Apple Rush Company (APRU) Fair Value & Analysis
Consumer Defensive · US · Market cap $592K
Apple Rush Company
APRU · US
Fair value as of: Aug 13, 2026
From 8 valuation models · updated 4 days ago
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from $0.0001 (bear) to $0.0001 (bull), base $0.0001. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 50/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range $0.0001 – $0.0084 · the $0.0001 price screens below the $0.0001 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Apple Rush Company (APRU) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001, implying the stock looks roughly 0.0% fairly valued today. The Quality Score stands at 50/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Trailing-twelve-month revenue stands at $63.1K. Net debt stands at $2.1M. Fundamentals as of Aug 13, 2026
For context, the median of 10 Consumer Defensive peers we cover trades at -22% fair-value upside, at 0%, APRU screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 8 models by family
Widest divergence: DCF Models ($0.0001) versus DCF Models ($0.0001). Highest evidence: Residual Income (76).
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Key figures & financial health
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 23
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California.
Full company description
Apple Rush Company, Inc. develops, bottles, markets, distributes, and sells various beverages and snacks to wholesale and retail clients in the United States. It offers organic sparkling juice blended beverages, with apple juice as the base under the brand name Apple Rush. The company was founded in 1998 and is based in Yorba Linda, California. Apple Rush Company, Inc. was formerly a subsidiary of Livewire Ergogenics, Inc.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Apple Rush Company reported revenue of $3.1M in FY2024 versus $502K in FY2020, a compound +57.7%/yr. Reported net income was $1.3M in FY2024.
Watch APRU: get an alert when its fair value changes →
Peer Group
Beverages - Non-Alcoholic · 92 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $86.71 | $36.57 | -58% |
| PepsiCo, Inc PEP | $138.70 | $106.91 | -23% |
| Monster Beverage Corporation MNST | $45.98 | $35.82 | -22% |
| Nongfu Spring Co 9633 | HK$42.54 | HK$30.90 | -27% |
| Coca-Cola Europacific Partners PLC CCEP | €92.10 | €70.86 | -23% |
| Keurig Dr Pepper Inc KDP | $29.56 | $30.99 | +5% |
| Coca-Cola FEMSA, S.A. KOFUBL | 180.76 MXN | 159.53 MXN | -12% |
| Coca-Cola HBC AG EEE | €54.20 | €46.77 | -14% |
| Arca Continental, S.A. AC | 198.23 MXN | 242.13 MXN | +22% |
| Varun Beverages Limited VBL | ₹438.45 | ₹187.49 | -57% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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