Apple Rush Company (APRU) Fair Value & Analysis
Consumer Defensive · US · Market cap $592K
Apple Rush Company
APRU · US
Fair value as of: Jun 26, 2026
From 21 valuation models · updated 7 days ago
Fair value updated Jun 26, 2026 — revised from $0.0100 to $0.0001 (−99.0%) since Jun 24, 2026.
Price vs Fair Value (12 months)
12‑month range $0.0001 – $0.0007 · the $0.0001 price screens below the $0.0001 fair value. As of Jun 26, 2026.
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Apple Rush Company (APRU) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001 — implying the stock looks roughly 0.0% undervalued today. We read business quality at 44/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Trailing-twelve-month revenue stands at $63.1K. Net debt stands at $2.1M. Fundamentals as of Jun 26, 2026
Key figures & financial health
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California. Apple Rush Company, Inc. was formerly a subsidiary of Livewire Ergogenics, Inc.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Apple Rush Company reported revenue of $3.1M in FY2024 versus $502K in FY2020, a compound +57.7%/yr. Reported net income was $1.3M in FY2024.
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6 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Jun 26, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company CCC3 | €67.86 | €16.47 | -76% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.