Better Collective A/S (BETCO) Fair Value & Analysis
Technology · SE · Market cap 7.0B SEK (≈ $729M) · ISIN DK0060952240
What is Better Collective A/S really worth?
A solid business, trading 23% below our fair value of kr 152.17.
Strengths
Risks
Fair value as of: Aug 22, 2026
From 26 valuation models · updated 14 days ago
Fair value updated Aug 22, 2026, revised from kr 151.64 to kr 152.17 (+0.3%) since Aug 13, 2026. Share price −2.8% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (kr 105.17 to kr 199.17) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 22, 2026.
How to read this chart
60‑month range kr 99.25 – kr 322.50 · fair‑value band kr 105.17 – kr 199.17 · the kr 116.60 price screens below the kr 152.17 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 22, 2026.
Analysis
Better Collective A/S (BETCO) currently trades at kr 116.60, while our model-based Fair Value estimate is kr 152.17, implying the stock looks roughly 23.4% undervalued today. The Quality Score stands at 50/100 (solid quality), in the Technology sector. Bull case: the DCF Models group reads highest at a median of kr 20.07 per share, and 0 of the 26 models we run sit above the kr 116.60 price. Bear case: the Growth DCF group reads lowest at kr 19.38, and 26 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Better Collective A/S generated revenue of 340M SEK at a net margin of 8.0%. Revenue grew 4.5% year over year. It earns a return on equity of 4.2%. Net debt stands at 258M SEK. Fundamentals as of Aug 22, 2026
Our scenario range runs from kr 105.17 (bear case) to kr 199.17 (bull case); at kr 116.60, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at −38% fair-value upside, at 31%, BETCO screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly kr 3.40 per share, which is 2.2 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models (kr 20.07) versus Economic Profit (kr 5.76). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments.
Full company description
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playbook, an collective's AI-powered betting solution; Canada Sports Betting, a sports betting resource; PariuriX, sports betting platforms; The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences; The Nation Network offers premier, digital sports coverage; AceOdds, an online sports betting website providing users with a suite of versatile bet calculators; Playmaker HQ an unparalleled sports and entertainment content machine; Daily Faceoff for NHL enthusiasts; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; La Página Millonaria for Club Atlético River Plate; Yardbarker, a sports news platform; Cracks, an international football channel; Wettbasis for German sports betting knowledge; VegasInsider for US sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile. The company provides advertising services on search platforms Google, Meta, and X on third party sports media; AdVantage, an in-house advertising technology platform. Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for global Counter-Strike community. Better Collective A/S was incorporated in 2004 and is headquartered in Copenhagen, Denmark.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Better Collective A/S reported revenue of €343M in FY2025 versus €177M in FY2021, a compound +18.0%/yr. Reported net income was €24.0M in FY2025, compounding +8.6%/yr from FY2021.
of which total revenue +45.4 % · buybacks/dilution −5.4 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Software - Application · 691 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Software - Application median · lower = cheaper
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Aug 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SAP SE SAP | €191.32 | €169.59 | −11% |
| Shopify Inc SHOP | C$209.78 | C$28.76 | −86% |
| Uber Technologies, Inc UBER | $78.82 | $43.66 | −45% |
| Salesforce, Inc CRM | $252.05 | $249.28 | −1% |
| ServiceNow, Inc NOW | $138.43 | $43.73 | −68% |
| Cadence Design Systems, Inc CDNS | $340.39 | $112.57 | −67% |
| Snowflake Inc SNOW | $329.11 | $42.27 | −87% |
| Adobe Inc ADBE | $289.15 | $454.04 | +57% |
| Automatic Data Processing, Inc ADP | $284.68 | $177.51 | −38% |
| Intuit Inc INTU | $348.00 | $363.46 | +4% |
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