Baby Bunting Group Ltd (BBN) fair value: what the stock is really worth
We calculate from audited financials what Baby Bunting Group Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
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Consumer Cyclical · AU · Market cap A$175M (≈ $127M) · ISIN AU000000BBN2
At a glance
BBBaby Bunting Group LtdBBN · AU
PriceA$1.05
Fair ValueA$1.20
Upside+14.8%
Quality64/100
A solid business, trading 13% below our fair value of A$1.20.
As of Sep 3, 2026, the fair value of Baby Bunting Group Ltd is A$1.20 per share against a price of A$1.05, so the fair value sits 15% above the price. A model estimate from reported figures, not an analyst target.
!Mixed Growth (revenue 5y +5.2 %/yr)
!Thin margins · 1.4% net margin
✓Low debt · generates free cash flow
!Mixed vs. peers (7/13)
!Narrow moat 34/100
!Evidence only low, so the estimate is less certain
!Weak on past: 27 out of 100
Evidence: LowRange A$0.9000 to A$1.50
Fair value as of: Sep 3, 2026
From 21 valuation models · updated 7 days ago
Share price −10.7% over the past month.
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What matters now
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
The price sits in the lower half of our model range, the side with the larger margin of safety.
Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 3, 2026.
How to read this chart
60‑month range A$1.03 – A$5.98 · fair‑value band A$0.9000 – A$1.50 · the A$1.05 price screens below the A$1.20 fair value. Dashed = 300-day average. As of Sep 3, 2026.
Baby Bunting Group Ltd (BBN) currently trades at A$1.05, while our model-based Fair Value estimate is A$1.20, implying the stock looks roughly 12.9% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Growth DCF group reads highest at a median of A$3.55 per share, and 17 of the 21 models we run sit above the A$1.05 price. Bear case: the Asset-Based group reads lowest at A$0.5600, and 4 of the 21 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Baby Bunting Group Ltd generated revenue of A$539M at a net margin of 1.4%. Revenue grew 6.7% year over year. It earns a return on equity of 6.7%. Net debt stands at A$154M. Fundamentals as of Sep 3, 2026
Scenario range: A$0.9000 (bear) to A$1.50 (bull), the price of A$1.05 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 68% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −13% fair-value upside, at 15%, BBN screens cheaper than that median.
Fair Value models
Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (A$0.0500 per share) are deliberately not added.
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/E ratio20.9
P/S ratio0.38P/E × margin
EPS (TTM)A$0.0500price ÷ EPS = P/E 20.9
Net margin1.8%FY2025
Return on equity6.7%TTM
Return on assets (EBIT)3.7%avg 5y
More key figures
Profitability
Operating margin2.6%TTM
Growth
Revenue (TTM)A$539MTTM
Revenue growth (YoY)+6.7%3y avg +1.0%
EPS growth (YoY)−53.6%
Balance sheet & cash flow
Free cash flowA$39.0MFY2025
Net debtA$154MFY2025 · ≈ 4.0 yrs of FCF
Figures from reported company fundamentals · as of Sep 3, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality64/100
Of which business quality 63
· Market factors (momentum, volatility) 16
Profitability58
Margins and returns on capital today
Quality Growth65
Are margins and returns improving?
Cashflow63
Earnings quality: real cash, not paper profit
Fin. Strength46
Balance sheet, leverage, solvency risk
Investment99
Disciplined investing over empire-building
Low Volatility49
Calm price path (market factor)
Momentum4
Price trend over the last 3–12 months (market factor)
52W Momentum0
Distance to the 52-week high (market factor)
Net Issuance62
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Baby Bunting Group Limited, together with its subsidiaries, engages in the retail of maternity and baby goods in Australia and New Zealand. The company's principal products include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, Manchester, and associated accessories.
Full company description
Baby Bunting Group Limited, together with its subsidiaries, engages in the retail of maternity and baby goods in Australia and New Zealand. The company's principal products include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, Manchester, and associated accessories. It also provides car seat installation and hire services for nursery products, as well as operates retail stores and related online stores. In addition, the company offers car seat recycling, breast pump hire, store layby, and shopping consultation services. The company's products primarily cater to parents with children from newborn to three years of age, and parents-to-be. Baby Bunting Group Limited was founded in 1979 and is based in Dandenong, Australia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Baby Bunting Group Ltd reported revenue of A$522M in FY2025 versus A$468M in FY2021, a compound +2.7%/yr. Reported net income was A$9.5M in FY2025, compounding −14.1%/yr from FY2021.
Growth Quality 64/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
A$522M
Latest YoY
+4.7%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.0%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.2%
Avg. revenue growth/yr (13Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+12.5%
Value creation/yr (5Y) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
−6.4%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share−6.4%
Dividend yield0.0%
Trend ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5Y −6.4% vs 10Y 3.4%, flattening
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7.6% (2020) → −3.3% (2025) · falling
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Cite: Fair Value Calculator (2026). "Baby Bunting Group Ltd Fair Value". https://www.fairvalue-calculator.com/stock/BBN
Peer Group
Specialty Retail · 223 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score64 · Top 25%
Fair Value upside+7% · Above median
Profitability
Return on equity (TTM)7% · Below median
Return on assets3% · Above median
Net margin (TTM)1% · Below median
Operating margin (TTM)3% · Below median
Growth and dividend
Revenue growth7% · Above median
Balance sheet
Debt / equity0.15× · Above median
Valuation Multiples vs Specialty Retail median · lower = cheaper
P/E (TTM)20.9× · Pricier than median
P/B1.12× · Cheaper than median
P/S (TTM)0.23× · Cheaper than median
P/FCF3.2× · Pricier than median
EV/EBITDA4.7× · Cheaper than median
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Baby Bunting Group Ltd deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Implied FCF growth, 10 years-12.1 % per year
Achieved revenue growth, 5 years+5.2 % p.a.
Sector median revenue growth+2.7 %
FCF yield on price26.20 %
Discount rate (WACC) in the models12.0 %
The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE53· sector 32
FUTURE34· sector 23
PAST27· sector 27
HEALTH93· sector 96
DIVIDEND0· sector 56
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Sep 3, 2026).
Is Baby Bunting Group Ltd (BBN) overvalued or undervalued?
As of Sep 3, 2026, our model estimates a fair value of A$1.20 versus a price of A$1.05, about +15% upside (undervalued).
What is the fair value of BBN?
Our model-based fair value for Baby Bunting Group Ltd is A$1.20 (as of Sep 3, 2026), built from audited fundamentals. The current price: A$1.05.
What is the quality score of BBN?
Baby Bunting Group Ltd has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Baby Bunting Group Ltd (BBN)?
Our model-based price target is the fair value of A$1.20 (as of Sep 3, 2026) from 21 valuation models. Cautious scenario A$0.9000, optimistic scenario A$1.50. It is a calculation from audited fundamentals, not an analyst target.
What is the Baby Bunting Group Ltd stock forecast for 2026?
Our models put fair value at A$1.20, about +15% upside versus a price of A$1.05 (undervalued). Cautious scenario A$0.9000, optimistic scenario A$1.50. The calculation is refreshed regularly with new filings.
What is the revenue of Baby Bunting Group Ltd (BBN)?
Baby Bunting Group Ltd reported trailing-twelve-month revenue of about A$539M (latest available figure, as of Sep 3, 2026).
What is the net profit margin of BBN?
The net profit margin of Baby Bunting Group Ltd is about 1.4%, meaning it keeps roughly 1.4% of revenue as net income. Based on the latest reported figures.
What growth is priced into Baby Bunting Group Ltd (BBN)?
For today's price to be fair in a discounted-cash-flow model, Baby Bunting Group Ltd would have to grow free cash flow by -12.1 % per year for ten years (discount rate 12.0 %, then 2 % perpetual growth). Over the last 5 years revenue grew +5.2 % per year. As of Sep 3, 2026.
What discount rate (WACC) does the fair value of BBN use?
Our models discount Baby Bunting Group Ltd at 12.0 %: a base by market capitalisation (micro), damped by beta 0.85, country premium for Australia. The same rate applies in all 26 models.
What is the intrinsic value of Baby Bunting Group Ltd (BBN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Baby Bunting Group Ltd it is A$1.20 per share (as of Sep 3, 2026), against a price of A$1.05. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Baby Bunting Group Ltd stock overvalued or undervalued in 2026?
As of Sep 3, 2026, BBN trades below its calculated fair value: price A$1.05, fair value A$1.20, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBN?
No. The price is what the market pays today (A$1.05); the fair value is what the company's own numbers justify (A$1.20). For Baby Bunting Group Ltd the two are A$0.1550 per share apart. That gap is exactly why we show both numbers side by side.
How much is Baby Bunting Group Ltd worth?
The market values Baby Bunting Group Ltd at about A$175M (market capitalisation, as of Sep 3, 2026). Per share that is A$1.05; our models calculate a fair value of A$1.20 per share.
What do the bullish and bearish scenarios say about BBN?
Our models span a range for Baby Bunting Group Ltd: cautious scenario A$0.9000, base A$1.20, optimistic A$1.50 per share (as of Sep 3, 2026, price A$1.05). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BBN?
Baby Bunting Group Ltd trades at a price-to-earnings ratio of 20.9 (as of Sep 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of A$1.20 is built from several models across several years. Other multiples: P/B 1.1, P/S 0.2, EV/EBITDA 4.7.
How solid is the balance sheet of Baby Bunting Group Ltd (BBN)?
Balance-sheet figures for Baby Bunting Group Ltd (as of Sep 3, 2026): return on equity 6.7%, debt of 0.15 per unit of equity. They feed the Quality Score of 64/100, which measures business quality independently of the share price.
How far is BBN from its 52-week high?
Baby Bunting Group Ltd trades at A$1.05, about 68% below its 52-week high of A$3.29 (as of Sep 3, 2026). Distance from the high says nothing about value: that is what the fair value of A$1.20 is for.
Which stocks are comparable to Baby Bunting Group Ltd?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Baby Bunting Group Ltd stock attractive at the current price?
The data as of Sep 3, 2026: price A$1.05, calculated fair value A$1.20 (+15%), Quality Score 64/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BBN calculated?
We run Baby Bunting Group Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of A$1.20, with the spread shown as a cautious and an optimistic scenario.
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