A.G.Barr PLC (BAG) fair value: what the stock is really worth
As of Sep 28, 2026: fair value of A.G.Barr PLC £6.00, price £5.99, upside +0.2%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range £3.90 – £6.91 · fair‑value band £3.83 – £8.81 · the £5.99 price screens below the £6.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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A.G. BARR p.l.c., together with its subsidiaries, manufactures, distributes, and sells soft drinks and cocktail solutions in the United Kingdom and internationally. It operates in three segments: Soft Drinks, Cocktail Solutions, and Other.
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A.G. BARR p.l.c., together with its subsidiaries, manufactures, distributes, and sells soft drinks and cocktail solutions in the United Kingdom and internationally. It operates in three segments: Soft Drinks, Cocktail Solutions, and Other. The company provides mixers, various fruit purees, boost drinks, energy stimulation drinks, sport drinks, iced coffee, oat drinks, spring and sparkling water, fruit juices, and other non-alcoholic beverages. It also engages in the distribution of fruit based soft-drinks, as well as distribution and sale of oat drinks and cereals. The company sells its products under the IRN-BRU, Bundaberg, Barr Flavours, KA, D'N'B, OMJ!, Rubicon, Simply Fruity, Snapple, Sun Exotic, Tizer, and MOMA brands. A.G. BARR p.l.c. was founded in 1875 and is headquartered in Cumbernauld, the United Kingdom.
Stock analysis
A.G.Barr PLC (BAG) currently trades at £5.99, while our model-based Fair Value estimate is £6.00, so the stock looks roughly fairly valued today (gap 0.2%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of £7.55 per share, and 10 of the 26 models we run sit above the £5.99 price.
Bear case: the Dividend Discount group reads lowest at £1.98, and 16 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: £3.83 (bear) to £8.81 (bull), the price of £5.99 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
A.G.Barr PLC reported revenue of £437M in FY2026 versus £269M in FY2022, a compound +13.0%/yr. Reported net income was £47.1M in FY2026, compounding +14.1%/yr from FY2022.
Key figures
Market cap 727M GBX · P/E ratio 14.3 · P/S ratio 1.54 · EPS (TTM) £0.4200 · Dividend yield 3.1% · Net margin 10.8% · Return on equity 14.1% · Return on assets (EBIT) 12.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −3% fair-value upside, at 0%, BAG screens cheaper than that median.
Fair Value models
Bear £3.83Fair Value £6.00Bull £8.81
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (£0.1532 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.78/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.0%
Start year 2021 (pandemic). Over 10 years: +5.4% a year
Revenue growth 41 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+14.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.2%
Dividend (yield on the price)3.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.2% vs 3.7%, picking up
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 14%
Start year 2021 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+17.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +15.0% a year for the price and +3.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (52 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 89 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside+0.2% · Above median
Profitability
Return on equity (TTM)14.1% · Above median
Return on assets8.6% · Above median
Net margin (TTM)10.8% · Above median
Operating margin (TTM)14.3% · Above median
Growth and dividend
Revenue growth5.1% · Below median
Dividend yield (TTM)3.1% · Above median
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "A.G.Barr PLC Fair Value". https://www.fairvalue-calculator.com/stock/BAG
Frequently asked questions
Is A.G.Barr PLC (BAG) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of £6.00 versus a price of £5.99, about +0% upside (fairly valued).
What is the fair value of BAG?
Our model-based fair value for A.G.Barr PLC is £6.00 (as of Sep 27, 2026), built from audited fundamentals. The current price: £5.99.
What is the quality score of BAG?
A.G.Barr PLC has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for A.G.Barr PLC (BAG)?
Our model-based price target is the fair value of £6.00 (as of Sep 27, 2026) from 26 valuation models. Cautious scenario £3.83, optimistic scenario £8.81. It is a calculation from audited fundamentals, not an analyst target.
What is the A.G.Barr PLC stock forecast for 2026?
Our models put fair value at £6.00, about +0% upside versus a price of £5.99 (fairly valued). Cautious scenario £3.83, optimistic scenario £8.81. The calculation is refreshed regularly with new filings.
What is the revenue of A.G.Barr PLC (BAG)?
A.G.Barr PLC reported trailing-twelve-month revenue of about £437M (latest available figure, as of Sep 27, 2026).
Does A.G.Barr PLC pay a dividend?
A.G.Barr PLC currently shows a dividend yield of about 3.12% relative to its recent price (as of Sep 27, 2026).
What growth is priced into A.G.Barr PLC (BAG)?
For today's price to be fair in a discounted-cash-flow model, A.G.Barr PLC would have to grow free cash flow by +17.6 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.0 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of BAG use?
Our models discount A.G.Barr PLC at 10.3 %: a base by market capitalisation (small), damped by beta 0.35, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For A.G.Barr PLC that is +17.6 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has A.G.Barr PLC (BAG) delivered so far?
Over the past 5 years revenue at A.G.Barr PLC grew +14.0 % a year. The price currently implies +17.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of A.G.Barr PLC (BAG) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into A.G.Barr PLC (+17.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of A.G.Barr PLC (BAG)?
The free-cash-flow yield on the price is 3.31 %: that much free cash flow A.G.Barr PLC produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of A.G.Barr PLC (BAG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For A.G.Barr PLC it is £6.00 per share (as of Sep 27, 2026), against a price of £5.99. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is A.G.Barr PLC stock overvalued or undervalued in 2026?
As of Sep 27, 2026, BAG trades below its calculated fair value: price £5.99, fair value £6.00, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BAG?
No. The price is what the market pays today (£5.99); the fair value is what the company's own numbers justify (£6.00). For A.G.Barr PLC the two are £0.0100 per share apart. That gap is exactly why we show both numbers side by side.
How much is A.G.Barr PLC worth?
The market values A.G.Barr PLC at about 727M GBX (market capitalisation, as of Sep 27, 2026). Per share that is £5.99; our models calculate a fair value of £6.00 per share.
What do the bullish and bearish scenarios say about BAG?
Our models span a range for A.G.Barr PLC: cautious scenario £3.83, base £6.00, optimistic £8.81 per share (as of Sep 27, 2026, price £5.99). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BAG?
A.G.Barr PLC trades at a price-to-earnings ratio of 14.3 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £6.00 is built from several models across several years. Other multiples: PEG 1.5, P/B 2.2, P/S 1.7, EV/EBITDA 9.0.
What is the PEG ratio of BAG?
The PEG ratio of A.G.Barr PLC is 1.55 (P/E divided by earnings growth, as of Sep 27, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of A.G.Barr PLC (BAG)?
Balance-sheet figures for A.G.Barr PLC (as of Sep 27, 2026): return on equity 14.1%. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is BAG from its 52-week high?
A.G.Barr PLC trades at £5.99, about 13% below its 52-week high of £6.91 and 2% above the low of £5.85 (as of Sep 28, 2026). Distance from the high says nothing about value: that is what the fair value of £6.00 is for.
Which stocks are comparable to A.G.Barr PLC?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is A.G.Barr PLC stock attractive at the current price?
The data as of Sep 27, 2026: price £5.99, calculated fair value £6.00 (+0%), Quality Score 61/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BAG calculated?
We run A.G.Barr PLC through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £6.00, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.9 % above its aggregate fair value. A.G.Barr PLC itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of A.G.Barr PLC (BAG)?
The closing price on Sep 28, 2026 was £5.99. Our model-based fair value is £6.00, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with A.G.Barr PLC right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (£3.83 to £8.81) leaves room in how you read the outcome.
Where does the earnings growth of A.G.Barr PLC (BAG) come from?
Earnings per share at A.G.Barr PLC grew +3.0 % a year from 2015 to 2026. Broken into its drivers: revenue per share +5.9 %, EBIT margin −2.3 %, tax rate −0.9 %, residual (interest, one-offs) +0.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of A.G.Barr PLC
How large is the market capitalisation of A.G.Barr PLC (BAG)?
The market capitalisation of A.G.Barr PLC is 727M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of A.G.Barr PLC (BAG)?
The price-to-sales ratio of A.G.Barr PLC is 1.54 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of A.G.Barr PLC (BAG)?
Earnings per share at A.G.Barr PLC are £0.4200 (price ÷ EPS = P/E 14.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of A.G.Barr PLC (BAG)?
The dividend yield of A.G.Barr PLC is 3.1% (payout 44.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of A.G.Barr PLC (BAG)?
The net margin of A.G.Barr PLC is 10.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of A.G.Barr PLC (BAG)?
The return on equity (ROE) of A.G.Barr PLC is 14.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of A.G.Barr PLC (BAG)?
On an EBIT basis the return on assets of A.G.Barr PLC is 12.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of A.G.Barr PLC (BAG)?
The operating margin of A.G.Barr PLC is 14.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at A.G.Barr PLC (BAG)?
Revenue at A.G.Barr PLC is growing +5.1% versus a year earlier (3y avg +11.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at A.G.Barr PLC (BAG)?
Earnings per share at A.G.Barr PLC are growing −8.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does A.G.Barr PLC (BAG) hold?
A.G.Barr PLC holds more cash than debt, 13.4M GBX net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Broad data
Sep 27, 2026