Asana Inc (ASAN) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Asana Inc $9.73, price $9.47, upside +2.8%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $5.46 – $142.68 · fair‑value band $5.40 – $14.19 · the $9.47 price screens below the $9.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally.
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Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. The company provides work management products; Asana Work Graph, a proprietary data model that maps; AI Teammates, collaborative AI agents that work like real teammates to accelerate outcomes; Asana AI Studio, is a complementary product for designing AI workflows to automate routine, structured, and repeatable processes; and Asana Gov, a secure platform designed for government agencies and regulated industries to deliver mission-critical programs. The company also offers a platform that supports project and process management, goals and business reporting, resource management, and strategic planning and portfolio management. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Stock analysis
Asana Inc (ASAN) currently trades at $9.47, while our model-based Fair Value estimate is $9.73, implying the stock looks roughly 2.7% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $9.89 per share, and 3 of the 7 models we run sit above the $9.47 price.
Bear case: the Multiples group reads lowest at $5.43, and 4 of the 7 models stay below the price. Evidence for this calculation is low.
Scenario range: $5.40 (bear) to $14.19 (bull), the price of $9.47 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Asana Inc reported revenue of $791M in FY2026 versus $378M in FY2022, a compound +20.2%/yr. Reported net income was −$189M in FY2026.
Key figures
Market cap $2.2B · P/S ratio 2.68 · EPS (TTM) $−0.6400 · Net margin −23.9% · Return on equity −87.6% · Return on assets (EBIT) −32.3% · Operating margin −7.4% · Revenue (TTM) $809M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).
What moves the price
The share trades about 38% below its 52-week high and 73% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −13% fair-value upside, at 3%, ASAN screens cheaper than that median.
Fair Value models
Bear $5.40Fair Value $9.73Bull $14.19
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+9.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.4%
Start year 2021 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+39.5%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−77.3% (2021) → −25.0% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+10.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +8.3% a year for the price and +4.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 702 stocks
Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+3% · Above median
Profitability
Return on assets−9% · Bottom 25%
Net margin (TTM)−19% · Bottom 25%
Operating margin (TTM)−19% · Bottom 25%
Growth and dividend
Revenue growth10% · Above median
Balance sheet
Debt / equity0.26× · Above median
Valuation Multiplesvs Software - Application median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Asana Inc Fair Value". https://www.fairvalue-calculator.com/stock/ASAN
Frequently asked questions
Is Asana Inc (ASAN) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $9.73 versus a price of $9.47, about +3% upside (fairly valued).
What is the fair value of ASAN?
Our model-based fair value for Asana Inc is $9.73 (as of Sep 24, 2026), built from audited fundamentals. The current price: $9.47.
What is the quality score of ASAN?
Asana Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Asana Inc (ASAN)?
Our model-based price target is the fair value of $9.73 (as of Sep 24, 2026) from 7 valuation models. Cautious scenario $5.40, optimistic scenario $14.19. It is a calculation from audited fundamentals, not an analyst target.
What is the Asana Inc stock forecast for 2026?
Our models put fair value at $9.73, about +3% upside versus a price of $9.47 (fairly valued). Cautious scenario $5.40, optimistic scenario $14.19. The calculation is refreshed regularly with new filings.
What is the revenue of Asana Inc (ASAN)?
Asana Inc reported trailing-twelve-month revenue of about $809M (latest available figure, as of Sep 24, 2026).
What growth is priced into Asana Inc (ASAN)?
For today's price to be fair in a discounted-cash-flow model, Asana Inc would have to grow free cash flow by +10.9 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +28.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of ASAN use?
Our models discount Asana Inc at 9.6 %: a base by market capitalisation (mid), damped by beta 0.96, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Asana Inc that is +10.9 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Asana Inc (ASAN) delivered so far?
Over the past 5 years revenue at Asana Inc grew +28.4 % a year. The price currently implies +10.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Asana Inc (ASAN) growing?
The median revenue growth in the sector is +8.4 % a year. That is the yardstick for the growth priced into Asana Inc (+10.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Asana Inc (ASAN)?
The free-cash-flow yield on the price is 3.86 %: that much free cash flow Asana Inc produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Asana Inc (ASAN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Asana Inc it is $9.73 per share (as of Sep 24, 2026), against a price of $9.47. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Asana Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, ASAN trades below its calculated fair value: price $9.47, fair value $9.73, a gap of about +3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ASAN?
No. The price is what the market pays today ($9.47); the fair value is what the company's own numbers justify ($9.73). For Asana Inc the two are $0.2600 per share apart. That gap is exactly why we show both numbers side by side.
How much is Asana Inc worth?
The market values Asana Inc at about $2.2B (market capitalisation, as of Sep 24, 2026). Per share that is $9.47; our models calculate a fair value of $9.73 per share.
What do the bullish and bearish scenarios say about ASAN?
Our models span a range for Asana Inc: cautious scenario $5.40, base $9.73, optimistic $14.19 per share (as of Sep 24, 2026, price $9.47). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Asana Inc (ASAN)?
Balance-sheet figures for Asana Inc (as of Sep 24, 2026): return on equity −93.8%, debt of 0.26 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is ASAN from its 52-week high?
Asana Inc trades at $9.47, about 38% below its 52-week high of $15.19 and 73% above the low of $5.46 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $9.73 is for.
Which stocks are comparable to Asana Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Asana Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $9.47, calculated fair value $9.73 (+3%), Quality Score 55/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ASAN calculated?
We run Asana Inc through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $9.73, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Asana Inc currently trades 3 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Asana Inc (ASAN)?
The closing price on Sep 23, 2026 was $9.47. Our model-based fair value is $9.73, about +3% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Asana Inc right now?
The model range is unusually wide ($5.40 to $14.19). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Asana Inc
How large is the market capitalisation of Asana Inc (ASAN)?
The market capitalisation of Asana Inc is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Asana Inc (ASAN)?
The price-to-sales ratio of Asana Inc is 2.68 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Asana Inc (ASAN)?
Earnings per share at Asana Inc are $−0.6400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Asana Inc (ASAN)?
The net margin of Asana Inc is −23.9% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Asana Inc (ASAN)?
The return on equity (ROE) of Asana Inc is −87.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Asana Inc (ASAN)?
On an EBIT basis the return on assets of Asana Inc is −32.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Asana Inc (ASAN)?
The operating margin of Asana Inc is −7.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Asana Inc (ASAN)?
Revenue at Asana Inc is growing +9.5% versus a year earlier (3y avg +13.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Asana Inc (ASAN) carry?
The net debt of Asana Inc is $49.6M (fiscal year 2026, ≈ 0.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 24, 2026