Asia Hotel Public Company Limited (ASIA) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Asia Hotel Public Company Limited stock THB 3.30, price THB 5.80, that is 43.1% below the price, quality 46 out of 100. Rating: strongly overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
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Asia Hotel Public Company Limited
ASIA · BKOur calculation puts a fair price 43% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 3.67 THB – 7.55 THB · fair‑value band 2.11 THB – 4.87 THB · the 5.80 THB price screens above the 3.30 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 9, 2026.
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Company profile
Asia Hotel Public Company Limited hotel and restaurant, together with its subsidiaries, engages in the hotel and restaurant business in Thailand and internationally. It is involved in the rental of shopping complex and hotel; and provision of room and utility services.
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Asia Hotel Public Company Limited was incorporated in 1964 and is based in Bangkok, Thailand.
Stock analysis
Asia Hotel Public Company Limited (ASIA) currently trades at 5.80 THB, while our model-based Fair Value estimate is 3.30 THB, 43% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 11.97 THB per share, and 3 of the 10 models we run sit above the 5.80 THB price.
Bear case: the Growth DCF group reads lowest at 2.08 THB, and 7 of the 10 models stay below the price. Data coverage for this calculation is low.
Scenario range: 2.11 THB (bear) to 4.87 THB (bull), the price of 5.80 THB sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Asia Hotel Public Company Limited reported revenue of 1.4B THB in FY2025 versus 600M THB in FY2021, a compound +22.8%/yr. Reported net income was −1.1M THB in FY2025.
Key figures
Market cap 1.9B THB (≈ $55.5M) Micro · P/S ratio 1.29 · EPS (TTM) −0.0300 THB · Dividend yield 0.9% · Net margin −0.7% · Return on equity −0.2% · Return on assets (EBIT) 0.4% (5-year average) · Operating margin 2.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 21 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 15% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at −43%, ASIA screens richer than that median.
Fair Value models
All 10 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
ASIA screens overvalued: fair value 43% below the price. Compare with Marriott International, Inc →
Compare Asia Hotel Public Company Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 157 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Revenue growth by industry
- PEG ratio by industry
- Stock screener with 62 metrics
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Atour Lifestyle Holdings ATAT | $35.91 | $58.29 | +62% | vs ASIA |
| H World Group 1179 | HK$39.58 | HK$50.55 | +28% | vs ASIA |
| Jabal Omar Development Company 4250 | 15.42 SAR | 17.95 SAR | +16% | vs ASIA |
| Accor SA AC | €50.00 | €41.40 | −17% | vs ASIA |
| Hilton Worldwide Holdings HLT | $370.45 | $271.08 | −27% | vs ASIA |
| Choice Hotels International, Inc CHH | $118.91 | $75.26 | −37% | vs ASIA |
| The Indian Hotels Company INDHOTEL | ₹888.00 | ₹502.32 | −43% | vs ASIA |
| Hyatt Hotels Corporation H | $184.32 | $86.67 | −53% | vs ASIA |
| Wyndham Hotels & Resorts, Inc WH | $77.35 | $29.61 | −62% | vs ASIA |
| Marriott International, Inc MAR | $416.47 | $151.21 | −64% | vs ASIA |
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Frequently asked questions
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Key figures of Asia Hotel Public Company Limited
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