026 and stands at $0.0001. Our model-based fair value is $0.0001, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Apple Rush Company right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Apple Rush Company
How large is the market capitalisation of Apple Rush Company (APRU)?
The market capitalisation of Apple Rush Company is $586K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Apple Rush Company (APRU)?
The price-to-sales ratio of Apple Rush Company is 9.38 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Apple Rush Company (APRU)?
Earnings per share at Apple Rush Company are $−4.30. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Apple Rush Company (APRU)?
The net margin of Apple Rush Company is 42.8% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Apple Rush Company (APRU)?
On an EBIT basis the return on assets of Apple Rush Company is −29.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Apple Rush Company (APRU)?
The operating margin of Apple Rush Company is −8,767% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How much free cash flow does Apple Rush Company (APRU) generate?
The free cash flow of Apple Rush Company is $431K (fiscal year 2024). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Apple Rush Company (APRU) carry?
The net debt of Apple Rush Company is $2.1M (fiscal year 2024, ≈ 4.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 27, 2026